Exam 13: Pricing,promoting,and Distributing Products

West Coast Unlimited is a wholesaler that carries close to 20 000 products.The company has close to 3000 suppliers and sells its products mostly to business and institutional customers.The company markets its products by relying mainly on sales promotion and advertising.Faced with increasing costs,the company is looking at various ways to reduce expenses.West Coast Unlimited's vice-president feels that the company should shift one of its major distribution centres to a low-rent,low-tax area. Which of the following,if true,would strengthen the vice-president's argument?

Personal selling provides the link between seller and buyer,which adds to a firm's credibility.

Pricing new products is usually a choice between skimming and penetration.

The costs that change with the amount of a product produced and sold are

Identify and briefly discuss five of the various advertising media.

Online advertising is more advantageous for buyers than for sellers.

Intermediaries are not necessary when people sell things on websites like eBay.

Adrianna developed a new perfume.She wanted to market the perfume via a communication vehicle that appeals to many consumer senses,targets a specific audience,and reaches as many people as possible.Adrianna would select ________ advertising.

Mega Computers,a computer manufacturer,has decided to promote its new line of computers by offering its wholesalers and retailers an additional 5 percent off list prices.This strategy is called a ________ strategy.

The largest percentage of advertising dollars is spent on mobile advertising.

What are the two main pricing objectives in corporate pricing?

What is the purpose of using break-even analysis when attempting to set prices?

Which of the following makes it easier for customers to find a product and eliminate competitors' products from consideration?

List three promotional objectives (other than increasing sales).

ValueNet Corporation sells electronic learning devices,consumer electronics products,and collectibles directly to consumers using a team of telemarketers.The aggressive cold calling tactics recently boomeranged when the company became the target of irritated consumers and consumer activist groups who flooded ValueNet's phone system with return calls and messages.Management is planning to reduce the reliance on outbound calling and use other approaches like direct-response television (infomercials). Which of the following,if true,would strengthen the argument for shifting to direct-response television marketing?

Jack wants to sell his new marketing ideas from any location and yet be as global as possible.Which advertising medium should Jack use?

The promotional tool in which a salesperson communicates one-on-one with potential customers is

Marketing mix is a company's percentage of the total industry sales for a specific product type.

________ help consumers by gathering and sorting information on comparison products and product features.

Which of the following is most directly related to differences in transportation cost from mode to mode?