Exam 13: Pricing,promoting,and Distributing Products

Dove is introducing a new deodorant.In order to entice customers to purchase the deodorant,a free bar of soap is attached to the package.Which type of sales promotion is Dove using?

Coupons,point-of-purchase displays,free samples,and trade shows are examples of

Which of the following is a promotional strategy in which a company aggressively sends its products through wholesalers and retailers which persuade customers to buy it?

The combination of tools used to promote a product is called which of the following?

Why is Walmart's model an example of retail distribution?

What term identifies a company's policy of offering all items in certain categories (e.g. ,men's suits)at a limited number of prices?

The Cream Soap Company has launched a new campaign geared at increasing the sales volume of its new Fresh Smelling line of soap products.The $1.6 million campaign will cover the costs of providing samples of their soap products to be delivered with the Toronto Star newspaper to 500 000 homes in Toronto.This marketing technique is known as

What is paid,non-personal communication by which an identified sponsor informs an audience about a product called?

Which communications vehicle appeals to many consumer senses,can be targeted to a specific audience,and reaches more people than any other medium?

Phillip is an independent intermediary who deals in the local produce market.Over the years,he has formed long-term relationships and come to represent several farmers in the area in the sale of their produce to local grocery stores.Which of the following titles best describes Phillip's role in the distribution of produce?

Shiras Watch Depot prices all watches at $150.The variable cost per watch is $70 and the fixed costs are $55 000.What is Shiras's break-even point in units?

What is a trade show? How does a firm's participation in a trade show serve to promote the firm's products?

How is distribution useful as a marketing strategy?

________ refers to the activities needed to move products efficiently from manufacturer to consumer.

Riverdale Inc.is a multiplatform retailer that does business primarily through direct mail marketing.The company sells approximately 400 products including statues,die-cast vehicles,T-shirts,posters and lithographs,plush toys,and household decorative items.Riverdale management is exploring ways of improving its direct marketing mechanism. Which of the following,if true,would most weaken the argument for continuing direct mail marketing?

ABC Company sells product X for $12.00 each.With a fixed cost of $72 000 and a variable cost of $4.50,what is the break-even point in units?

Promotion seeks to accomplish all the following with potential customers except

A ________ entitles the customer to stated savings off a product's regular price,while a ________ is a free or reduced-price item given to consumers in return for buying a specified product.

A negative review of a new online dating service has been published in an influential blog.How can the company counter this negativity?

The combination of distribution channels that a firm selects to get a product to its end users is its