Question 1

Modern websites need to facilitate two-way communication to be effective.

Accepted Answer

A) True 
 B)False  True

Question 2

The role of an aggregator is to collate information as a summary that users can expand if they wish.

Accepted Answer

A) True 
 B)False  True

Question 3

Guidelines for successful blogging include knowing

Accepted Answer

A)  why you're blogging, your readers' interests and the culture of your organisation. 
B)  who you are, how you are and where your readers are. 
C)  your readers, your website and your product. 
D)  your competitor and your manager's interests. 
A)  why you're blogging, your readers' interests and the culture of your organisation. 
B)  who you are, how you are and where your readers are. 
C)  your readers, your website and your product. 
D)  your competitor and your manager's interests. A

Question 4

Websites designed using the mosaic form are

Accepted Answer

A)  nonlinear, easily scannable and with multiple hyperlinks. 
B)  linear, easily scannable and with multiple hyperlinks. 
C)  nonlinear and static. 
D)  linear and static. 
A)  nonlinear, easily scannable and with multiple hyperlinks. 
B)  linear, easily scannable and with multiple hyperlinks. 
C)  nonlinear and static. 
D)  linear and static.

Question 5

Identify the advantages gained by using links to other websites rather than copying substantial portions of work from other sites to your blog.

Accepted Answer

Using links to other websites rather tha

Question 6

Describe the difference between the mosaic and linear approach to page design, and discuss the benefits of using the mosaic design in web page development. Draw on concepts discussed in Chapter 24.

Accepted Answer

The mosaic approach to page design invol

Question 7

What is the role of blogs in business?

Accepted Answer

A)  To interact predominantly with an internal audience 
B)  To interact predominantly with an online audience 
C)  To deliver information about strategic goals 
D)  To deliver messages about competitors 
A)  To interact predominantly with an internal audience 
B)  To interact predominantly with an online audience 
C)  To deliver information about strategic goals 
D)  To deliver messages about competitors

Question 8

Search engines identify and classify pages on the web primarily by using the first words of a piece of web content.

Accepted Answer

A) True 
 B)False

Question 9

The inverted pyramid places the most important information at the end of an article.

Accepted Answer

A) True 
 B)False

Question 10

Writers don't have to ask for permission to link to another blog.

Accepted Answer

A) True 
 B)False

Question 11

Design of a website for a global organisation would need to consider the colour scheme carefully.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following communicative functions of blogs involves informing potential employees about an organisation, including its vision, people and culture?

Accepted Answer

A)  Community building 
B)  Customer support 
C)  Project management and team communication 
D)  Recruitment 
A)  Community building 
B)  Customer support 
C)  Project management and team communication 
D)  Recruitment

Question 13

Making contact with the web manager or other contact person before linking to a site is a form of netiquette.

Accepted Answer

A) True 
 B)False

Question 14

'Inclusive language' refers to

Accepted Answer

A)  language that is easy to read by all readers. 
B)  language that is accessible by all readers. 
C)  language that is unbiased. 
D)  language that includes descriptive identifications based on personal characteristics. 
A)  language that is easy to read by all readers. 
B)  language that is accessible by all readers. 
C)  language that is unbiased. 
D)  language that includes descriptive identifications based on personal characteristics.

Question 15

What is the role of blogging in the workplace? Discuss the guidelines for effective blogging.

Accepted Answer

The role of blogging in the workplace is

Question 16

Discuss the characteristics of a scannable web page. What are some of the issues a developer or writer needs to consider when designing their page for scanning and usability?

Accepted Answer

A scannable web page is one that is desi

Question 17

Information needs to be accessible to everyone.

Accepted Answer

A) True 
 B)False

Question 18

A blogroll is a list of links recommended by an author.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following would be required on a website page?

Accepted Answer

A)  Title, author, keyword, date of publication, text 
B)  Heading, author, date of publication, text, contact details 
C)  Heading, meta-title, author, date of publication, text, contact details 
D)  Title, meta-title, meta-description, author, date of publication, category, summary, main text 
A)  Title, author, keyword, date of publication, text 
B)  Heading, author, date of publication, text, contact details 
C)  Heading, meta-title, author, date of publication, text, contact details 
D)  Title, meta-title, meta-description, author, date of publication, category, summary, main text

Question 20

Avoid using language that is discriminatory when writing for the web because

Accepted Answer

A)  it may be illegal. 
B)  it may alienate members of your audience. 
C)  it may create ill-will towards the organisation. 
D)  All of the above 
A)  it may be illegal. 
B)  it may alienate members of your audience. 
C)  it may create ill-will towards the organisation. 
D)  All of the above

Exam 24: Writing for the Web

Modern websites need to facilitate two-way communication to be effective.

The role of an aggregator is to collate information as a summary that users can expand if they wish.

Guidelines for successful blogging include knowing

Websites designed using the mosaic form are

Identify the advantages gained by using links to other websites rather than copying substantial portions of work from other sites to your blog.

Describe the difference between the mosaic and linear approach to page design, and discuss the benefits of using the mosaic design in web page development. Draw on concepts discussed in Chapter 24.

What is the role of blogs in business?

Search engines identify and classify pages on the web primarily by using the first words of a piece of web content.

The inverted pyramid places the most important information at the end of an article.

Writers don't have to ask for permission to link to another blog.

Design of a website for a global organisation would need to consider the colour scheme carefully.

Which of the following communicative functions of blogs involves informing potential employees about an organisation, including its vision, people and culture?

Making contact with the web manager or other contact person before linking to a site is a form of netiquette.

'Inclusive language' refers to

What is the role of blogging in the workplace? Discuss the guidelines for effective blogging.

Discuss the characteristics of a scannable web page. What are some of the issues a developer or writer needs to consider when designing their page for scanning and usability?

Information needs to be accessible to everyone.

A blogroll is a list of links recommended by an author.

Which of the following would be required on a website page?

Avoid using language that is discriminatory when writing for the web because

Communication Foundations

Interpersonal Communication

Emotional Intelligence: Managing Self and Relationships

Negotiation and Conflict Management

Intercultural Communication

Communication Across the Organisation

Leadership

Team and Work Group Communication

Effective Meetings: Face-To-Face and Virtual

Customer Engagement

Public Relations

Managing Big Data and Knowledge

Researching and Processing Information

Conducting Surveys and Questionnaires

Critical Thinking, Argument, Logic and Persuasion

Communicating Through Visuals

Oral Presentations and Public Speaking

Writing for the Professions

Writing Correspondence, Emails and Short Reports

Writing Long Reports

Writing Reflective Journals

Academic Writing

Social Media

The Job Search, Résumés and Interviews in the Digital Era

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