Question 1

What is the impact of the emergence of the Internet as a marketing tool?

Accepted Answer

This change is an opportunity for small companies and entrepreneurs,since the startup costs of marketing products and services are greatly reduced compared with traditional marketing methods.Savvy marketers know that the Internet can be used to communicate vast amounts of information about products and product lines to consumers,to actually sell products and services directly to consumers,and to market to global consumers who could not be reached cost-effectively by traditional marketing methods.They have also recognized that the Internet can be used to conduct marketing research studies and collect other useful information about consumers that can be used to develop effective marketing strategies.

Question 2

Which are the groups interested in knowledge about consumer behavior?

Accepted Answer

Three groups-marketing organizations,government and political organizations,and consumers-use knowledge about consumer behavior and consumer behavior research.

Question 3

The MOST important factor driving acceptance of the marketing concept was:

Accepted Answer

A)  enthusiastic academic support. 
B)  improved production equipment. 
C)  intense foreign competition. 
D)  the advent of CAD/CAM systems. 
E)  the elevation of marketers to CEO positions. 
A)  enthusiastic academic support. 
B)  improved production equipment. 
C)  intense foreign competition. 
D)  the advent of CAD/CAM systems. 
E)  the elevation of marketers to CEO positions. C

Question 4

Math modeling and simulation are the primary methods used in the interpretive approach to study consumer behavior.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT true of marketing strategies?

Accepted Answer

A)  Understanding consumers is a critical element in developing successful marketing strategies. 
B)  The essence of a marketing strategy is to understand markets, develop and implement superior strategies to attract and hold them profitably. 
C)  Marketing strategies cannot change what consumers think and feel about themselves. 
D)  Marketing strategies have a powerful force on consumers and society at large. 
E)  Marketing strategies are not unethical or inappropriate activities. 
A)  Understanding consumers is a critical element in developing successful marketing strategies. 
B)  The essence of a marketing strategy is to understand markets, develop and implement superior strategies to attract and hold them profitably. 
C)  Marketing strategies cannot change what consumers think and feel about themselves. 
D)  Marketing strategies have a powerful force on consumers and society at large. 
E)  Marketing strategies are not unethical or inappropriate activities.

Question 6

How does the second group (government and political organizations)impact consumer behavior?

Accepted Answer

The second group include government agen

Question 7

All of the following statements are true EXCEPT:

Accepted Answer

A)  Product life cycles are becoming longer. 
B)  Consumer behavior is constantly changing. 
C)  Needs/wants change at different times for different consumer groups. 
D)  The consumer often does not understand their own behavior completely. 
E)  Constant innovation is necessary to ensure profitability. 
A)  Product life cycles are becoming longer. 
B)  Consumer behavior is constantly changing. 
C)  Needs/wants change at different times for different consumer groups. 
D)  The consumer often does not understand their own behavior completely. 
E)  Constant innovation is necessary to ensure profitability.

Question 8

The _____ approach seeks to develop a deep understanding of consumption and its meanings.

Accepted Answer

The answer of The _____ approach seeks to develop a...

Question 9

In the past,companies conducted research to investigate new product concepts and to try to understand consumers; this research was continuous and aided in identifying the firm's actual customers.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following tools are best used to discover the meanings associated with the purchase/use of products/services?

Accepted Answer

A)  Statistical modeling 
B)  Focus groups 
C)  Observation 
D)  Surveys 
E)  Traffic analysis 
A)  Statistical modeling 
B)  Focus groups 
C)  Observation 
D)  Surveys 
E)  Traffic analysis

Question 11

Which of the following consumer research approaches seeks to develop theories/methods to explain consumer decision making and behavior?

Accepted Answer

A)  The traditional approach 
B)  The statistical modeling approach 
C)  The interpretive approach 
D)  The marketing science approach 
E)  The didactic approach 
A)  The traditional approach 
B)  The statistical modeling approach 
C)  The interpretive approach 
D)  The marketing science approach 
E)  The didactic approach

Question 12

How has the marketing concept influenced companies that are successful today?

Accepted Answer

Today many of the most successful compan

Question 13

Briefly describe the three basic approaches to the study of consumer behavior.Which is best?

Accepted Answer

The oldest,or traditional,approach was d

Question 14

Because _____ are shorter than ever before,many companies have to innovate constantly to create superior value for customers and stay profitable.

