Question 1

Which of the following intermediaries usually receive commissions based on the prices of the goods they sell?

Accepted Answer

A) Produce markets 
B) Wholesalers 
C) Retailers 
D) Agents 
E) All of these 
A) Produce markets 
B) Wholesalers 
C) Retailers 
D) Agents 
E) All of these

Question 2

Publicity and public relations are important tools in making the buyer aware that the firm's product exists,especially when the buyer is in the information seeking stage of the buying process.

Accepted Answer

A) True 
 B)False

Question 3

All things considered,the direct distribution channel is usually the best one because there are the fewest intermediaries.

Accepted Answer

A) True 
 B)False

Question 4

What is the distribution mix?

Accepted Answer

The distribution mix is the co

Question 5

Which of the following is a type of sales promotion?

Accepted Answer

A) Publicity 
B) Contests and sweepstakes 
C) Advertising 
D) Personal selling 
E) Public relations 
A) Publicity 
B) Contests and sweepstakes 
C) Advertising 
D) Personal selling 
E) Public relations

Question 6

Paid,non-personal communication by which an identified sponsor informs an audience about a product is known as promotion.

Accepted Answer

A) True 
 B)False

Question 7

A retailer is

Accepted Answer

A) an individual or firm that helps to distribute a product. 
B) an intermediary who sells products to other businesses for resale to final consumers. 
C) an intermediary who sells products directly to consumers. 
D) a network of independent companies through which a product passes from producer to end user. 
E) the combination of distribution channels by which a firm gets its products to end users. 
A) an individual or firm that helps to distribute a product. 
B) an intermediary who sells products to other businesses for resale to final consumers. 
C) an intermediary who sells products directly to consumers. 
D) a network of independent companies through which a product passes from producer to end user. 
E) the combination of distribution channels by which a firm gets its products to end users.

Question 8

This medium is inexpensive,it effectively segments customers,and its messages disappear quickly.Which communications vehicle is being described?

Accepted Answer

A) Radio 
B) Mobile 
C) Newspaper 
D) Television 
E) Magazines 
A) Radio 
B) Mobile 
C) Newspaper 
D) Television 
E) Magazines

Question 9

Explain the three classifications of retailers.

Accepted Answer

Retail stores can be classified as produ

Question 10

What are sales promotions?

Accepted Answer

Sales promotions are short-term promotio

Question 11

Briefly discuss each of the four channels of distribution.

Accepted Answer

- Channel 1: producer to end user
- Chan

Question 12

Lawless Container Corp.produces packaging containers and sells them to industrial buyers such as Fisher-Price.Lawless is using a

Accepted Answer

A) channel 1- direct distribution system. 
B) channel 4- distribution by agent or broker system. 
C) channel 2- retail distribution system. 
D) channel 3- wholesale distribution system. 
E) none of these. 
A) channel 1- direct distribution system. 
B) channel 4- distribution by agent or broker system. 
C) channel 2- retail distribution system. 
D) channel 3- wholesale distribution system. 
E) none of these.

Question 13

Activities needed to move a product efficiently from manufacturer to consumer is called

Accepted Answer

A) physical distribution. 
B) channel movement. 
C) product transit. 
D) flow of goods. 
E) logistics. 
A) physical distribution. 
B) channel movement. 
C) product transit. 
D) flow of goods. 
E) logistics.

Question 14

In setting a price for shoes,a retail store owner would need to consider all of the following costs except

Accepted Answer

A) market share objectives. 
B) utilities and insurance. 
C) store rent and staff salaries. 
D) product displays. 
E) cost of buying the shoes from the manufacturer. 
A) market share objectives. 
B) utilities and insurance. 
C) store rent and staff salaries. 
D) product displays. 
E) cost of buying the shoes from the manufacturer.

Question 15

A distribution strategy in which a product is distributed in nearly every possible outlet using many channels and channel members is

Accepted Answer

A) exclusive distribution. 
B) intensive distribution. 
C) shotgun distribution. 
D) mass distribution. 
E) wide distribution. 
A) exclusive distribution. 
B) intensive distribution. 
C) shotgun distribution. 
D) mass distribution. 
E) wide distribution.

Question 16

When is discounting used to set prices?

Accepted Answer

A) When attempting to stimulate sales 
B) When odd-even psychological pricing is not successful 
C) When conducting a break-even analysis 
D) When a price-skimming strategy is used 
E) When profit margins are too low 
A) When attempting to stimulate sales 
B) When odd-even psychological pricing is not successful 
C) When conducting a break-even analysis 
D) When a price-skimming strategy is used 
E) When profit margins are too low

Question 17

What is the difference between fixed and dynamic pricing?

