Question 1

The pricing strategy that is used to create consumer interest and stimulate trial purchases of a new product is

Accepted Answer

A) penetration pricing. 
B) price lining. 
C) market pricing. 
D) price fixing. 
E) price skimming. 
A) penetration pricing. 
B) price lining. 
C) market pricing. 
D) price fixing. 
E) price skimming.

Question 2

Doreen owns a seafood restaurant in Alberta.She would like to have the freshest seafood possible,so her preferred method of delivery would be

Accepted Answer

A) plane. 
B) train. 
C) truck. 
D) Any of these would deliver fresh seafood in an equal amount of time. 
E) None of these are good delivery methods for seafood. 
A) plane. 
B) train. 
C) truck. 
D) Any of these would deliver fresh seafood in an equal amount of time. 
E) None of these are good delivery methods for seafood.

Question 3

Which promotional strategy appeals directly to the consumer who demands the product from retailers,who,in turn,demand the product from wholesalers?

Accepted Answer

A) Product positioning 
B) Layered promotion 
C) Pull strategy 
D) Contests 
E) Push strategy 
A) Product positioning 
B) Layered promotion 
C) Pull strategy 
D) Contests 
E) Push strategy

Question 4

What type of conflict arises when the members of a distribution channel disagree over the roles they should play or the rewards they should receive?

Accepted Answer

A) Role conflict 
B) Reward conflict 
C) Situation conflict 
D) Position conflict 
E) Channel conflict 
A) Role conflict 
B) Reward conflict 
C) Situation conflict 
D) Position conflict 
E) Channel conflict

Question 5

Sally is selling bracelets for $16.00 and the markup is $6.40.What is the markup percentage?

Accepted Answer

A) 40 percent 
B) 12.5 percent 
C) 19.6 percent 
D) 36.4 percent 
E) 54 percent 
A) 40 percent 
B) 12.5 percent 
C) 19.6 percent 
D) 36.4 percent 
E) 54 percent

Question 6

If the cost of one unit of product is $8 and the store sells the product for $15,what is the markup percentage?

Accepted Answer

A) 46.7 percent 
B) 41.3 percent 
C) 150.3 percent 
D) 214.5 percent 
E) 66.3 percent 
A) 46.7 percent 
B) 41.3 percent 
C) 150.3 percent 
D) 214.5 percent 
E) 66.3 percent

Question 7

Due to the high cost of personal selling,many companies turn to

Accepted Answer

A) radio advertising. 
B) telemarketing. 
C) coupons. 
D) contests. 
E) magazine advertising. 
A) radio advertising. 
B) telemarketing. 
C) coupons. 
D) contests. 
E) magazine advertising.

Question 8

Personal Devices Inc.is a manufacturer of premium cell phones.Most of the company's products are equipped with high-end features like sophisticated texting options,top industry standard encryption,advanced camera options,user-friendly music functionalities,large internal memory,and simplified data transfer capabilities.The company is planning to enter the Indian market.One of the senior managers argues that a stripped-down,low-priced model without any extras could be the starting point.The company can sell additional features added to the base model at higher price points. Extensive analysis reveals that if Personal Devices offered Indian customers products at several different price points,the company would initially earn more profits but damage the brand in the long term.Which of the following,if true,would support the argument that Personal Devices should offer products at multiple price points?

Accepted Answer

A) One of the core values of Personal Devices is to offer only the most advanced technology. 
B) Major stockholders of Personal Devices are primarily motivated by short-term profits. 
C) Competitors have adapted their products considerably for the Indian market. 
D) Indian customers are increasingly becoming selective about the brands they purchase. 
E) The huge Indian middle class is rapidly reaching a level where they can afford premium products. 
A) One of the core values of Personal Devices is to offer only the most advanced technology. 
B) Major stockholders of Personal Devices are primarily motivated by short-term profits. 
C) Competitors have adapted their products considerably for the Indian market. 
D) Indian customers are increasingly becoming selective about the brands they purchase. 
E) The huge Indian middle class is rapidly reaching a level where they can afford premium products.

Question 9

One advantage of using magazine advertisements is that magazines represent a market that has already been segmented.

Accepted Answer

A) True 
 B)False

Question 10

Compare and contrast newspapers and television as advertising media.

Accepted Answer

Newspapers offer excellent coverage (eac

Question 11

What are the specific communication devices used to carry a firm's advertising message to potential customers called?

