Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

"Experts are always right" and "Expensive means quality" are some examples of how ________ can be used in persuasion.

In a 2000 political ad the word "RATS" was flashed on the screen so quickly that it was not perceivable at normal viewing speed.Such fast messages are considered

Around the turn of the century, cigarette advertisers began to appeal to women as a new market for their product.They did this by making the connection between smoking and

Brenna's attitude about shoes would be composed of all of the following components EXCEPT

Recent advertisements for Chrysler automobiles focus on notions like "computer generated" design features, "cab forward design" for better gas mileage, and "steel reinforced" side door construction for safety.This focus on objective attributes of Chrysler cars

Because adolescents in particular are very susceptible to the emotional appeals of their peers, the textbook authors suggest that attitude inoculation attempts should take the form of

Lenoir is taking a test to see if she's prejudiced toward elderly people.Because it's difficult to assess her implicit attitudes, she's most likely

Why would anyone want to use fear in a commercial?

The ________ component of attitudes is to emotional reactions as the ________ component is to knowledge and beliefs.

Attitude inoculation is the process of making people immune to persuasion attempts by

According to the authors, consumers are advised to be less concerned about the presence of subliminal messages in advertising, and to be more concerned that ads

Miguel recaptures the freedom of his youth when he test-drives the new Volkswagen "Bug." He feels twenty-five years younger, and remembers cruising the beaches of California in his old 1970 Bug when he was in college.He decides to purchase that new VW model.Miguel's positive attitude toward the car is primarily driven by

Describe when people are more likely to use the central route to persuasion, and when they are more likely to use the peripheral route.When people are using the central route, what will make an appeal more persuasive? When they are using the peripheral route, what will make an appeal more persuasive?

At the new-car dealership, Josh asks the salesperson a number of questions: "How good is the gas mileage on this model? What does Consumer Reports say about this make and model? Does this car hold its resale value?" The ________ component of Josh's attitude toward the car is most likely to inform his questions.

The ________ route to persuasion is to enduring attitude change as the ________ route to persuasion is to transient change.

Researchers suggest that some attitudes are linked to genetic influences.According to these researchers, how is it possible that we might inherit from our parents a love of something like classical music?

The central route to persuasion is to ________ as the peripheral route is to ________.

Imagine that you are trying to promote a new type of low-fat snack food to a group of people in the grocery store.You know that these people are paying attention and are motivated to process your message.What type of persuasive communication would you deliver?

Which of the following best illustrates an implicit attitude?

Chloe voted for the first time in the 2008 elections.She was very motivated to understand campaign issues and to make an informed choice at the polls.She read the newspapers and watched the television debates between the candidates.Motivated and informed when she watched the presidential debates between John McCain and Barrack Obama, Chloe was most likely to pay attention to