Question 1

The primacy effect theory posits that

Accepted Answer

A)  the options at the beginning of a list will have a higher likelihood of being selected. 
B)  the last few items on the list will have a higher likelihood of being selected. 
C)  the first questions in a survey are the most important. 
D)  the last questions in a survey are the most important. 
A)  the options at the beginning of a list will have a higher likelihood of being selected. 
B)  the last few items on the list will have a higher likelihood of being selected. 
C)  the first questions in a survey are the most important. 
D)  the last questions in a survey are the most important. C

Question 2

One significant disadvantage of interviews is that

Accepted Answer

A)  it can be difficult to coordinate a time to meet. 
B)  respondents can be reluctant to provide personal information or opinions. 
C)  data is not consistent. 
D)  respondents take advantage of the opportunity to complain. 
A)  it can be difficult to coordinate a time to meet. 
B)  respondents can be reluctant to provide personal information or opinions. 
C)  data is not consistent. 
D)  respondents take advantage of the opportunity to complain. B

Question 3

Which five areas are considered when designing a questionnaire?

Accepted Answer

A)  Style, instructions, question sequence, writing, pre-test 
B)  Format, instructions, question sequence, question type, pre-test 
C)  Format, introductions, question sequence, question styles, writing style 
D)  Function, instructions, question sequence, question type, pre-test 
A)  Style, instructions, question sequence, writing, pre-test 
B)  Format, instructions, question sequence, question type, pre-test 
C)  Format, introductions, question sequence, question styles, writing style 
D)  Function, instructions, question sequence, question type, pre-test B

Question 4

It is recommended that survey organisations destroy questionnaires and identifying information about respondents after responses have been collected and saved.

Accepted Answer

A) True 
 B)False

Question 5

The format of a questionnaire is important because

Accepted Answer

A)  data will be more accurate if respondents find it easy to read and understand. 
B)  respondents might give up if they don't understand what is required of them. 
C)  respondents are more likely to complete the questionnaire if it is easy and quick to complete. 
D)  respondents prefer a questionnaire that is appealing to read. 
A)  data will be more accurate if respondents find it easy to read and understand. 
B)  respondents might give up if they don't understand what is required of them. 
C)  respondents are more likely to complete the questionnaire if it is easy and quick to complete. 
D)  respondents prefer a questionnaire that is appealing to read.

Question 6

Question design that considers the potential for the centralist tendency will

Accepted Answer

A)  use a scale that promotes the choice of extreme options. 
B)  use a scale that promotes the choice of safe options. 
C)  avoid the use of a scale that promotes the choice of extreme options. 
D)  avoid the use of a scale that promotes the choice of safe options. 
A)  use a scale that promotes the choice of extreme options. 
B)  use a scale that promotes the choice of safe options. 
C)  avoid the use of a scale that promotes the choice of extreme options. 
D)  avoid the use of a scale that promotes the choice of safe options.

Question 7

The amount of questions a survey has influences the reliability of that survey.

Accepted Answer

A) True 
 B)False

Question 8

Surveys are useful to

Accepted Answer

A)  inform social and economic policy. 
B)  influence future planning. 
C)  identify key issues. 
D)  All of the above 
A)  inform social and economic policy. 
B)  influence future planning. 
C)  identify key issues. 
D)  All of the above

Question 9

A representative subset of a larger population used to draw conclusions about the larger population is known as a census.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not an advantage of conducting interviews?

Accepted Answer

A)  It is suited to most of the population. 
B)  It offers respondents the opportunity to talk freely. 
C)  It is easy to administer. 
D)  Its structure is not as rigid as a questionnaire. 
A)  It is suited to most of the population. 
B)  It offers respondents the opportunity to talk freely. 
C)  It is easy to administer. 
D)  Its structure is not as rigid as a questionnaire.

Question 11

A plan to identify how instruments will be used in a survey, and how collected data will be tabulated and analysed is referred to as

Accepted Answer

A)  a survey plan. 
B)  a data-mapping plan. 
C)  a data analysis plan. 
D)  an evaluation plan. 
A)  a survey plan. 
B)  a data-mapping plan. 
C)  a data analysis plan. 
D)  an evaluation plan.

Question 12

An effective hypothesis considers the potential bias of stakeholders.