Accepted Answer

The digital marketplace has introduced a

Question 18

If Louisa's Craft Supply Store uses odd-even psychological pricing,then it would likely price its yarn at

Accepted Answer

A) $4.50 per ball. 
B) $4 per ball. 
C) $5 per ball. 
D) $4.95 per ball. 
E) $6 per ball. 
A) $4.50 per ball. 
B) $4 per ball. 
C) $5 per ball. 
D) $4.95 per ball. 
E) $6 per ball.

Question 19

Personal Devices Inc.is a manufacturer of premium cell phones.Most of the company's products are equipped with high-end features like sophisticated texting options,top industry standard encryption,advanced camera options,user-friendly music functionalities,large internal memory,and simplified data transfer capabilities.The company is planning to enter the Indian market.One of the senior managers argues that a stripped-down,low-priced model without any extras could be the starting point.The company can sell additional features added to the base model at higher price points. Extensive analysis reveals that if Personal Devices offered Indian customers products at multiple price points,the company would initially earn more profits but damage the brand in the long term.Which of the following,if true,would weaken the argument that Personal Devices should offer products at multiple price points?

Accepted Answer

A) The Indian market is sufficiently large to support offerings at multiple price points. 
B) Taiwanese manufacturers have focused on the low to medium end when selling to their domestic markets. 
C) Brand image is the sum total of customer perceptions about a company. 
D) Research shows that the average domestic consumer tends to associate price with quality. 
E) Niche companies that try to be everything to everyone usually lose their edge in their core business. 
A) The Indian market is sufficiently large to support offerings at multiple price points. 
B) Taiwanese manufacturers have focused on the low to medium end when selling to their domestic markets. 
C) Brand image is the sum total of customer perceptions about a company. 
D) Research shows that the average domestic consumer tends to associate price with quality. 
E) Niche companies that try to be everything to everyone usually lose their edge in their core business.

Question 20

Which aspect of the marketing mix is concerned with the most effective techniques for communicating information about a product?

Accepted Answer

A) Advertising 
B) Promotion 
C) Public relations 
D) Publicity 
E) Messaging 
A) Advertising 
B) Promotion 
C) Public relations 
D) Publicity 
E) Messaging

Which of the following intermediaries usually receive commissions based on the prices of the goods they sell?

Publicity and public relations are important tools in making the buyer aware that the firm's product exists,especially when the buyer is in the information seeking stage of the buying process.

All things considered,the direct distribution channel is usually the best one because there are the fewest intermediaries.

What is the distribution mix?

Which of the following is a type of sales promotion?

Paid,non-personal communication by which an identified sponsor informs an audience about a product is known as promotion.

A retailer is

This medium is inexpensive,it effectively segments customers,and its messages disappear quickly.Which communications vehicle is being described?

Explain the three classifications of retailers.

What are sales promotions?

Briefly discuss each of the four channels of distribution.

Lawless Container Corp.produces packaging containers and sells them to industrial buyers such as Fisher-Price.Lawless is using a

Activities needed to move a product efficiently from manufacturer to consumer is called

In setting a price for shoes,a retail store owner would need to consider all of the following costs except

A distribution strategy in which a product is distributed in nearly every possible outlet using many channels and channel members is

When is discounting used to set prices?

What is the difference between fixed and dynamic pricing?

If Louisa's Craft Supply Store uses odd-even psychological pricing,then it would likely price its yarn at

Which aspect of the marketing mix is concerned with the most effective techniques for communicating information about a product?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters

Exam 13: Pricing,promoting,and Distributing Products

Which of the following intermediaries usually receive commissions based on the prices of the goods they sell?

Publicity and public relations are important tools in making the buyer aware that the firm's product exists,especially when the buyer is in the information seeking stage of the buying process.

All things considered,the direct distribution channel is usually the best one because there are the fewest intermediaries.

What is the distribution mix?

Which of the following is a type of sales promotion?

Paid,non-personal communication by which an identified sponsor informs an audience about a product is known as promotion.

A retailer is

This medium is inexpensive,it effectively segments customers,and its messages disappear quickly.Which communications vehicle is being described?

Explain the three classifications of retailers.

What are sales promotions?

Briefly discuss each of the four channels of distribution.

Lawless Container Corp.produces packaging containers and sells them to industrial buyers such as Fisher-Price.Lawless is using a

Activities needed to move a product efficiently from manufacturer to consumer is called

In setting a price for shoes,a retail store owner would need to consider all of the following costs except

A distribution strategy in which a product is distributed in nearly every possible outlet using many channels and channel members is

When is discounting used to set prices?

What is the difference between fixed and dynamic pricing?

If Louisa's Craft Supply Store uses odd-even psychological pricing,then it would likely price its yarn at

Which aspect of the marketing mix is concerned with the most effective techniques for communicating information about a product?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters