Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

The Rolling Stones' "Satisfaction" was playing on the radio when Margaret's fiancé broke off their engagement.Margaret was heartbroken, of course, and can no longer stand the Rolling Stones or their songs, and turns them off every time they come on the radio.Margaret's attitude toward the Rolling Stones and their songs is affectively based in that it was

According to the authors, what originally spurred the development of advertising for cigarettes and other products?

Next week, you're going to give a lecture to the psychology club about the Yale Attitude Change approach to persuasion.What will be your three main topics?

Research by Rudman and her colleagues (2007) suggests that implicit attitudes are rooted in ________ experiences, whereas explicit attitudes are based in ________ experiences.

Jane is asked what kind of computer she prefers.She says, "Well, I always seem to be working on a Mac, so I guess I like them best." In this case, Jane's attitude appears to be

The function of affectively based attitudes is to

Fereng is expected to forego pursuing a career in favor of taking care of a family.In most cultures, if Fereng fits the prescribed gender role, Fereng is most likely

________ refer(s) to words or pictures that are not consciously perceived, but that allegedly influence judgments, attitudes, and behaviors.

Researchers provided participants with audiotapes that contained subliminal messages to improve memory or to raise self-esteem.After participants had listened to the tapes, the researchers assessed their memory or self-esteem.Greenwald and his colleagues found that the subliminal messages

Oliver is participating in a research study of implicit attitudes.He was an overweight child but is a healthy-weight adult.If his results are similar to the participants in the study by Rudman and her colleagues (2007), he will have a ________ implicit attitude about overweight people.

According to the theory of planned behavior, the best predictor of riding a roller coaster would be

According to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central route when you are

"Feel great.Smell great," goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers.Why would this ad be most likely to work?

Tyler nods his head quite often during a speech from a politician.Based on the information from your text about confidence and persuasion, Tyler would be most likely to be most persuaded by

Researchers showed Americans and Koreans advertisements that stressed either independence or interdependence.They found that ________ were persuaded most by ads that stressed ________.

Just after the tragic events of September 11, 2001, President George W.Bush's performance ratings soared from a low of 50 percent to a high of 82 percent, only to fall back to 53 percent a month later.This phenomenon suggests that

The reason that forewarning tends to prevent attitude change is that it

Researchers have conducted nearly 300 split cable market tests to assess the effectiveness of advertisements.They have found that advertising is especially likely to work for

Research by Leventhal and his colleagues (1967) was described in the text.In the experiment, the researchers showed some smokers a graphic film about lung cancer and gave them a pamphlet with instructions on how to quit; other smokers received either the pamphlet alone, or watched the grisly film.After three months, those smokers who received only the pamphlet with instructions were smoking significantly more than those who both saw the film and received the pamphlet.Why?

The makers of different over-the-counter pain relievers will be using product placement to market their products.Which of the following best exemplifies where one would see these persuasive messages?