Question 1

How is the markup percentage calculated? Give an example.

Accepted Answer

The markup percentage is calculated by d

Question 2

Like merchant wholesalers,agents or brokers take title to the goods,but they just don't take actual possession of the goods.

Accepted Answer

A) True 
 B)False

Question 3

What is a promotional strategy in which a company appeals directly to customers who demand the product from retailers which demand the product from wholesalers called?

Accepted Answer

A) Pull strategy 
B) Push strategy 
C) Express supply chain strategy 
D) Straight to customer strategy 
E) Consumer targeting strategy 
A) Pull strategy 
B) Push strategy 
C) Express supply chain strategy 
D) Straight to customer strategy 
E) Consumer targeting strategy

Question 4

Online advertising revenues may soon surpass those generated by television.

Accepted Answer

A) True 
 B)False

Question 5

Publicity is company-influenced publicity that seeks to build good relations with the public and to deal with the effects of unfavourable events.

Accepted Answer

A) True 
 B)False

Question 6

The markup percentage is determined by dividing the markup by the sales price.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is the point at which the seller's total revenue from sales equals total costs (variable and fixed)with neither profit nor loss?

Accepted Answer

A) Breakeven point 
B) Sales maximization point 
C) Price optimization point 
D) Cost minimization point 
E) Earnings equalization point 
A) Breakeven point 
B) Sales maximization point 
C) Price optimization point 
D) Cost minimization point 
E) Earnings equalization point

Question 8

Describe the advantages of pipelines as a mode of transportation.

Accepted Answer

Their ability to tra

Question 9

Which of the following is an individual or firm that helps to distribute a product?

Accepted Answer

A) Intermediary 
B) Middleman 
C) Broker 
D) Agent 
E) Wholesaler 
A) Intermediary 
B) Middleman 
C) Broker 
D) Agent 
E) Wholesaler

Question 10

Which of the following represents a reason for a firm's use of personal selling promotions?

Accepted Answer

A) It is the only form of selling that works. 
B) It provides a direct link between the seller and the buyer. 
C) The salesforce has the capability of contacting the greatest number of potential customers. 
D) Personal selling provides the lowest promotional costs per contact. 
E) Sales promotions must be convenient and accessible when the purchase decision is made. 
A) It is the only form of selling that works. 
B) It provides a direct link between the seller and the buyer. 
C) The salesforce has the capability of contacting the greatest number of potential customers. 
D) Personal selling provides the lowest promotional costs per contact. 
E) Sales promotions must be convenient and accessible when the purchase decision is made.

Question 11

What is the best definition of the term fixed costs?

Accepted Answer

A) Costs that are needed to acquire a fixed market share 
B) Costs that are needed to acquire fixed profits 
C) Costs that are unaffected by the number of goods sold by the firm 
D) Costs that remain the same from year to year 
E) Costs that remain the same across all products 
A) Costs that are needed to acquire a fixed market share 
B) Costs that are needed to acquire fixed profits 
C) Costs that are unaffected by the number of goods sold by the firm 
D) Costs that remain the same from year to year 
E) Costs that remain the same across all products

Question 12

A(n)________ sells products to a(n)________ who sells them to customers.

Accepted Answer

A) retailer;wholesaler 
B) wholesaler;intermediary 
C) intermediary;wholesaler 
D) intermediary;retailer 
E) wholesaler;retailer 
A) retailer;wholesaler 
B) wholesaler;intermediary 
C) intermediary;wholesaler 
D) intermediary;retailer 
E) wholesaler;retailer

Question 13

How is markup percentage calculated?

Accepted Answer

A) By dividing the selling price by fixed costs 
B) By adding the selling price and the cost of advertising 
C) By dividing the selling price by the dollar amount of the markup 
D) By dividing the dollar amount of the markup by the selling price 
E) By dividing inventory by the selling price 
A) By dividing the selling price by fixed costs 
B) By adding the selling price and the cost of advertising 
C) By dividing the selling price by the dollar amount of the markup 
D) By dividing the dollar amount of the markup by the selling price 
E) By dividing inventory by the selling price

Question 14

Explain electronic retailing.

Accepted Answer

Electronic retailing (online retailing)a

Question 15

If the Piper & Son's fixed cost for making pickled peppers is $200 000,and its variable cost per jar is $1,how many jars would the company have to sell at $3 per jar to break even?

Accepted Answer

A) 50 000 
B) 66 667 
C) 100 000 
D) 133 333 
E) 300 000 
A) 50 000 
B) 66 667 
C) 100 000 
D) 133 333 
E) 300 000

Question 16

A wholesale grocer purchases groceries by truckload or railroad boxcar load and then fills individual grocery store orders from inventory.What transportation method will typically be used to ship these grocery orders to supermarkets within a 100-kilometre radius of the warehouse?

