Question 1

List five sales promotion tools.

Accepted Answer

Coupons,point-of-purchase disp

Question 2

Price lining is a tactic used for new products and requires that prices be set very high to cover product development and introduction costs.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is correct with regard to the issue of fixed versus dynamic pricing?

Accepted Answer

A) When launching new products,start-up firms generally use dynamic pricing until they get a better understanding of the market. 
B) In the digital marketplace,dynamic pricing is the norm. 
C) Amazon.com uses fixed pricing as its pricing strategy for its millions of retail items. 
D) The reverse auction is one type of fixed pricing. 
E) All of these are correct. 
A) When launching new products,start-up firms generally use dynamic pricing until they get a better understanding of the market. 
B) In the digital marketplace,dynamic pricing is the norm. 
C) Amazon.com uses fixed pricing as its pricing strategy for its millions of retail items. 
D) The reverse auction is one type of fixed pricing. 
E) All of these are correct.

Question 4

Costs that change with the quantity of a product that is produced or sold are

Accepted Answer

A) ongoing costs. 
B) variable costs. 
C) fixed costs. 
D) product costs. 
E) selling costs. 
A) ongoing costs. 
B) variable costs. 
C) fixed costs. 
D) product costs. 
E) selling costs.

Question 5

What is the difference between coupons and premiums?

Accepted Answer

Coupons use certificates entitling buyer

Question 6

How is psychological pricing different from discounting?

Accepted Answer

In psychological pricing,prices are set

Question 7

Samantha wanted to use a flexible communication vehicle which would give her rapid coverage.She should select ________ advertising.

Accepted Answer

A) television 
B) newspaper 
C) magazine 
D) radio 
E) online 
A) television 
B) newspaper 
C) magazine 
D) radio 
E) online

Question 8

The key factor for selecting the appropriate transportation method is cost.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is a method of sales promotion featuring a certificate that entitles the shopper to savings off a product's regular price?

Accepted Answer

A) Coupon 
B) Rebate 
C) Cash back 
D) Allowance 
E) Redemption 
A) Coupon 
B) Rebate 
C) Cash back 
D) Allowance 
E) Redemption

Question 10

List three basic types of bricks-and-mortar retail outlets.

Accepted Answer

Product line retaile

Question 11

The combination of media that a company chooses to advertise its products is called its promotional mix.

Accepted Answer

A) True 
 B)False

Question 12

Agent/brokers are employees of the manufacturer.

Accepted Answer

A) True 
 B)False

Question 13

What is the purpose of point-of-purchase (sale)displays?

Accepted Answer

POP displays make it easier fo

Question 14

The principal difference in costs among trucks,railroads,planes,ships,and pipelines is directly related to the safety of delivery.

Accepted Answer

A) True 
 B)False

Question 15

An intermediary is

Accepted Answer

A) the combination of distribution channels by which a firm gets its products to end users. 
B) a business that sells products to other businesses for resale to final consumers. 
C) a business that sells products directly to consumers. 
D) an individual or firm that helps to distribute a product. 
E) a network of independent companies through which a product passes from producer to end user. 
A) the combination of distribution channels by which a firm gets its products to end users. 
B) a business that sells products to other businesses for resale to final consumers. 
C) a business that sells products directly to consumers. 
D) an individual or firm that helps to distribute a product. 
E) a network of independent companies through which a product passes from producer to end user.

Question 16

Jim Bradley represents several producers and is paid a commission based on invoice values.Which of the following types of intermediaries is Jim?

Accepted Answer

A) Wholesaler 
B) Sales office 
C) Sales branch 
D) Agent/broker 
E) Rack jobber 
A) Wholesaler 
B) Sales office 
C) Sales branch 
D) Agent/broker 
E) Rack jobber

Question 17

Which of the following is correct with regard to break-even analysis?