Accepted Answer

A) True 
 B)False

Question 13

A questionnaire that requires respondents to consider aspects of the topic prior to providing more specific responses would order questions as per

Accepted Answer

A)  a funnel sequence. 
B)  an inverted funnel sequence. 
C)  a ranked structure. 
D)  an open-ended structure. 
A)  a funnel sequence. 
B)  an inverted funnel sequence. 
C)  a ranked structure. 
D)  an open-ended structure.

Question 14

Discuss the advantages and disadvantages of interviews and questionnaires. Discuss examples of when each type of method may be most appropriate.

Accepted Answer

Interviews and questionnaires are both v

Question 15

Leading questions are

Accepted Answer

A)  questions that pre-dispose the respondent to a particular response. 
B)  the first questions on a questionnaire. 
C)  biased questions. 
D)  those that provide useful guidance to a respondent. 
A)  questions that pre-dispose the respondent to a particular response. 
B)  the first questions on a questionnaire. 
C)  biased questions. 
D)  those that provide useful guidance to a respondent.

Question 16

An observation that lies at an abnormal distance from other values in a random sample from a population is known as an outlier.

Accepted Answer

A) True 
 B)False

Question 17

Which type of question would you include if you wish to identify a respondent's preference between two options?

Accepted Answer

A)  Fixed-alternative question 
B)  Open-ended question 
C)  Ranked question 
D)  Word association 
A)  Fixed-alternative question 
B)  Open-ended question 
C)  Ranked question 
D)  Word association

Question 18

A questionnaire is a type of survey.

Accepted Answer

A) True 
 B)False

Question 19

A large survey conducted on behalf of an organisation should be

Accepted Answer

A)  conducted online to save costs. 
B)  delivered by a team and coordinated by a project leader. 
C)  outsourced to a research organisation. 
D)  administered by a project manager. 
A)  conducted online to save costs. 
B)  delivered by a team and coordinated by a project leader. 
C)  outsourced to a research organisation. 
D)  administered by a project manager.

Question 20

Discuss the impact of formatting and writing style on the success of a questionnaire. What are the factors that increase the chances of a high response rate?

Accepted Answer

The impact of formatting and writing sty

Exam 14: Conducting Surveys and Questionnaires

The primacy effect theory posits that

One significant disadvantage of interviews is that

Which five areas are considered when designing a questionnaire?

It is recommended that survey organisations destroy questionnaires and identifying information about respondents after responses have been collected and saved.

The format of a questionnaire is important because

Question design that considers the potential for the centralist tendency will

The amount of questions a survey has influences the reliability of that survey.

Surveys are useful to

A representative subset of a larger population used to draw conclusions about the larger population is known as a census.

Which of the following is not an advantage of conducting interviews?

A plan to identify how instruments will be used in a survey, and how collected data will be tabulated and analysed is referred to as

An effective hypothesis considers the potential bias of stakeholders.

A questionnaire that requires respondents to consider aspects of the topic prior to providing more specific responses would order questions as per

Discuss the advantages and disadvantages of interviews and questionnaires. Discuss examples of when each type of method may be most appropriate.

Leading questions are

An observation that lies at an abnormal distance from other values in a random sample from a population is known as an outlier.

Which type of question would you include if you wish to identify a respondent's preference between two options?

A questionnaire is a type of survey.

A large survey conducted on behalf of an organisation should be

Discuss the impact of formatting and writing style on the success of a questionnaire. What are the factors that increase the chances of a high response rate?

Communication Foundations

Interpersonal Communication

Emotional Intelligence: Managing Self and Relationships

Negotiation and Conflict Management

Intercultural Communication

Communication Across the Organisation

Leadership

Team and Work Group Communication

Effective Meetings: Face-To-Face and Virtual

Customer Engagement

Public Relations

Managing Big Data and Knowledge

Researching and Processing Information

Critical Thinking, Argument, Logic and Persuasion

Communicating Through Visuals

Oral Presentations and Public Speaking

Writing for the Professions

Writing Correspondence, Emails and Short Reports

Writing Long Reports

Writing Reflective Journals

Academic Writing

Social Media

Writing for the Web

The Job Search, Résumés and Interviews in the Digital Era

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