Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Counterattitudinal advocacy results in attitude change when

In all likelihood, attitudes toward _______ are affectively based, and stem from _______.

Fear-arousing persuasive messages are targeted to the ________ component of attitudes.

Recall that in the 1930s, when anti-Asian prejudice was commonplace in the United States, LaPiere (1934) had no trouble finding pleasant accommodations for himself and his Chinese traveling companions.Surprised, LaPiere later sent letters to the establishments they visited, asking whether Chinese visitors would be welcome.More than 90 percent of those who responded replied that they definitely would not accommodate Chinese.Although LaPiere's study suggests that there is a weak link between attitudes and behavior, his results should be interpreted with caution.Why?

Which of the following statements is true?

Research that employs split cable market tests involves

Researchers have conducted nearly 300 split cable market tests to assess the effectiveness of advertisements.In these tests, cable viewers are randomly assigned to receive advertisements for new or existing products, and

Before Jane schedules an appointment to undergo plastic surgery, she asks herself, "But what will my husband Ted think about me getting a face lift?" This example reflects the power of _______ to influence intentions and behaviors.

According to the tenets of cognitive dissonance theory, people are most likely to change their attitudes when they have ________ justification for an attitude-discrepant behavior.

Briñol and Petty (2003) conducted a study in which participants were presented strong or weak arguments on an issue while they were either shaking or nodding their heads to test the durability of headphones.Why did head movements matter?

When it comes to designing a persuasive message, the authors assert that "It is best to fight fire with fire." By this, they mean that

On the campus of the University of Minnesota, there are signs near large expanses of grass that read, "Lie on me, play on me, but please don't walk on me." These signs are more likely to protect the grass than signs that read "Stay off the grass!" because the Minnesota signs

You work for an advertising agency that has just acquired the account for a new software product.Your goal, of course, is to design a television and print campaign to persuade your audience to hold positive attitudes toward the product-and to purchase the product.What factors would you think about in designing your persuasive ads?

Explicit attitudes are ________, while implicit attitudes are ________.

Complete the analogy about attitudes: implicit: ________ :: explicit: ________.

In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use

Imagine you are trying to convince someone to buy a computer of Brand X using what you know about the association between emotions and persuasion.Describe how you could create an advertisement or a store environment that would persuade individuals to buy your computer.More importantly, explain how your procedures would be persuading individuals at a psychological level.That is, how would individuals be processing your message that would lead to persuasion?

Several programs have been designed to prevent teen smoking in which researchers used role-playing to help inoculate antismoking attitudes.The results of such programs are

Most automobile ads on television convey very little objective information about the models shown; indeed, one automaker launched a series of television ads that contained no words at all.The design of these automobile advertisements is based on the advertisers' premise that cars are

Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?