Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Sandy is trying to decide which new soft drink to try.She decides to try "Bliss Mist" because it has a prettier bottle and the theme song is running through her head.Sandy is using the ________ heuristic to make her decision.

A public service ad on television shows a young boy resisting the attempts of someone off-camera to persuade him to accept drugs.The boy resists each and every enticement (e.g., "It'll make you fly!" or "Come on, this one's free!").The camera then pans back, and the boy's father hugs him and says, "Good job, son!" This ad illustrates the use of ________ to increase resistance to attitude change.

Your municipality is in need of tax revenues, and a volunteer asks you to sign a petition that supports raising taxes on liquor and cigarettes rather than increasing property taxes to generate revenue.You neither drink nor smoke, and you do not own property.If the volunteer wants to persuade you to sign the petition, she should

Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator.These researchers found that when some students believed that their university was considering such examination, those students used the ________ route to persuasion, and were influenced by the ________.

In the movie E.T., a child uses Reese's Pieces to coax E.T.to come out.This is an example of a type of advertisement called

The family whose house is across the street from yours subscribes to every paper they can have delivered.They are constantly reading and talking about the news.They, like most people, tend to evaluate what they see in the world

The elaboration likelihood model explains under what conditions someone will

Based on research about the effectiveness of argument strength versus prestige of the source, which of the following is true about the importance of argument strength?

Winnie suddenly left the bar when Adam asked for her number.She realizes afterward that she must really have disliked Adam because of the way she behaved.By inferring her attitude from her observation of her behavior, she has a(n) ________ attitude.

In a study by Karremans et al.(2006), students were presented subliminal images of "Lipton Ice" as well as strings of letters.Later, when asked to choose a drink, participants who were thirsty were likely to choose

Research by Leventhal and his colleagues (1967) was described in the text.In the experiment, the researchers showed some smokers a graphic film about lung cancer and gave them a pamphlet with instructions on how to quit; other smokers received either the pamphlet alone, or watched the grisly film.After three months, those smokers who received only the pamphlet with instructions were smoking significantly more than those who both saw the film and received the pamphlet.What is the dependent variable of this research?

Why, according to research by McGuire (1964), does attitude inoculation work to increase resistance to subsequent persuasion attempts? Attitude inoculation

Based on studies of twins, some attitudes are linked to

According to research presented in the chapter, consumers' attitudes toward products such as perfumes and greeting cards are ________ based because they are informed by ________.

According to the brief social history of the cigarette presented in the introduction to Chapter 7 (Attitudes and Attitude Change), the way the industry has increased its business is primarily by

The concept of ________ refers to the ease with which people believe that they can perform a behavior in question.

If you stand in the checkout line of any discount store, you'll see a very odd assortment of items on display: disposable razors, batteries, ballpoint pens, playing cards, trail mix, USB drives, and so on.Retailers call these items "impulse buys," meaning that although people may not come to the store looking for cards, pens, or trail mix, when they see them near the checkout, they'll buy them.An attitude researcher might say that people buy these items because

There have been several famous (or infamous) attempts to manipulate people's attitudes subliminally (for example, Vicary's "Eat Popcorn" demonstration, Wilson Bryan Key's examination of "hidden persuasion" in alcohol ads, and the Bush campaign's "RATS" ad).One should be cautious when hearing that attempts such as these work, because

All of the following are true EXCEPT that people who have been influenced by the

Researchers (Davidson & Jaccard, 1979) studied the relationship between women's attitudes and their use of the birth control pill.The results of this study indicated that general attitudes were _______ of behavior.