Question 1

What is channel conflict? What are possible outcomes from channel conflict?

Accepted Answer

Channel conflict occurs when members of

Question 2

A distribution channel is

Accepted Answer

A) an intermediary who sells products directly to consumers. 
B) an intermediary who sells products to other businesses for resale to final consumers. 
C) the combination of distribution channels by which a firm gets its products to end users. 
D) an individual or firm that helps to distribute a product. 
E) a network of independent companies through which a product passes from producer to end user. 
A) an intermediary who sells products directly to consumers. 
B) an intermediary who sells products to other businesses for resale to final consumers. 
C) the combination of distribution channels by which a firm gets its products to end users. 
D) an individual or firm that helps to distribute a product. 
E) a network of independent companies through which a product passes from producer to end user.

Question 3

A silverware company would be smart to advertise in bridal magazines.

Accepted Answer

A) True 
 B)False

Question 4

Water carriers are the cheapest and slowest method of transportation and are used primarily for large quantities of bulky material.

Accepted Answer

A) True 
 B)False

Question 5

What is the formula for computing the break-even point?

Accepted Answer

The break-even point

Question 6

Superior Audio Systems,a cutting-edge manufacturer of speakers,sells the popular Superior V model and recently introduced the Superior VI,a brand-new speaker technology.The company's marketing manager,Deanna Thorpe,is putting together the promotional campaign for Superior.What are the primary purposes of promotion that should Deanna and her marketing team at Superior keep in mind?

Accepted Answer

Deanna should keep the following purpose

Question 7

How might an audio manufacturer benefit from using e-intermediaries?

Accepted Answer

E-intermediaries provide display product

Question 8

List three pricing tactics.

Accepted Answer

Price lining,psychol

Question 9

The two major aspects of physical distribution are warehousing and transportation.

Accepted Answer

A) True 
 B)False

Question 10

What is non-store retailing? Identify the major types.

Accepted Answer

As the term implies,non-store retailing

Question 11

Two major objectives of pricing are maximization of profit and achieving market share.

Accepted Answer

A) True 
 B)False

Question 12

While the ultimate objective of any promotion is to increase sales,marketers may have other objectives.Why would adding value to a product be seen as an important objective for a promotion team?

Accepted Answer

By adding perceived value to a given pro

Question 13

List and briefly describe each of the five possible types of channel members.

Accepted Answer

The five possible types of channel membe

Question 14

Define and contrast the difference between pull and push strategies in marketing.

Accepted Answer

With a pull promotional strategy,a compa

Question 15

What is the difference between fixed costs and variable costs?

Accepted Answer

Fixed costs remain constant with varying

Question 16

List the seven primary advertising media.

Accepted Answer

Television,online,mo

Question 17

The most expensive promotional tool on a cost per contact basis is

Accepted Answer

A) personal selling. 
B) direct mail. 
C) television. 
D) radio. 
E) magazines. 
A) personal selling. 
B) direct mail. 
C) television. 
D) radio. 
E) magazines.

Question 18

Which of the following best describes setting a limited number of prices for certain categories of products?

Accepted Answer

A) Price limiting 
B) Controlled pricing 
C) Restrictive pricing 
D) Confined pricing 
E) Price lining 
A) Price limiting 
B) Controlled pricing 
C) Restrictive pricing 
D) Confined pricing 
E) Price lining

Question 19

When McDonald's announces that there are 168 Ronald McDonald houses in 12 countries,this announcement fits best in the category of

Accepted Answer

A) publicity. 
B) creative selling. 
C) personal selling. 
D) public relations. 
E) missionary selling. 
A) publicity. 
B) creative selling. 
C) personal selling. 
D) public relations. 
E) missionary selling.

Question 20

When Vancouver-based Uniglobe Travel International books flight reservations,it is an illustration of which channel of distribution?

Accepted Answer

A) Direct distribution 
B) Retail distribution 
C) Wholesale distribution 
D) Distribution by agents/brokers 
E) None of these 
A) Direct distribution 
B) Retail distribution 
C) Wholesale distribution 
D) Distribution by agents/brokers 
E) None of these

What is channel conflict? What are possible outcomes from channel conflict?

A distribution channel is

A silverware company would be smart to advertise in bridal magazines.

Water carriers are the cheapest and slowest method of transportation and are used primarily for large quantities of bulky material.

What is the formula for computing the break-even point?

How might an audio manufacturer benefit from using e-intermediaries?

List three pricing tactics.

The two major aspects of physical distribution are warehousing and transportation.

What is non-store retailing? Identify the major types.

Two major objectives of pricing are maximization of profit and achieving market share.

While the ultimate objective of any promotion is to increase sales,marketers may have other objectives.Why would adding value to a product be seen as an important objective for a promotion team?

List and briefly describe each of the five possible types of channel members.

Define and contrast the difference between pull and push strategies in marketing.

What is the difference between fixed costs and variable costs?

List the seven primary advertising media.

The most expensive promotional tool on a cost per contact basis is

Which of the following best describes setting a limited number of prices for certain categories of products?

When McDonald's announces that there are 168 Ronald McDonald houses in 12 countries,this announcement fits best in the category of

When Vancouver-based Uniglobe Travel International books flight reservations,it is an illustration of which channel of distribution?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters

Exam 13: Pricing,promoting,and Distributing Products

What is channel conflict? What are possible outcomes from channel conflict?

A distribution channel is

A silverware company would be smart to advertise in bridal magazines.

Water carriers are the cheapest and slowest method of transportation and are used primarily for large quantities of bulky material.

What is the formula for computing the break-even point?

How might an audio manufacturer benefit from using e-intermediaries?

List three pricing tactics.

The two major aspects of physical distribution are warehousing and transportation.

What is non-store retailing? Identify the major types.

Two major objectives of pricing are maximization of profit and achieving market share.

While the ultimate objective of any promotion is to increase sales,marketers may have other objectives.Why would adding value to a product be seen as an important objective for a promotion team?

List and briefly describe each of the five possible types of channel members.

Define and contrast the difference between pull and push strategies in marketing.

What is the difference between fixed costs and variable costs?

List the seven primary advertising media.

The most expensive promotional tool on a cost per contact basis is

Which of the following best describes setting a limited number of prices for certain categories of products?

When McDonald's announces that there are 168 Ronald McDonald houses in 12 countries,this announcement fits best in the category of

When Vancouver-based Uniglobe Travel International books flight reservations,it is an illustration of which channel of distribution?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters