Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

There is evidence that subliminal messages can influence people in ________, but that such messages probably have very little influence in ________.

Communication such as a speech or television advertisement that advocates a particular side of an issue is considered

In a study by Karremans et al.(2006), students were presented subliminal images of "Lipton Ice" as well as strings of letters.Later, when asked to choose a drink, participants who were ________ were likely to choose the "Lipton Ice."

Fear-arousing communications are most likely to result in attitude change when

According to reactance theory, which of the following persuasion attempts will meet with the least resistance when a parent tries to convince his child to keep her room clean?

Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator.Further, some student participants were led to believe that such academic reforms might be carried out in the near future, whereas others were led to believe that such reforms wouldn't occur until long after they had already graduated.Those students who believed that the reforms were a long time in coming were more influenced by communicator prestige than by the quality of the persuasive arguments.These findings support the assertion that ________ route to persuasion.

Kenneth believes that Funny-O's cereal is good because it has no sugar, it contains all of the recommended vitamins and minerals, and it has no artificial flavors.Kenneth's attitude toward Funny-O's is a(n)

Which of the following is the most accurate statement about advertising?

Reza and Eyad are both salesmen.Eyad is more persuasive than Reza.According to research the Yale Attitude Change approach, he's probably ________ than Reza.

What type of attitudes best predict spontaneous behavior?

The concept of subjective norms refers to people's

Research by Leventhal and his colleagues (1967) was described in the text.In the experiment, the researchers showed one group of smokers a film depicting the ravages of lung cancer, gave another group of smokers a pamphlet with instructions on how to quit smoking, and exposed a third group to both the film and the pamphlets.People in the last group reduced their smoking significantly more than people in the other two groups because

"Don't bother me with the so-called facts," asserts your Uncle Joe."If it's good enough for Barack Obama, it's good enough for me." Which of the following statements about your Uncle Joe is most likely true? He will

You are reading a billboard that says, "L&H shoes: comfort and style for your whole family." Where would such an ad be most effective, according to research on cultural differences in persuasion?

In general, what is an attitude? Provide an example of an attitude toward some person or thing, and identify the affective, cognitive, and behavioral components of that attitude.

Raymond's attitude is more likely to be highly accessible if he has ________ the attitude object.

Armando is listening carefully to a persuasive communication and thinking about the arguments.He is using the ________ route to persuasion.

You're convinced that if your self-esteem were only higher, you would achieve more in your work and be happier in your life.Should you purchase an audiotape containing subliminal messages to raise your self-esteem? Why or why not?

Which of the following is most closely related to the notion of behaviorally based attitudes?

In an effort to use fear to persuade people to live a healthier lifestyle, the government of Canada went so far as to mandate that