Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Why are millions of dollars a year spent on advertising?

Recall that researchers (Pennebaker & Sanders, 1976) placed one of two signs in the bathrooms on a college campus.One was a strong warning ("Do not write on these walls under any circumstances") and the other was a milder admonition ("Please don't write on these walls").Two weeks later, what were they likely to find in the bathrooms containing the strong warnings?

You strongly suspect that your younger brother is no longer a virgin, so you want to persuade him to use condoms each and every time he has sex.How would you use McGuire's (1964) concept of attitude inoculation and the work on resisting peer pressure to make your younger brother immune to later attempts to persuade him to engage in risky sexual activities?

Social psychologists have found that attitudes do predict behavior, but only under certain specifiable conditions.One key factor is knowing whether the behavior in question is

In "phone wars" with MCI, Sprint, and other carriers, AT&T has switched from heart?warming ads that show family members sharing love and support via phone ("It's the next best thing to being there") to ads that focus on long-distance savings.This is most likely because AT&T advertisers have discovered that

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe ________ are ineffective, but they are actually fairly effective, and most people believe ________ are effective, but they really are not very effective.

Peer pressure is effective because it plays on adolescents'

Flipping through a magazine and looking at the ads, you notice that they tend to emphasize individuality and self-improvement.Based on research on cultural differences in persuasion, where is this magazine likely to be sold?

Based on the effects of attitude forewarning, whose attitude is likely to change the most?

Doty is out weeding her petunias when she sees a garden snake.She feels fear and jumps up and runs back to the house, all the while thinking, "I know that garden snakes are not dangerous." This example illustrates an inconsistency between the ________ component of attitudes and the ________ components.

People are most likely to form behaviorally based attitudes when the initial attitude is ________ and there are no ________ justifications for the behavior.

Attitude inoculation is a way to

Based on research by Briñol and Petty (2003) in which participants were presented strong or weak arguments on an issue while they were either shaking their heads or nodding their heads, which of the following people would be most persuaded by an argument?

All other things being equal, when a communication is more ________, people are more likely to pay attention to it and process it through the central route.

When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

A commercial comes on for an arthritis cream.Lachlan has been having some pain in his knees lately, so he's both motivated and able to attend to the commercial.Therefore, he is more likely to use the ________ route to persuasion.

It can be tricky to use fear-arousing communication properly; a moderate amount can lead people to ________ and too much can lead people to ________.

Why are affectively based attitudes so resistant to logical persuasive attempts to change them? Affectively based attitudes are

Product placement refers to

It is estimated that one-third of the electorate knows almost nothing about specific politicians.Nonetheless, these people hold very strong opinions about them.This pattern of findings suggests that people's attitudes toward politicians may be largely