Question 1

What is the cultural process?

Accepted Answer

Cultural meaning is present in the social and physical environments,in products and services,and in individual consumers.The cultural process describes how cultural meaning is moved about or transferred between these "places" by the actions of organizations (business,government,religion,education)and by individuals in the society.Meanings can be transferred in a consumption-oriented society by two ways.First,marketing strategies are designed to move cultural meanings from the physical and social environments into products and services in an attempt to make them attractive to consumers.Second,consumers actively seek to acquire these cultural meanings in products to establish a desirable personal identity or self-concept.

Question 2

Washing,waxing,detailing one's car is best described as a(n):

Accepted Answer

A)  grooming ritual. 
B)  acquisition ritual. 
C)  exchange ritual. 
D)  product nurturing ritual. 
E)  divestment ritual. 
A)  grooming ritual. 
B)  acquisition ritual. 
C)  exchange ritual. 
D)  product nurturing ritual. 
E)  divestment ritual. D

Question 3

Buying and using products make their cultural meanings tangible and visible,and communicates their meanings to others.

Accepted Answer

A) True 
 B)False  True

Question 4

The use of celebrities as endorsers involves all of the following interpretations EXCEPT:

Accepted Answer

A)  that the celebrity is treated as a cultural object with specific cultural meanings. 
B)  that it is a popular tool for "defining" the cultural meanings of products/brands. 
C)  that it requires a "good match" between the celebrity's image and the desired image of the product/image. 
D)  that the celebrity's cultural meanings are always logically linked to the product. 
E)  that it can damage the firm if the celebrity incurs social disapproval. 
A)  that the celebrity is treated as a cultural object with specific cultural meanings. 
B)  that it is a popular tool for "defining" the cultural meanings of products/brands. 
C)  that it requires a "good match" between the celebrity's image and the desired image of the product/image. 
D)  that the celebrity's cultural meanings are always logically linked to the product. 
E)  that it can damage the firm if the celebrity incurs social disapproval.

Question 5

_____ involves detailed/prolonged observation of consumer's emotional responses,cognitions,and behaviors during their ordinary daily lives.

Accepted Answer

Ethnograph

Question 6

Individualism is a key feature of the American self-concept.

Accepted Answer

A) True 
 B)False

Question 7

35 The cultural meanings of celebrity spokespersons are not related to their credibility and expertise concerning a product.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is likely to be the most powerful source of intrinsic self-relevance for products?

Accepted Answer

A)  Cultural meanings 
B)  Product meanings 
C)  Personal meanings 
D)  Rituals 
E)  Habits 
A)  Cultural meanings 
B)  Product meanings 
C)  Personal meanings 
D)  Rituals 
E)  Habits

Question 9

Nestle modified the taste of its Nescafe coffee and the promotions for it in the adjoining countries of France and Switzerland to accommodate different cultural preferences in each nation.The above situation is an example of:

Accepted Answer

A)  standardizing strategy across cultures. 
B)  changing the culture. 
C)  adapting strategy across culture. 
D)  product variation. 
E)  a strategic alliance. 
A)  standardizing strategy across cultures. 
B)  changing the culture. 
C)  adapting strategy across culture. 
D)  product variation. 
E)  a strategic alliance.

Question 10

What is culture? Discuss in brief the issues that a marketer must keep in mind while analyzing culture.

Accepted Answer

"Culture" is the meaning shared by most

Question 11

In a materialistic society,possessions are all of the following EXCEPT:

Accepted Answer

A)  symbols of success/achievement. 
B)  sources of pleasure. 
C)  sources of happiness. 
D)  representations of indulgence/luxury. 
E)  necessities. 
A)  symbols of success/achievement. 
B)  sources of pleasure. 
C)  sources of happiness. 
D)  representations of indulgence/luxury. 
E)  necessities.

Question 12

The _____ includes the beliefs,attitudes,goals,and values held by most people in a society,as well as the meanings of characteristic behaviors,rules,customs,and norms that most people follow.

Accepted Answer

The answer of The _____ includes the beliefs,attitudes,goals,and values held...

Question 13

Common cross-cultural changes have not created similar marketing opportunities in many societies.

Accepted Answer

A) True 
 B)False

Question 14

Although products can transfer useful meanings to consumers,goods cannot provide all the meanings consumers need to construct healthy self-concepts.

Accepted Answer

A) True 
 B)False

Question 15

How has the advent of globalization complicated the task of developing international marketing strategies? Briefly describe the approaches available to deal with this problem.

Accepted Answer

Culture is a complex entity that is diff

Question 16

Procedures such as content analysis,ethnographic fieldwork,and measures of values can be used to identify important meanings shared by people and show how consumers perceive products to be related to those meanings.

