Question 1

Penetration pricing involves

Accepted Answer

A) setting prices in uneven dollar amounts. 
B) setting an initial low price to establish a new product in the market. 
C) taking advantage of the fact that consumers do not always respond rationally to stated prices. 
D) setting an initial high price to cover new product costs and generate a profit. 
E) setting a limited number of prices for certain categories of products. 
A) setting prices in uneven dollar amounts. 
B) setting an initial low price to establish a new product in the market. 
C) taking advantage of the fact that consumers do not always respond rationally to stated prices. 
D) setting an initial high price to cover new product costs and generate a profit. 
E) setting a limited number of prices for certain categories of products.

Question 2

Personal Devices Inc.is a manufacturer of premium cell phones.Most of the company's products are equipped with high-end features like sophisticated texting options,top industry standard encryption,advanced camera options,user-friendly music functionalities,large internal memory,and simplified data transfer capabilities.The company is planning to enter the Indian market.One of the senior managers argues that a stripped-down,low-priced model without any extras could be the starting point.The company can sell additional features added to the base model at higher price points. Which of the following,if true,would weaken the senior manager's argument?

Accepted Answer

A) Producing a stripped-down model would alter high-end domestic customers' view of the Personal Devices brand. 
B) A premium auto manufacturer who came out with economy cars suffered in the market. 
C) India recently blocked low-priced Chinese phones that did not have the International Mobile Equipment Identification number. 
D) Research suggests that the premium market segment is saturated. 
E) Even high-end customers typically do not use the advanced functionality in Personal Devices cell phones. 
A) Producing a stripped-down model would alter high-end domestic customers' view of the Personal Devices brand. 
B) A premium auto manufacturer who came out with economy cars suffered in the market. 
C) India recently blocked low-priced Chinese phones that did not have the International Mobile Equipment Identification number. 
D) Research suggests that the premium market segment is saturated. 
E) Even high-end customers typically do not use the advanced functionality in Personal Devices cell phones.

Question 3

The two major categories of physical distribution are

Accepted Answer

A) transportation and materials handling. 
B) production and operations. 
C) inventory control and quality control. 
D) materials handling and inventory control. 
E) warehousing and transportation. 
A) transportation and materials handling. 
B) production and operations. 
C) inventory control and quality control. 
D) materials handling and inventory control. 
E) warehousing and transportation.

Question 4

List the advantages of planes as a mode of transportation.

Accepted Answer

Speed and

Question 5

Sally selected ________ advertising because it is relatively inexpensive,faces little competition for customers' attention,and is subject to high repeat exposure.

Accepted Answer

A) outdoor 
B) magazine 
C) television 
D) online 
E) radio 
A) outdoor 
B) magazine 
C) television 
D) online 
E) radio

Question 6

What are the advantages and disadvantages of publicity?

Accepted Answer

The major advantage is that publicity is

Question 7

________ can deliver a steady flow of product,unaffected by the weather.

Accepted Answer

A) Water carriers 
B) Railroads 
C) Trucks 
D) Planes 
E) Pipelines 
A) Water carriers 
B) Railroads 
C) Trucks 
D) Planes 
E) Pipelines

Question 8

What is meant by online advertising? What are some of the advantages and challenges for buyers and sellers of this advertising medium?

Accepted Answer

Online advertising encompasses various f

Penetration pricing involves

The two major categories of physical distribution are

List the advantages of planes as a mode of transportation.

Sally selected ________ advertising because it is relatively inexpensive,faces little competition for customers' attention,and is subject to high repeat exposure.

What are the advantages and disadvantages of publicity?

________ can deliver a steady flow of product,unaffected by the weather.

What is meant by online advertising? What are some of the advantages and challenges for buyers and sellers of this advertising medium?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters

Exam 13: Pricing,promoting,and Distributing Products

Penetration pricing involves

The two major categories of physical distribution are

List the advantages of planes as a mode of transportation.

Sally selected ________ advertising because it is relatively inexpensive,faces little competition for customers' attention,and is subject to high repeat exposure.

What are the advantages and disadvantages of publicity?

________ can deliver a steady flow of product,unaffected by the weather.

What is meant by online advertising? What are some of the advantages and challenges for buyers and sellers of this advertising medium?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters