Question 1

Reasonable use of social media includes

Accepted Answer

A)  posting brief comments on a work-related social media page. 
B)  doing banking online. 
C)  spending time on non-work related social media sites. 
D)  posting a personal blog. 
A)  posting brief comments on a work-related social media page. 
B)  doing banking online. 
C)  spending time on non-work related social media sites. 
D)  posting a personal blog. A

Question 2

Find an example of each of the following: an egocentric site, a community site, an opportunistic site, a passion-centric site and a media-sharing site. Analyse the differences and similarities between them.

Accepted Answer

An example of an egocentric site could be a personal blog or a portfolio website, where the main focus is on the individual and their personal interests or achievements. A community site could be a platform like Reddit or Facebook, where users can interact with each other and share content within a specific interest or demographic group. An opportunistic site could be a marketplace like eBay or Craigslist, where users can buy and sell goods or services. A passion-centric site could be a platform like Goodreads for book lovers or Strava for fitness enthusiasts, where users can connect and engage with others who share their specific passion. A media-sharing site could be a platform like Instagram or YouTube, where users can upload and share photos, videos, and other media content.

The main difference between these types of sites is their primary focus. Egocentric sites are centered around the individual, community sites are focused on connecting people with similar interests, opportunistic sites are about facilitating transactions, passion-centric sites are centered around a specific interest or hobby, and media-sharing sites are focused on sharing and consuming media content.

However, there are also similarities between these types of sites. For example, all of them involve some form of user interaction, whether it's through sharing content, engaging in discussions, or conducting transactions. Additionally, they all provide a platform for users to express themselves, connect with others, and pursue their interests. Overall, while each type of site has its own unique focus, they all serve as platforms for users to engage with others and share content in various ways.

Question 3

Data collected to show how many users there are on a particular social media site is called

Accepted Answer

A)  quantity data. 
B)  quantitative data. 
C)  quality data. 
D)  qualitative data. 
A)  quantity data. 
B)  quantitative data. 
C)  quality data. 
D)  qualitative data. B

Question 4

Discuss the pros and cons of audience co-creation and contextualisation.

Accepted Answer

Audience co-creation and contextualizati

Question 5

The tendency of individuals to associate and bond with similar others is known as

Accepted Answer

A)  homophily. 
B)  phatic communication. 
C)  social networking. 
D)  customer advocacy. 
A)  homophily. 
B)  phatic communication. 
C)  social networking. 
D)  customer advocacy.

Question 6

LinkedIn is an example of a community site.

Accepted Answer

A) True 
 B)False

Question 7

Which is not a characteristic of organisations that establish a successful media presence?

Accepted Answer

A)  New leads 
B)  Increased sales 
C)  Increased customer satisfaction 
D)  Short-term relationships 
A)  New leads 
B)  Increased sales 
C)  Increased customer satisfaction 
D)  Short-term relationships

Question 8

Sources of qualitative data include

Accepted Answer

A)  conversation drivers. 
B)  engagement. 
C)  timing. 
D)  click-through rates. 
A)  conversation drivers. 
B)  engagement. 
C)  timing. 
D)  click-through rates.

Question 9

Action informed by the voice of the customer is known as

Accepted Answer

A)  phatic communication. 
B)  customer advocacy. 
C)  homophily. 
D)  social media. 
A)  phatic communication. 
B)  customer advocacy. 
C)  homophily. 
D)  social media.

Question 10

Disclosing any confidential information obtained as an employee is unethical behaviour.

Accepted Answer

A) True 
 B)False

Question 11

Identify and describe six social media tactics that allow an organisation to engage with customers in different ways.

Accepted Answer

1. Content Creation: Creating and sharin

Question 12

Describe the 'honeycomb framework' and discuss how this framework can assist organisational decision-makers to consider media engagement.

Accepted Answer

The honeycomb framework is a model devel

Question 13

Differentiate qualitative and quantitative data. Give two examples of each and discuss their purpose and how they assist an organisation's social media strategy.

Accepted Answer

Qualitative data refers to non-numeric i

Question 14

Some ethical implications of social networking in the professions include behaving in ways that prevent

Accepted Answer

A)  breaches of codes of conduct. 
B)  racism. 
C)  misleading promotions. 
D)  All of the above 
A)  breaches of codes of conduct. 
B)  racism. 
C)  misleading promotions. 
D)  All of the above

Question 15

Homophily is the tendency of individuals to predominantly communicate information to each other rather than form bonds.

Accepted Answer

A) True 
 B)False

Question 16

Spending time on social media that is not related to work is an example of

Accepted Answer

A)  the inappropriate use of social media. 
B)  common use of social media. 
C)  appropriate use of social media. 
D)  unusual use of social media. 
A)  the inappropriate use of social media. 
B)  common use of social media. 
C)  appropriate use of social media. 
D)  unusual use of social media.

Question 17

The benefit of monitoring social media initiatives is that it enables an organisation to

Accepted Answer

A)  evaluate its performance against targets. 
B)  evaluate its competitors performance against targets. 
C)  assess its employee performance. 
D)  determine its operational goals. 
A)  evaluate its performance against targets. 
B)  evaluate its competitors performance against targets. 
C)  assess its employee performance. 
D)  determine its operational goals.

Question 18

The ability of users to interact with an organisation's social media, irrespective of their skill level, is referred to as

Accepted Answer

A)  equal rights. 
B)  equipotentiality. 
C)  EEO. 
D)  computer literacy. 
A)  equal rights. 
B)  equipotentiality. 
C)  EEO. 
D)  computer literacy.

Question 19

Which of the following are blocks in the honeycomb framework?

Accepted Answer

A)  Identity, credibility, reputation 
B)  Communication, convenience, channel 
C)  Sharing, presence, relationships 
D)  Sharing, caring, relationships 
A)  Identity, credibility, reputation 
B)  Communication, convenience, channel 
C)  Sharing, presence, relationships 
D)  Sharing, caring, relationships

Question 20

Which of the following is not one of the ways organisations use GIFs?

Accepted Answer

A)  As a statement or comment in online conversations 
B)  For bite-size entertainment 
C)  To convey reactions 
D)  To respond to customer complaints 
A)  As a statement or comment in online conversations 
B)  For bite-size entertainment 
C)  To convey reactions 
D)  To respond to customer complaints

Exam 23: Social Media

Reasonable use of social media includes

Find an example of each of the following: an egocentric site, a community site, an opportunistic site, a passion-centric site and a media-sharing site. Analyse the differences and similarities between them.

Data collected to show how many users there are on a particular social media site is called

Discuss the pros and cons of audience co-creation and contextualisation.

The tendency of individuals to associate and bond with similar others is known as

LinkedIn is an example of a community site.

Which is not a characteristic of organisations that establish a successful media presence?

Sources of qualitative data include

Action informed by the voice of the customer is known as

Disclosing any confidential information obtained as an employee is unethical behaviour.

Identify and describe six social media tactics that allow an organisation to engage with customers in different ways.

Describe the 'honeycomb framework' and discuss how this framework can assist organisational decision-makers to consider media engagement.

Differentiate qualitative and quantitative data. Give two examples of each and discuss their purpose and how they assist an organisation's social media strategy.

Some ethical implications of social networking in the professions include behaving in ways that prevent

Homophily is the tendency of individuals to predominantly communicate information to each other rather than form bonds.

Spending time on social media that is not related to work is an example of

The benefit of monitoring social media initiatives is that it enables an organisation to

The ability of users to interact with an organisation's social media, irrespective of their skill level, is referred to as

Which of the following are blocks in the honeycomb framework?

Which of the following is not one of the ways organisations use GIFs?

Communication Foundations

Interpersonal Communication

Emotional Intelligence: Managing Self and Relationships

Negotiation and Conflict Management

Intercultural Communication

Communication Across the Organisation

Leadership

Team and Work Group Communication

Effective Meetings: Face-To-Face and Virtual

Customer Engagement

Public Relations

Managing Big Data and Knowledge

Researching and Processing Information

Conducting Surveys and Questionnaires

Critical Thinking, Argument, Logic and Persuasion

Communicating Through Visuals

Oral Presentations and Public Speaking

Writing for the Professions

Writing Correspondence, Emails and Short Reports

Writing Long Reports

Writing Reflective Journals

Academic Writing

Writing for the Web

The Job Search, Résumés and Interviews in the Digital Era

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