Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

An attitude can exist at two levels: implicit and explicit.Define an attitude at each level and explain the distinctions between the two.

Sometimes even when people want to pay attention to a message, they cannot.Which of the following is NOT something that would prohibit someone from paying attention to a message?

Among the cultural values portrayed in advertisements are those of ideal body types.According to recent research (Grabe, Ward, & Hyde, 2008), how does advertising impact women's satisfaction with their body image?

Right after taking office, 67% of Americans reported that they approved of the job President Obama was doing.However, almost two years later, it had dropped to only 47%.Then, Navy Seals located and killed Osama Bin Laden, and the president's approval rating was back up to 60%.This phenomenon suggests that

In a persuasion study conducted by McGuire (1964), participants exposed to weak arguments that contradicted common knowledge or beliefs were _______ likely to be persuaded by ________ two days later.

Describe the theory of planned behavior as it relates to the power of attitudes to predict deliberative behaviors.

Research presented in the text reported that women were more likely than men to be portrayed in commercials in

There is an exception to the general rule that logical, informative messages will be highly persuasive when the issue is relevant to the audience.What is that exception?

In order to help teens resist peer pressure, it is important to inoculate their attitudes not only with cognitive arguments but with

When trying to persuade people, it is useful to make sure they have ________ in their thoughts on the matter.

According to research by Han and Shavitt (1994), what are the cultural differences in the kinds of attitudes people hold about the same consumer product?

Based on the theory of planned behavior, who is most likely to follow through on the intention to buy new tires?

Recall that in the l930s, when anti-Asian prejudice was commonplace in the United States, LaPiere (1934) had no trouble finding pleasant accommodations for himself and his Chinese traveling companions.Surprised, LaPiere later sent letters to the establishments they visited, asking whether Chinese visitors would be welcome.More than 90 percent of those who responded replied that they definitely would not accommodate Chinese.This study is noteworthy because it suggested that

Work stemming from the Yale Attitude Change approach indicates that all of the following statements are true EXCEPT

André is not at all familiar with a presidential candidate's stand on the issues or with his proposed policies, but André likes "his" candidate and plans to vote for him anyway.This example illustrates that people's attitudes toward politicians are often

All of the following EXCEPT the ________ are examples of peripheral cues that might influence people taking the peripheral route to persuasion.

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies audience variables as one of those factors?

When we seek to infer our attitudes, one reason that relying on moods or emotions as heuristics can mislead us is that

Research by Leventhal and his colleagues (1967) was described in the text.In the experiment, the researchers showed one group of smokers a film depicting the ravages of lung cancer, gave another group of smokers a pamphlet with instructions on how to quit smoking, and exposed a third group to both the film and the pamphlets.People in the last group reduced their smoking significantly more than people in the other two groups because people who only

You work for an advertising agency.You have been assigned to come up with an advertising campaign for a new brand of designer water, which in reality is standard city reservoir water in a fancy bottle.In this case, you are best off using the ________ route, because ________.