Accepted Answer

A) Variable costs are really all that is important. 
B) Fixed costs are all that really is important. 
C) Some costs are unaffected by the number of units of product that are sold. 
D) Generally speaking,retailers should charge higher prices so that they will reach the break-even point earlier. 
E) Break-even analysis fails to take into account the slope of the demand curve. 
A) Variable costs are really all that is important. 
B) Fixed costs are all that really is important. 
C) Some costs are unaffected by the number of units of product that are sold. 
D) Generally speaking,retailers should charge higher prices so that they will reach the break-even point earlier. 
E) Break-even analysis fails to take into account the slope of the demand curve.

Question 18

A company which sets prices above the market rate plays on the consumer's belief that higher prices mean higher quality products.

Accepted Answer

A) True 
 B)False

Question 19

Who is an independent intermediary who matches numerous sellers and buyers as needed often without knowing in advance who they will be?

Accepted Answer

A) Broker 
B) Sales agent 
C) Middleman 
D) Wholesaler 
E) Go-between 
A) Broker 
B) Sales agent 
C) Middleman 
D) Wholesaler 
E) Go-between

Question 20

Explain the difference between exclusive,selective,and intensive distribution.

Accepted Answer

- Exclusive: a product's distribution is

List five sales promotion tools.

Price lining is a tactic used for new products and requires that prices be set very high to cover product development and introduction costs.

Which of the following is correct with regard to the issue of fixed versus dynamic pricing?

Costs that change with the quantity of a product that is produced or sold are

What is the difference between coupons and premiums?

How is psychological pricing different from discounting?

Samantha wanted to use a flexible communication vehicle which would give her rapid coverage.She should select ________ advertising.

The key factor for selecting the appropriate transportation method is cost.

Which of the following is a method of sales promotion featuring a certificate that entitles the shopper to savings off a product's regular price?

List three basic types of bricks-and-mortar retail outlets.

The combination of media that a company chooses to advertise its products is called its promotional mix.

Agent/brokers are employees of the manufacturer.

What is the purpose of point-of-purchase (sale)displays?

The principal difference in costs among trucks,railroads,planes,ships,and pipelines is directly related to the safety of delivery.

An intermediary is

Jim Bradley represents several producers and is paid a commission based on invoice values.Which of the following types of intermediaries is Jim?

Which of the following is correct with regard to break-even analysis?

A company which sets prices above the market rate plays on the consumer's belief that higher prices mean higher quality products.

Who is an independent intermediary who matches numerous sellers and buyers as needed often without knowing in advance who they will be?

Explain the difference between exclusive,selective,and intensive distribution.

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters

Exam 13: Pricing,promoting,and Distributing Products

List five sales promotion tools.

Price lining is a tactic used for new products and requires that prices be set very high to cover product development and introduction costs.

Which of the following is correct with regard to the issue of fixed versus dynamic pricing?

Costs that change with the quantity of a product that is produced or sold are

What is the difference between coupons and premiums?

How is psychological pricing different from discounting?

Samantha wanted to use a flexible communication vehicle which would give her rapid coverage.She should select ________ advertising.

The key factor for selecting the appropriate transportation method is cost.

Which of the following is a method of sales promotion featuring a certificate that entitles the shopper to savings off a product's regular price?

List three basic types of bricks-and-mortar retail outlets.

The combination of media that a company chooses to advertise its products is called its promotional mix.

Agent/brokers are employees of the manufacturer.

What is the purpose of point-of-purchase (sale)displays?

The principal difference in costs among trucks,railroads,planes,ships,and pipelines is directly related to the safety of delivery.

An intermediary is

Jim Bradley represents several producers and is paid a commission based on invoice values.Which of the following types of intermediaries is Jim?

Which of the following is correct with regard to break-even analysis?

A company which sets prices above the market rate plays on the consumer's belief that higher prices mean higher quality products.

Who is an independent intermediary who matches numerous sellers and buyers as needed often without knowing in advance who they will be?

Explain the difference between exclusive,selective,and intensive distribution.

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters