Exam 13: Pricing,promoting,and Distributing Products

Searchmont Ski Resort was finding that spring was a particularly slow time for chalet rentals.In order to increase the occupancy rate,Searchmont implemented a(n)

What is a company's percentage of the total industry sales for a specific type of product called?

What is price lining?

A method of sales promotion in which an item is offered free or at a bargain price to customers in return for buying a specified product is called a premium.

What do e-intermediaries do?

List three types of bargain retailers.

Riverdale Inc.is a multiplatform retailer that does business primarily through direct mail marketing.The company sells approximately 400 products including statues,die-cast vehicles,T-shirts,posters and lithographs,plush toys,and household decorative items.Riverdale management is exploring ways of improving its direct marketing mechanism. Which of the following,if true,would most weaken the argument for using email for direct mail marketing?

The ultimate objective of any promotion is to sell more products.

West Coast Unlimited is a wholesaler that carries close to 20 000 products.The company has close to 3000 suppliers and sells its products mostly to business and institutional customers.The company markets its products by relying mainly on sales promotion and advertising.Faced with increasing costs,the company is looking at various ways to reduce expenses.West Coast Unlimited's vice-president feels that the company should shift one of its major distribution centres to a low-rent,low-tax area. A critic claimed that a business that neither manufactures nor sells directly is doomed because it is forced to compete exclusively on price.Which of the following is the best criticism of this argument?

By stocking a new,highly visible line of shampoos priced lower than local stores,Jack is trying to increase

Odd-even pricing involves

A ________ strategy is a promotional strategy designed to encourage wholesalers and retailers to market those products to the consumer.

Edna's Bakery produces large cakes for commercial events and weddings.Edna's Bakery is a(n)

Cost-oriented pricing of products focuses primarily on the supply and demand for the product at various prices.

Betty's Breads is trying to calculate its break-even point.Monthly fixed costs are $5255.The cost of making one loaf of bread,considering labour and materials,is $3.50.Betty's sells the bread at $6 per loaf.How many loaves does Betty's need to sell each month in order to break even?

An online comic book store is an example of which type of intermediary?

The owner of Julia's Craft Supply Store would like to take advantage of the fact that customers are not completely rational when making buying decisions and may prefer prices that are not stated in even dollar amounts.Which pricing tactic is she interested in?

Compare the six basic forms of transportation and identify the types of products that each carries.

Where do consumer product distribution channels begin?

Why might a retailer price a television at $299.99 rather than $300.00?