Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Even though Mario dislikes rollercoasters, he may decide to take a ride because his best friend really wants him to ride the new Tidal Wave.This example shows the importance of _______ on our behavioral decisions.

Commercials often perpetuate gender stereotypes that _____ are doers and _____ are observers.

The societal beliefs about how men and woman are expected to behave are called _______.

Claude had an unpleasant experience during his last visit to Dallas, Texas.He was approached by two men with strong Texas accents who wielded sharp knives, roughed him up, cracked a rib, and stole all his money.Ever since Claude was mugged, he has taken an instant dislike to anyone who speaks with a Texas twang.Claude's negative attitude toward Texas accents is most probably a result of

Why are highly accessible attitudes more likely to predict spontaneous behaviors than are less accessible attitudes?

The theory of planned behavior states that the best predictors of deliberate behaviors are

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies communication variables as one of those factors?

Eva's friends and her husband think that it's important that she get a mammogram at her next annual checkup.Eva believes that it will be relatively easy for her to make time in her schedule for that extra procedure.Thus, Eva has every intention of getting a mammogram as part of her annual checkup.This example best reflects the power of ________ and ________, respectively, to influence behavioral intentions and subsequent behaviors.

Based on research presented in the text, the more men were exposed to male-directed magazines, such as Maxim, Details, and Men's Fitness, the more they valued

George is trying to decide which of two used cars to buy.He test drives each, listening to the radio while he does so.While he is test driving the Honda, his favorite song comes on the radio.George tells his friend, "I know the Toyota is a bit better of a deal, but somehow the Honda just feels better to me." If the reason that the Honda feels better is that George liked the song that he heard while driving it, his decision is being influenced by

Persuasion from the perspective of "who says what to whom" is best associated with the

The ________ model of persuasion asserts that attitudes may change because people attend to the merits of an argument, or because they use such cognitive shortcuts as "The faster a person talks, the more she knows about the issue."

How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?

________ theory posits that when people feel their freedom threatened, they will work to restore it by performing the threatened behavior.

If an attitude is cognitively based, it is best to use rational arguments.What types of arguments work best to change an affectively based attitude?

Recent ads on television portray the embarrassment and social anxiety associated with the dreaded toenail fungus.In all probability, the manufacturers are attempting to make a profit by

Your friend wears bell-bottoms constantly, a behavior that offends your sense of style.If you wanted to apply cognitive dissonance theory to get your friend to change her attitude toward bell-bottoms, you should encourage her to give a public speech ________ under conditions of ________ external justification.

The best evidence that advertisements do work to change attitudes and behaviors comes from

According to the authors of your text, why are attitudes important?

Your best friend Nina may or may not visit New York this weekend.According to the theory of planned behavior, what information would be most useful in helping you predict whether Nina will actually travel to New York?