Accepted Answer

A) Advertising media 
B) Promotion media 
C) Publicity media 
D) Marketing media 
E) Messaging media 
A) Advertising media 
B) Promotion media 
C) Publicity media 
D) Marketing media 
E) Messaging media

Question 12

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

Accepted Answer

A) Sales promotions 
B) Special offers 
C) Trade shows 
D) Point-of-sale displays 
E) Missionary selling 
A) Sales promotions 
B) Special offers 
C) Trade shows 
D) Point-of-sale displays 
E) Missionary selling

Question 13

List two strategies for pricing new products.

Accepted Answer

Price skim

Question 14

Activities needed to move a product efficiently from manufacturer to consumer are known as physical distribution.

Accepted Answer

A) True 
 B)False

Question 15

What is a direct channel?

Accepted Answer

A direct channel is a distribu

Question 16

Television is a good medium to use if a company wants to educate viewers about complex products.

Accepted Answer

A) True 
 B)False

Question 17

Channel conflict occurs when members of the distribution channel disagree over the transportation mode to be used to deliver the product.

Accepted Answer

A) True 
 B)False

Question 18

What information is provided to the manager by performing a break-even analysis?

Accepted Answer

A) The break-even point identifies the total costs. 
B) The break-even point identifies the point where variable costs equal fixed costs. 
C) Sales volume above the break-even point makes a profit for the firm. 
D) The break-even point identifies the amount of markup. 
E) The break-even point identifies the intersection of the demand and supply curves. 
A) The break-even point identifies the total costs. 
B) The break-even point identifies the point where variable costs equal fixed costs. 
C) Sales volume above the break-even point makes a profit for the firm. 
D) The break-even point identifies the amount of markup. 
E) The break-even point identifies the intersection of the demand and supply curves.

Question 19

What are pricing objectives?

Accepted Answer

Pricing objectives a

Question 20

Newspapers,as an advertising medium,offer flexible,rapid coverage.

Accepted Answer

A) True 
 B)False

The pricing strategy that is used to create consumer interest and stimulate trial purchases of a new product is

Doreen owns a seafood restaurant in Alberta.She would like to have the freshest seafood possible,so her preferred method of delivery would be

Which promotional strategy appeals directly to the consumer who demands the product from retailers,who,in turn,demand the product from wholesalers?

What type of conflict arises when the members of a distribution channel disagree over the roles they should play or the rewards they should receive?

Sally is selling bracelets for $16.00 and the markup is $6.40.What is the markup percentage?

If the cost of one unit of product is $8 and the store sells the product for $15,what is the markup percentage?

Due to the high cost of personal selling,many companies turn to

One advantage of using magazine advertisements is that magazines represent a market that has already been segmented.

Compare and contrast newspapers and television as advertising media.

What are the specific communication devices used to carry a firm's advertising message to potential customers called?

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

List two strategies for pricing new products.

Activities needed to move a product efficiently from manufacturer to consumer are known as physical distribution.

What is a direct channel?

Television is a good medium to use if a company wants to educate viewers about complex products.

Channel conflict occurs when members of the distribution channel disagree over the transportation mode to be used to deliver the product.

What information is provided to the manager by performing a break-even analysis?

What are pricing objectives?

Newspapers,as an advertising medium,offer flexible,rapid coverage.

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters

Exam 13: Pricing,promoting,and Distributing Products

The pricing strategy that is used to create consumer interest and stimulate trial purchases of a new product is

Doreen owns a seafood restaurant in Alberta.She would like to have the freshest seafood possible,so her preferred method of delivery would be

Which promotional strategy appeals directly to the consumer who demands the product from retailers,who,in turn,demand the product from wholesalers?

What type of conflict arises when the members of a distribution channel disagree over the roles they should play or the rewards they should receive?

Sally is selling bracelets for $16.00 and the markup is $6.40.What is the markup percentage?

If the cost of one unit of product is $8 and the store sells the product for $15,what is the markup percentage?

Due to the high cost of personal selling,many companies turn to

One advantage of using magazine advertisements is that magazines represent a market that has already been segmented.

Compare and contrast newspapers and television as advertising media.

What are the specific communication devices used to carry a firm's advertising message to potential customers called?

A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?

List two strategies for pricing new products.

Activities needed to move a product efficiently from manufacturer to consumer are known as physical distribution.

What is a direct channel?

Television is a good medium to use if a company wants to educate viewers about complex products.

Channel conflict occurs when members of the distribution channel disagree over the transportation mode to be used to deliver the product.

What information is provided to the manager by performing a break-even analysis?

What are pricing objectives?

Newspapers,as an advertising medium,offer flexible,rapid coverage.

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters