Question 1

'Inclusive language' refers to

Accepted Answer

A)  language that is easy to read by all readers. 
B)  language that is accessible by all readers. 
C)  language that is unbiased. 
D)  language that includes descriptive identifications based on personal characteristics. 
A)  language that is easy to read by all readers. 
B)  language that is accessible by all readers. 
C)  language that is unbiased. 
D)  language that includes descriptive identifications based on personal characteristics.

Question 2

Web development is usually centralised across an organisation.

Accepted Answer

A) True 
 B)False

Question 3

Effective writing online benefits an organisation because it

Accepted Answer

A)  demonstrates the organisation understands who its audiences are, and their needs. 
B)  is easier to read than paper-based communication. 
C)  keeps the focus on the content of the message rather than style. 
D)  uses animations and graphics. 
A)  demonstrates the organisation understands who its audiences are, and their needs. 
B)  is easier to read than paper-based communication. 
C)  keeps the focus on the content of the message rather than style. 
D)  uses animations and graphics.

Question 4

Three considerations when developing a site are

Accepted Answer

A)  colour symbolism, optimisation for mobile devices and accessibility. 
B)  background images, detailed content and colourful design. 
C)  accessibility, colourful design and background images. 
D)  optimisation for mobile devices, keywords and audio voice-overs. 
A)  colour symbolism, optimisation for mobile devices and accessibility. 
B)  background images, detailed content and colourful design. 
C)  accessibility, colourful design and background images. 
D)  optimisation for mobile devices, keywords and audio voice-overs.

Question 5

Social bookmarking is useful because it promotes links within an organisation.

Accepted Answer

A) True 
 B)False

Question 6

Print formats don't work well on the web because

Accepted Answer

A)  readers prefer to scan information and move between pages when reviewing web-based information. 
B)  readers don't like to scroll through text-based pages. 
C)  readers prefer to get an overview of information. 
D)  readers prefer formats which incorporate colourful graphics. 
A)  readers prefer to scan information and move between pages when reviewing web-based information. 
B)  readers don't like to scroll through text-based pages. 
C)  readers prefer to get an overview of information. 
D)  readers prefer formats which incorporate colourful graphics.

Question 7

Good site navigation is dependent on the use of links and tags.

Accepted Answer

A) True 
 B)False

Question 8

Readers of web pages like to take time to read detail and explore content.

Accepted Answer

A) True 
 B)False

Question 9

A blog would be effective for managing a crisis because

Accepted Answer

A)  RSS feeds could alert users to updates in the status. 
B)  reputation issues could be managed proactively and reactively. 
C)  it could engage community members who can provide 'on-the-ground' feedback. 
D)  All of the above 
A)  RSS feeds could alert users to updates in the status. 
B)  reputation issues could be managed proactively and reactively. 
C)  it could engage community members who can provide 'on-the-ground' feedback. 
D)  All of the above

Question 10

A simple layout is most useful in websites because

Accepted Answer

A)  it is content-focused. 
B)  it is user-focused. 
C)  it enhances usability. 
D)  it enhances visibility. 
A)  it is content-focused. 
B)  it is user-focused. 
C)  it enhances usability. 
D)  it enhances visibility.

Question 11

Search engine optimisation refers to

Accepted Answer

A)  identifying the most appropriate keywords and phrases that increase the site's search engine ranking. 
B)  finding ways to increase the number of visitors to a site. 
C)  marketing a site so that it is more prominent to an audience. 
D)  All of the above 
A)  identifying the most appropriate keywords and phrases that increase the site's search engine ranking. 
B)  finding ways to increase the number of visitors to a site. 
C)  marketing a site so that it is more prominent to an audience. 
D)  All of the above

Question 12

The key to engaging with an online audience is to understand who they are and how best to meet their needs and expectations.

Accepted Answer

A) True 
 B)False

Question 13

The inverted pyramid places the most important information at the end of an article.

Accepted Answer

A) True 
 B)False

Question 14

Search engines identify and classify pages on the web primarily by using the first words of a piece of web content.

Accepted Answer

A) True 
 B)False

Question 15

Standards for Australian Government websites require which of the following information?

Accepted Answer

A)  Home, About, Contact Us, Search, Privacy Statement, Copyright Notice, Disclaimer, Accessibility Notice 
B)  Home, About Us, Contact, Copyright, Organisational Profile 
C)  Home, About Us, Contact, Privacy Statement, Organisational Profile 
D)  Home, About Us, Contact, Copyright, Policies, Privacy Statement 
A)  Home, About, Contact Us, Search, Privacy Statement, Copyright Notice, Disclaimer, Accessibility Notice 
B)  Home, About Us, Contact, Copyright, Organisational Profile 
C)  Home, About Us, Contact, Privacy Statement, Organisational Profile 
D)  Home, About Us, Contact, Copyright, Policies, Privacy Statement

Question 16

An effective website navigation system

Accepted Answer

A)  is designed with organisational requirements in mind. 
B)  has been considered at the planning stage, is consistent and has links close together. 
C)  leads users to all areas of the site easily. 
D)  All of the above 
A)  is designed with organisational requirements in mind. 
B)  has been considered at the planning stage, is consistent and has links close together. 
C)  leads users to all areas of the site easily. 
D)  All of the above

Question 17

Adding tags and creating bookmarks for a blog is most useful because

Accepted Answer

A)  it highlights how well-connected the blogger might be. 
B)  it makes it easier for the search engine to find the blog. 
C)  it builds credibility. 
D)  All of the above 
A)  it highlights how well-connected the blogger might be. 
B)  it makes it easier for the search engine to find the blog. 
C)  it builds credibility. 
D)  All of the above

Question 18

A photo that is linked to another site is not an example of hypertext.

Accepted Answer

A) True 
 B)False

Question 19

Making contact with the web manager or other contact person before linking to a site is a form of netiquette.

Accepted Answer

A) True 
 B)False

Question 20

Information needs to be accessible to everyone.

Accepted Answer

A) True 
 B)False

Exam 24: Writing for the Web

'Inclusive language' refers to

Web development is usually centralised across an organisation.

Effective writing online benefits an organisation because it

Three considerations when developing a site are

Social bookmarking is useful because it promotes links within an organisation.

Print formats don't work well on the web because

Good site navigation is dependent on the use of links and tags.

Readers of web pages like to take time to read detail and explore content.

A blog would be effective for managing a crisis because

A simple layout is most useful in websites because

Search engine optimisation refers to

The key to engaging with an online audience is to understand who they are and how best to meet their needs and expectations.

The inverted pyramid places the most important information at the end of an article.

Search engines identify and classify pages on the web primarily by using the first words of a piece of web content.

Standards for Australian Government websites require which of the following information?

An effective website navigation system

Adding tags and creating bookmarks for a blog is most useful because

A photo that is linked to another site is not an example of hypertext.

Making contact with the web manager or other contact person before linking to a site is a form of netiquette.

Information needs to be accessible to everyone.

Communication Foundations

Interpersonal Communication

Emotional Intelligence: Managing Self and Relationships

Negotiation and Conflict Management

Intercultural Communication

Communication Across the Organisation

Leadership

Team and Work Group Communication

Effective Meetings: Face-To-Face and Virtual

Customer Engagement

Public Relations

Managing Big Data and Knowledge

Researching and Processing Information

Conducting Surveys and Questionnaires

Critical Thinking, Argument, Logic and Persuasion

Communicating Through Visuals

Oral Presentations and Public Speaking

Writing for the Professions

Writing Correspondence, Emails and Short Reports

Writing Long Reports

Writing Reflective Journals

Academic Writing

Social Media

The Job Search, Résumés and Interviews in the Digital Era

Filters