Accepted Answer

A) Air 
B) Rail 
C) Water 
D) Pipeline 
E) Truck 
A) Air 
B) Rail 
C) Water 
D) Pipeline 
E) Truck

Question 17

Company-influenced information directed at building goodwill with the public or dealing with unfavourable events is called publicity.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following best represents direct distribution channels?

Accepted Answer

A) Producer to retailer to consumer 
B) Agent to consumer 
C) Wholesaler to consumer 
D) Consumer to retailer 
E) Producer to consumer 
A) Producer to retailer to consumer 
B) Agent to consumer 
C) Wholesaler to consumer 
D) Consumer to retailer 
E) Producer to consumer

Question 19

What is the difference between publicity and public relations?

Accepted Answer

Publicity is information about the compa

Question 20

An e-intermediary is an Internet distribution channel member that assists in delivering products to customers or that collects information about various sellers to be presented to consumers.

Accepted Answer

A) True 
 B)False

How is the markup percentage calculated? Give an example.

Like merchant wholesalers,agents or brokers take title to the goods,but they just don't take actual possession of the goods.

What is a promotional strategy in which a company appeals directly to customers who demand the product from retailers which demand the product from wholesalers called?

Online advertising revenues may soon surpass those generated by television.

Publicity is company-influenced publicity that seeks to build good relations with the public and to deal with the effects of unfavourable events.

The markup percentage is determined by dividing the markup by the sales price.

Which of the following is the point at which the seller's total revenue from sales equals total costs (variable and fixed)with neither profit nor loss?

Describe the advantages of pipelines as a mode of transportation.

Which of the following is an individual or firm that helps to distribute a product?

Which of the following represents a reason for a firm's use of personal selling promotions?

What is the best definition of the term fixed costs?

A(n) sells products to a(n) who sells them to customers.

How is markup percentage calculated?

Explain electronic retailing.

If the Piper & Son's fixed cost for making pickled peppers is $200 000,and its variable cost per jar is $1,how many jars would the company have to sell at $3 per jar to break even?

A wholesale grocer purchases groceries by truckload or railroad boxcar load and then fills individual grocery store orders from inventory.What transportation method will typically be used to ship these grocery orders to supermarkets within a 100-kilometre radius of the warehouse?

Company-influenced information directed at building goodwill with the public or dealing with unfavourable events is called publicity.

Which of the following best represents direct distribution channels?

What is the difference between publicity and public relations?

An e-intermediary is an Internet distribution channel member that assists in delivering products to customers or that collects information about various sellers to be presented to consumers.

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters

Exam 13: Pricing,promoting,and Distributing Products

How is the markup percentage calculated? Give an example.

Like merchant wholesalers,agents or brokers take title to the goods,but they just don't take actual possession of the goods.

What is a promotional strategy in which a company appeals directly to customers who demand the product from retailers which demand the product from wholesalers called?

Online advertising revenues may soon surpass those generated by television.

Publicity is company-influenced publicity that seeks to build good relations with the public and to deal with the effects of unfavourable events.

The markup percentage is determined by dividing the markup by the sales price.

Which of the following is the point at which the seller's total revenue from sales equals total costs (variable and fixed)with neither profit nor loss?

Describe the advantages of pipelines as a mode of transportation.

Which of the following is an individual or firm that helps to distribute a product?

Which of the following represents a reason for a firm's use of personal selling promotions?

What is the best definition of the term fixed costs?

A(n)________ sells products to a(n)________ who sells them to customers.

How is markup percentage calculated?

Explain electronic retailing.

If the Piper & Son's fixed cost for making pickled peppers is $200 000,and its variable cost per jar is $1,how many jars would the company have to sell at $3 per jar to break even?

A wholesale grocer purchases groceries by truckload or railroad boxcar load and then fills individual grocery store orders from inventory.What transportation method will typically be used to ship these grocery orders to supermarkets within a 100-kilometre radius of the warehouse?

Company-influenced information directed at building goodwill with the public or dealing with unfavourable events is called publicity.

Which of the following best represents direct distribution channels?

What is the difference between publicity and public relations?

An e-intermediary is an Internet distribution channel member that assists in delivering products to customers or that collects information about various sellers to be presented to consumers.

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Understanding Marketing Principles and Developing Products

Money and Banking

Financial Decisions and Risk Management

Filters

A(n) sells products to a(n) who sells them to customers.