Exam 8: Strategy Formulation and Execution

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When Coca-Cola introduced Surge, a new citrus soft drink, what type of strategy was being pursued?

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Paramount, Inc. is particularly concerned about pending legislation in Congress that would further regulate their organization. This legislation would be classified as a(n):

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FLY Industries is a global conglomerate company headquartered in the United States that does business in over 50 countries. The company's marketing, advertising, and product design is modified and adapted to each country that it does business in. FLY can best be described as using which global corporate strategy?

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When organizational parts interact to produce a joint effect that is greater than the sum of the parts acting alone, __________ occurs.

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__________ pertains to the organization as a whole and the combination of business units and product lines that makes up the corporate entity.

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Factors that alter a company's ability to achieve its goals are called strategic issues.

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The set of decisions and actions used to formulate and execute strategies that will provide a competitively superior fit between the organization and its environment so as to achieve organizational goals is known as:

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Differentiation, cost leadership, and focus are three of Porter's competitive strategies.

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Business-level strategies include all of the major functions, including finance, research and development, marketing, and manufacturing.

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Threats are characteristics of the internal environment that may prevent the organization from achieving its strategic goals.

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Swift Stocks Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an online stock investment and trading subsidiary, SS.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share, but it faces a very high business growth rate. In the brokerage industry, the competition is fierce and all players are cutting their online commission rates. -Swift Stocks is following which strategy, according to Porter, through the .com subsidiary?

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Strategy implementation includes the planning and decision making that lead to the establishment of the firm's goals.

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Three approaches to understanding corporate-level strategy are portfolio strategy, the BCG matrix, and diversification. Write a short essay that explains each approach to corporate-level strategy. Identify which of the three approaches you think is most valid, and explain your rationale for your choice.

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Swift Stocks Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an online stock investment and trading subsidiary, SS.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share, but it faces a very high business growth rate. In the brokerage industry, the competition is fierce and all players are cutting their online commission rates. -According to the BCG matrix, the SS.com subsidiary for Swift Stocks can be classified as a:

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Which of the following is the biggest contributing factor to failed strategy execution?

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Gatekeep Utilities is a subsidiary of GW Enterprises. Gatekeep has a mission and product line that is unique from GW. Gatekeep's competitors are also very different from those of its parent, and the subsidiary markets to a very different group of customers. As such, Gatekeep can be described as:

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Opportunities are characteristics of the internal environment that have the potential to help the organization achieve or exceed its strategic goals.

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Candid communication is one of the primary tools that managers must use for effective strategy execution.

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The BCG (Boston Consulting Group) matrix evaluates SBUs with respect to their business growth rate and geographical location.

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A globalization strategy is based on the assumption that a single global market exists for many consumer and industrial products.

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