Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Do fear-arousing messages work? A social psychologist would probably say, "It depends." It depends on what?

Recall that LaPiere (1934) found a discrepancy between proprietors' reported attitudes toward accommodating Chinese and their willingness to provide services to a Chinese couple that accompanied him on his travels.The discrepancy between proprietors' attitudes and actual behaviors might have been reduced had LaPiere written and asked them,

According to the authors, a particularly dangerous effect of advertising is that it

Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?

You have agreed to make a speech in front of the Student Union building to convince students of the necessity of tuition increases.You haven't had a lot of time to rehearse your arguments, and you know if you had another two days you could construct and deliver a more logical, well-reasoned persuasive message.In order to increase the odds that the audience will be persuaded by your less-than-ideal speech, you should ________ to ensure that the audience processes your message ________.

People are more likely to pay attention to characteristics of the communicator, rather than to the contents of the message, when

Despite the results of some controlled laboratory studies of the effects of subliminal information on people's attitudes, because ________, consumers need not fear that advertisements will come to control their behavior.

The authors of your text suggest that when trying to determine our attitude about something, we often rely on the ________ heuristic.

As a persuasive communicator, your goal is to influence the opinions of your audience.You are most likely to benefit from an audience that is slightly distracted when

Across cultures, the kind of stereotype found most consistently in advertising is that

Research by Leventhal and his colleagues (1967) was described in the text.In the experiment, the researchers showed some smokers a graphic film about lung cancer and gave them a pamphlet with instructions on how to quit; other smokers received either the pamphlet alone, or watched the grisly film.After three months, those smokers who received only the pamphlet with instructions were smoking significantly more than those who both saw the film and received the pamphlet.What is the independent variable of this research?

Cognitively based attitude is to ________ as ________ attitude is to emotion.

Lori downloads and listens to MP3s to help her quit smoking.She cannot consciously detect any antismoking messages.Chances are that the messages are

Affectively based attitudes tend to stem from any of the following sources except

Briefly compare the classic Yale Attitude Change approach of Hovland and his colleagues with more contemporary approaches such as Petty and Cacioppo's (1986) elaboration likelihood model.

Aicha's whole family loves the Red Sox.Recently, Aicha has begun rooting for the Yankees.When she's at home, she receives a lot of jokes and disapproval from her family.This reaction to her behavior is a(n)

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that

Complete the following analogy: explicit attitude is to implicit attitude as

Gerald Lambert invented Listerine as a surgical antiseptic for throat infections, but was able to market it to a wider audience by

An attitude is usually considered to be affectively based if it is