Exam 13: Pricing,promoting,and Distributing Products

Dynamic pricing is feasible in the electronic marketplace because the flow of information on the Internet notifies millions of buyers of instantaneous changes in product availability.

Priceline uses a form of ________ pricing,which allows sellers to alter prices privately on an individual basis.

Which of the following is a form of non-store retailing in which firm's directly interact with customers to inform them of products and to receive sales orders?

Coke has discovered that it can charge more for a can of soda in the sportswear aisle of Walmart than in the beverage aisle near competing colas.This is an example of a market share pricing objective.

Which communications vehicle is flexible,has rapid coverage,but only lasts briefly and cannot compete in terms of image quality?

Psychological pricing involves

A promotional strategy in which a company appeals directly to customers,who then demand the product from retailers,which then demand the product from wholesalers is known as a pull strategy.

Which of the following intermediaries represents several producers and is paid a commission based on invoice values?

Psychological pricing assumes that consumers make rational decisions when purchasing products.

Explain the distribution mix and the role of intermediaries in the distribution mix.

One advantage of radio advertisements is that it is fairly inexpensive.

What tools are used by the marketing managers to determine prices of products?

An independently owned wholesaler who purchases,stores,and repackages a product before selling the product to his or her customer is known as a(n)

Why are the concepts of "fixed costs" and "variable costs" important?

Audio Elite Corporation is a manufacturer of high-end audio devices and car stereos.Its products are known for excellent craftsmanship and sound quality.The primary target market for the company is executives in the age group of 30 to 40.The company is in the process of reworking its media mix.It had traditionally relied on television to spread its message.However,with the advent of video-on-demand and DVR systems,ad-skipping has become common.Some managers in the decision-making team feel that the bulk of the advertising budget should be allocated to Internet advertising. A problem associated with Internet advertising is that the audience controls the exposure,so viewers can skip unwanted ads.Which of the following is the best response to this criticism?

What is an advantage to the firm when using trade shows as a type of sales promotion?

Piper & Son makes pickled peppers,sold in upscale supermarkets and specialty food stores.The company has profit-maximizing pricing objectives,so managers constantly monitor the prices of key ingredients such as peppers,vinegar,and garlic.How can setting the price for pickled peppers too high yield profits that are lower than the maximum?

Premiums grab customers' attention and eliminate competitive products from consideration.

Which of the following is an example of premiums?

Explain the various pricing philosophies and strategies for new and existing products.