Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

When Myra looks at the ceiling of the Sistine Chapel for the first time and sees the gorgeous art, she is awestruck, and even moved to tears by the beauty of it.Her affective-based attitude is a result of

Erin just bought Brand X jeans.Purchasing that brand specifically illustrates the ________ component of attitudes.

The Yale Attitude Change approach to persuasion yielded a great deal of information about the attitude change process, but there was one major problem with the approach; it

According to your textbook, one reason why many ads try to play on our emotions is that

Briñol and Petty (2003) conducted a study in which participants were presented strong or weak arguments on an issue while they were either shaking their head or nodding their head.Someone listening to a weak argument would be more persuaded if they were ________.

In most stores, owners provide background music for shoppers.Now, this music may not be to everyone's taste, but from the perspective of social psychologists who study routes to persuasion, it is probably designed to ________, and thus to ________.

Imagine you want to change someone's attitude on what car to purchase.Describe how you would form your arguments if you wanted to use central routes of persuasion.Then describe how you could form your arguments using peripheral routes of persuasion.Which type of persuasion would lead to long-lasting attitude change?

Research by Petty, Cacioppo, and Goldman (1981) found that when students are not involved in an issue, their opinions are influenced more by the ________ than by the ________.

Donald didn't attend carefully to the substance of the persuasive communication, but instead paid attention to some irrelevant cues.He's using the ________ route to persuasion.

For which of the following products would advertisers be most likely to use emotional appeals?

Although controlled laboratory studies have shown that, under highly controlled conditions, subliminal stimuli can affect people's ________, they do not show that such stimuli affect ________.

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe ________ are ineffective, but they are actually fairly effective, and most people believe ________ are effective, but they really are not very effective.

According to the authors, when manufacturers make products that don't appeal to people's emotions and are not perceived as relevant by most consumers (e.g., bad breath, toenail fungus), they are likely to design advertisements that

________ attitudes are based primarily on people's beliefs about properties of attitude objects.

Daryl Bem's self-perception theory suggests that we form attitudes about an object based more on our ________ toward that object than our ________ toward that object.

In a recent study of implicit attitudes by Rudman and her colleagues (2007), people who were overweight ________ but were not overweight ________ tended to have more positive implicit attitudes and negative explicit attitudes about overweight people.

People tend to be less aware of their ________ attitudes, which are more likely to influence behaviors they are not monitoring.

In a recent study of implicit attitudes by Rudman and her colleagues (2007), people who were close to their mothers and whose mothers were ________ tended to have more positive implicit attitudes about overweight people.

Using the "How do I feel about it?" heuristic can be problematic because we can make mistakes about what is causing our feelings.This idea is related to which other ideas in social psychology?

Emerson's boss wants to use cognitive dissonance to sell a new type of emergency cell phone.Emerson is not convinced that the campaign is going to be successful.What should Emerson tell his boss?