Exam 13: Pricing,promoting,and Distributing Products

A gas station offering a free car wash with a fill-up is an example of

How do wholesalers differ from agents/brokers? Explain the operation of each.

Setting a high initial price to cover new product costs and generate a profit is

What are the goals that sellers hope to achieve in pricing products for sale called?

Riverdale Inc.is a multiplatform retailer that does business primarily through direct mail marketing.The company sells approximately 400 products including statues,die-cast vehicles,T-shirts,posters and lithographs,plush toys,and household decorative items.Riverdale management is exploring ways of improving its direct marketing mechanism. One manager argues that Riverdale's corporate image will suffer if customers receive too many emails about its different services and offerings.Which of the following,if true,is the most effective counterargument?

Superior Audio Systems,a cutting-edge manufacturer of speakers,sells the popular Superior V model and recently introduced the Superior VI,a brand-new speaker technology.The company's marketing manager,Deanna Thorpe,is putting together the promotional campaign for Superior.What are Superior's options in promoting the Superior VI?

List four types of product line retailers.

Price lining is the practice of pricing goods slightly under a whole dollar amount .

Flexibility,fast service,and dependability are attributes of shipping by truck.

A company like Black & Decker has product lines which do not require intense market exposure to increase sales.Which distribution strategy is it likely to use?

Audio Elite Corporation is a manufacturer of high-end audio devices and car stereos.Its products are known for excellent craftsmanship and sound quality.The primary target market for the company is executives in the age group of 30 to 40.The company is in the process of reworking its media mix.It had traditionally relied on television to spread its message.However,with the advent of video-on-demand and DVR systems,ad-skipping has become common.Some managers in the decision-making team feel that the bulk of the advertising budget should be allocated to Internet advertising. Which of the following,if true,would most seriously weaken the argument for using the Internet as the primary medium of advertising?

Premiums are gifts,such as pens,pencils,calendars,or coffee mugs that are given away in return for buying a specific product.

West Coast Unlimited is a wholesaler that carries close to 20 000 products.The company has close to 3000 suppliers and sells its products mostly to business and institutional customers.The company markets its products by relying mainly on sales promotion and advertising.Faced with increasing costs,the company is looking at various ways to reduce expenses.West Coast Unlimited's vice-president feels that the company should shift one of its major distribution centres to a low-rent,low-tax area. Which of the following,if true,would weaken the vice-president's argument?

When Burger King tells you about a new restaurant that it is opening near you,it is attempting to fulfill which promotional objective?

In a distribution channel there is usually a channel captain that is the most powerful in determining the roles and rewards of other members.

What is a markup?

Which of the following options best describes an example of price lining?

Which advertising medium can present only limited information and sellers have little control over who sees their advertisements?

Channels of distribution always contain a manufacturer and an end user.

A push strategy appeals directly to consumers who "push" their local retailer to carry the product.