Accepted Answer

The answer of Because _____ are shorter than ever before,many...

Question 15

The traditional approach to studying consumer behavior primarily relies upon:

Accepted Answer

A)  statistical modeling. 
B)  focus groups. 
C)  lengthy interviews. 
D)  experiments/surveys. 
E)  observation. 
A)  statistical modeling. 
B)  focus groups. 
C)  lengthy interviews. 
D)  experiments/surveys. 
E)  observation.

Question 16

Much of consumer behavior involves exchanges between buyers (consumers)and sellers (marketers).

Accepted Answer

A) True 
 B)False

Question 17

Predicting consumer choice and behavior is the primary objective of the _____ approach.

Accepted Answer

The answer of Predicting consumer choice and behavior is the...

Question 18

Consumer behavior does not include the things in the environment that influence these thoughts,feelings people experience and the actions they perform in consumption processes.

Accepted Answer

A) True 
 B)False

Question 19

In the past,consumers received most of their information about products and services from traditional print and media advertising.

Accepted Answer

A) True 
 B)False

Question 20

Consumer feelings is the component of consumer behavior that is most difficult to research.

Accepted Answer

A) True 
 B)False

What is the impact of the emergence of the Internet as a marketing tool?

Which are the groups interested in knowledge about consumer behavior?

The MOST important factor driving acceptance of the marketing concept was:

Math modeling and simulation are the primary methods used in the interpretive approach to study consumer behavior.

Which of the following is NOT true of marketing strategies?

How does the second group (government and political organizations)impact consumer behavior?

All of the following statements are true EXCEPT:

The _____ approach seeks to develop a deep understanding of consumption and its meanings.

In the past,companies conducted research to investigate new product concepts and to try to understand consumers; this research was continuous and aided in identifying the firm's actual customers.

Which of the following tools are best used to discover the meanings associated with the purchase/use of products/services?

Which of the following consumer research approaches seeks to develop theories/methods to explain consumer decision making and behavior?

How has the marketing concept influenced companies that are successful today?

Briefly describe the three basic approaches to the study of consumer behavior.Which is best?

Because _____ are shorter than ever before,many companies have to innovate constantly to create superior value for customers and stay profitable.

The traditional approach to studying consumer behavior primarily relies upon:

Much of consumer behavior involves exchanges between buyers (consumers)and sellers (marketers).

Predicting consumer choice and behavior is the primary objective of the _____ approach.

Consumer behavior does not include the things in the environment that influence these thoughts,feelings people experience and the actions they perform in consumption processes.

In the past,consumers received most of their information about products and services from traditional print and media advertising.

Consumer feelings is the component of consumer behavior that is most difficult to research.

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 1: Introduction to Consumer Behavior and Marketing Strategy

What is the impact of the emergence of the Internet as a marketing tool?

Which are the groups interested in knowledge about consumer behavior?

The MOST important factor driving acceptance of the marketing concept was:

Math modeling and simulation are the primary methods used in the interpretive approach to study consumer behavior.

Which of the following is NOT true of marketing strategies?

How does the second group (government and political organizations)impact consumer behavior?

All of the following statements are true EXCEPT:

The _____ approach seeks to develop a deep understanding of consumption and its meanings.

In the past,companies conducted research to investigate new product concepts and to try to understand consumers; this research was continuous and aided in identifying the firm's actual customers.

Which of the following tools are best used to discover the meanings associated with the purchase/use of products/services?

Which of the following consumer research approaches seeks to develop theories/methods to explain consumer decision making and behavior?

How has the marketing concept influenced companies that are successful today?

Briefly describe the three basic approaches to the study of consumer behavior.Which is best?

Because _____ are shorter than ever before,many companies have to innovate constantly to create superior value for customers and stay profitable.

The traditional approach to studying consumer behavior primarily relies upon:

Much of consumer behavior involves exchanges between buyers (consumers)and sellers (marketers).

Predicting consumer choice and behavior is the primary objective of the _____ approach.

Consumer behavior does not include the things in the environment that influence these thoughts,feelings people experience and the actions they perform in consumption processes.

In the past,consumers received most of their information about products and services from traditional print and media advertising.

Consumer feelings is the component of consumer behavior that is most difficult to research.

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters