Question 1

A questionnaire is a type of survey.

Accepted Answer

A) True 
 B)False

Question 2

The options that appear at the end of a long list are more likely to be selected in a questionnaire.

Accepted Answer

A) True 
 B)False

Question 3

One significant disadvantage of interviews is that

Accepted Answer

A)  it can be difficult to coordinate a time to meet. 
B)  respondents can be reluctant to provide personal information or opinions. 
C)  data is not consistent. 
D)  respondents take advantage of the opportunity to complain. 
A)  it can be difficult to coordinate a time to meet. 
B)  respondents can be reluctant to provide personal information or opinions. 
C)  data is not consistent. 
D)  respondents take advantage of the opportunity to complain.

Question 4

The length of a questionnaire has an impact on the quality of the data it will collect.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is not an advantage of conducting interviews?

Accepted Answer

A)  It is suited to most of the population. 
B)  It offers respondents the opportunity to talk freely. 
C)  It is easy to administer. 
D)  Its structure is not as rigid as a questionnaire. 
A)  It is suited to most of the population. 
B)  It offers respondents the opportunity to talk freely. 
C)  It is easy to administer. 
D)  Its structure is not as rigid as a questionnaire.

Question 6

Once written, the first step in conducting a questionnaire is to analyse the responses from the pre-test.

Accepted Answer

A) True 
 B)False

Question 7

Which type of question would you include if you wish to identify a respondent's preference between two options?

Accepted Answer

A)  Fixed-alternative question 
B)  Open-ended question 
C)  Ranked question 
D)  Word association 
A)  Fixed-alternative question 
B)  Open-ended question 
C)  Ranked question 
D)  Word association

Question 8

Open-ended questions are easier to categorise, analyse and code.

Accepted Answer

A) True 
 B)False

Question 9

Which type of question would you include if you wish to encourage open expression?

Accepted Answer

A)  Fixed-alternative question 
B)  Open-ended question 
C)  Ranked question 
D)  Matrix question 
A)  Fixed-alternative question 
B)  Open-ended question 
C)  Ranked question 
D)  Matrix question

Question 10

In a random sample,

Accepted Answer

A)  everyone has the same chance of being selected for the sample. 
B)  a variable is the basis on which a group of people are randomly selected. 
C)  a sample is chosen from a selected group of people. 
D)  characteristics of the total population are represented. 
A)  everyone has the same chance of being selected for the sample. 
B)  a variable is the basis on which a group of people are randomly selected. 
C)  a sample is chosen from a selected group of people. 
D)  characteristics of the total population are represented.

Question 11

Validity refers to

Accepted Answer

A)  the reliability of the survey. 
B)  the extent to which the survey findings may be generalised. 
C)  the design and survey method. 
D)  the objectivity of the researcher. 
A)  the reliability of the survey. 
B)  the extent to which the survey findings may be generalised. 
C)  the design and survey method. 
D)  the objectivity of the researcher.

Question 12

Leading questions are

Accepted Answer

A)  questions that pre-dispose the respondent to a particular response. 
B)  the first questions on a questionnaire. 
C)  biased questions. 
D)  those that provide useful guidance to a respondent. 
A)  questions that pre-dispose the respondent to a particular response. 
B)  the first questions on a questionnaire. 
C)  biased questions. 
D)  those that provide useful guidance to a respondent.

Question 13

Double-barrelled questions are useful for extracting two sets of information from the one question.

Accepted Answer

A) True 
 B)False

Question 14

Questions should be aligned with topic headings so participants are clear about each question's intent.

Accepted Answer

A) True 
 B)False

Question 15

A good rule of thumb is to use three fonts in a questionnaire.

Accepted Answer

A) True 
 B)False

Question 16

A survey is reliable if

Accepted Answer

A)  it enables researchers to formulate theories, make claims and generalise findings from a sample to a larger population. 
B)  it consistently gives the same result when the survey is repeated under the same conditions over different periods. 
C)  it relies on a number of questions to assess an attitude, an issue or a problem. 
D)  it yields varying results when repeated under the same conditions over different periods. 
A)  it enables researchers to formulate theories, make claims and generalise findings from a sample to a larger population. 
B)  it consistently gives the same result when the survey is repeated under the same conditions over different periods. 
C)  it relies on a number of questions to assess an attitude, an issue or a problem. 
D)  it yields varying results when repeated under the same conditions over different periods.

Question 17

The effectiveness of a survey is enhanced by clear objectives.

Accepted Answer

A) True 
 B)False

Question 18

When considered together, a sample is wider in scope than a census.

Accepted Answer

A) True 
 B)False

Question 19

Which five areas are considered when designing a questionnaire?

Accepted Answer

A)  Style, instructions, question sequence, writing, pre-test 
B)  Format, instructions, question sequence, question type, pre-test 
C)  Format, introductions, question sequence, question styles, writing style 
D)  Function, instructions, question sequence, question type, pre-test 
A)  Style, instructions, question sequence, writing, pre-test 
B)  Format, instructions, question sequence, question type, pre-test 
C)  Format, introductions, question sequence, question styles, writing style 
D)  Function, instructions, question sequence, question type, pre-test

Question 20

A questionnaire that requires respondents to consider aspects of the topic prior to providing more specific responses would order questions as per

Accepted Answer

A)  a funnel sequence. 
B)  an inverted funnel sequence. 
C)  a ranked structure. 
D)  an open-ended structure. 
A)  a funnel sequence. 
B)  an inverted funnel sequence. 
C)  a ranked structure. 
D)  an open-ended structure.

Exam 14: Conducting Surveys and Questionnaires

A questionnaire is a type of survey.

The options that appear at the end of a long list are more likely to be selected in a questionnaire.

One significant disadvantage of interviews is that

The length of a questionnaire has an impact on the quality of the data it will collect.

Which of the following is not an advantage of conducting interviews?

Once written, the first step in conducting a questionnaire is to analyse the responses from the pre-test.

Which type of question would you include if you wish to identify a respondent's preference between two options?

Open-ended questions are easier to categorise, analyse and code.

Which type of question would you include if you wish to encourage open expression?

In a random sample,

Validity refers to

Leading questions are

Double-barrelled questions are useful for extracting two sets of information from the one question.

Questions should be aligned with topic headings so participants are clear about each question's intent.

A good rule of thumb is to use three fonts in a questionnaire.

A survey is reliable if

The effectiveness of a survey is enhanced by clear objectives.

When considered together, a sample is wider in scope than a census.

Which five areas are considered when designing a questionnaire?

A questionnaire that requires respondents to consider aspects of the topic prior to providing more specific responses would order questions as per

Communication Foundations

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