Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Although cognitive dissonance is a very powerful way to change someone's attitude, it is not implemented on mass scales.Why not?

Advertisers will be most successful in influencing our attitudes and behaviors if they

"I like sex, but not enough to die for it," says a young woman in an ad designed to persuade people to use condoms if they are sexually active.Why might this approach be ineffective? If people are

Which of the following is the most accurate statement about advertising?

Discuss the kinds of effects that subliminal presentation of stimuli have in the laboratory and what the implications are for real-world applications such as subliminal advertising.

The function of cognitively based attitudes is

Chaiken (1987) and other proponents of the heuristic-systematic model of persuasion assert that emotions often signal us as to our true attitudes.By this they mean that

An advertising executive once noted about soft drink advertisements, "The thing about soda commercials is that they actually have nothing to say." By this, he meant that

Imagine that you are trying to persuade an audience to buy your brand of toothbrush.You know that the audience's attitudes about toothbrushes are cognitively based.You should construct an argument that emphasizes the

According to the theory of planned behavior, the best predictor of people's deliberative behavior is

According to the heuristic-systematic model of persuasion, when people use the peripheral route of persuasion, they rely on

Work by Tesser (1993) and others suggests that the genetic "component" of attitudes is due to the fact that genes influence

Social psychologists have long observed that attitudes do not always predict behaviors.When are attitudes most likely to predict spontaneous behaviors?

According to the authors, advertisers who market such products as deodorants, mouthwashes, and room deodorizers succeed because they

Public service ads often try to raise fear in an audience to induce people to change unhealthy behaviors.If fear appeals are used, it is crucial to provide the audience with _______ to increase the likelihood of behavior change.

According to the authors of your text, culture can play a role in both how advertisements are designed and how they perpetuate stereotypes.Explain how culture can play both of these roles in persuasion.

Peer pressure is a form of persuasion which generally utilizes

The three parts that form our evaluations of attitude objects are

________ is to predicting spontaneous behavior as ________ is to predicting deliberative behavior.

Paul has a very positive reaction to the smell of wood smoke.In all likelihood, this is because the smell of a fire reminds him of wonderful winter days he spent as a child in front of the fireplace at his grandparents' cabin in the north woods.This example illustrates ________ as a basis for affectively based attitudes.