Accepted Answer

A) True 
 B)False

Question 17

The content of culture includes all EXCEPT:

Accepted Answer

A)  the beliefs, attitudes, goals, and values held by most people. 
B)  the individual idiosyncrasies of members of society. 
C)  the meanings of significant aspects of the social and physical environment. 
D)  the meanings of typical physical objects used by a society. 
E)  the meanings of characteristics, behaviors, rules, customs, and norms followed by most people. 
A)  the beliefs, attitudes, goals, and values held by most people. 
B)  the individual idiosyncrasies of members of society. 
C)  the meanings of significant aspects of the social and physical environment. 
D)  the meanings of typical physical objects used by a society. 
E)  the meanings of characteristics, behaviors, rules, customs, and norms followed by most people.

Question 18

All of the following are key features of the American self-concept EXCEPT:

Accepted Answer

A)  individualism. 
B)  interrelatedness. 
C)  independence. 
D)  freedom. 
E)  personal achievement. 
A)  individualism. 
B)  interrelatedness. 
C)  independence. 
D)  freedom. 
E)  personal achievement.

Question 19

With the establishment of the European Union,the cross-cultural differences among member countries are most likely to disappear.

Accepted Answer

A) True 
 B)False

Question 20

All of the following statements about the cultural meanings in products are true EXCEPT:

Accepted Answer

A)  certain brands have meanings concerning the sex and age groups for which they are appropriate. 
B)  buying and using products make their cultural meanings tangible and visible. 
C)  cultural meanings of products are standard across different societies. 
D)  some of the cultural meanings in products are hidden. 
E)  many products contain personal meanings in addition to cultural meanings. 
A)  certain brands have meanings concerning the sex and age groups for which they are appropriate. 
B)  buying and using products make their cultural meanings tangible and visible. 
C)  cultural meanings of products are standard across different societies. 
D)  some of the cultural meanings in products are hidden. 
E)  many products contain personal meanings in addition to cultural meanings.

What is the cultural process?

Washing,waxing,detailing one's car is best described as a(n):

Buying and using products make their cultural meanings tangible and visible,and communicates their meanings to others.

The use of celebrities as endorsers involves all of the following interpretations EXCEPT:

_____ involves detailed/prolonged observation of consumer's emotional responses,cognitions,and behaviors during their ordinary daily lives.

Individualism is a key feature of the American self-concept.

35 The cultural meanings of celebrity spokespersons are not related to their credibility and expertise concerning a product.

Which of the following is likely to be the most powerful source of intrinsic self-relevance for products?

Nestle modified the taste of its Nescafe coffee and the promotions for it in the adjoining countries of France and Switzerland to accommodate different cultural preferences in each nation.The above situation is an example of:

What is culture? Discuss in brief the issues that a marketer must keep in mind while analyzing culture.

In a materialistic society,possessions are all of the following EXCEPT:

The _____ includes the beliefs,attitudes,goals,and values held by most people in a society,as well as the meanings of characteristic behaviors,rules,customs,and norms that most people follow.

Common cross-cultural changes have not created similar marketing opportunities in many societies.

Although products can transfer useful meanings to consumers,goods cannot provide all the meanings consumers need to construct healthy self-concepts.

How has the advent of globalization complicated the task of developing international marketing strategies? Briefly describe the approaches available to deal with this problem.

Procedures such as content analysis,ethnographic fieldwork,and measures of values can be used to identify important meanings shared by people and show how consumers perceive products to be related to those meanings.

The content of culture includes all EXCEPT:

All of the following are key features of the American self-concept EXCEPT:

With the establishment of the European Union,the cross-cultural differences among member countries are most likely to disappear.

All of the following statements about the cultural meanings in products are true EXCEPT:

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 12: Cultural and Cross-Cultural Influences

What is the cultural process?

Washing,waxing,detailing one's car is best described as a(n):

Buying and using products make their cultural meanings tangible and visible,and communicates their meanings to others.

The use of celebrities as endorsers involves all of the following interpretations EXCEPT:

_____ involves detailed/prolonged observation of consumer's emotional responses,cognitions,and behaviors during their ordinary daily lives.

Individualism is a key feature of the American self-concept.

35 The cultural meanings of celebrity spokespersons are not related to their credibility and expertise concerning a product.

Which of the following is likely to be the most powerful source of intrinsic self-relevance for products?

Nestle modified the taste of its Nescafe coffee and the promotions for it in the adjoining countries of France and Switzerland to accommodate different cultural preferences in each nation.The above situation is an example of:

What is culture? Discuss in brief the issues that a marketer must keep in mind while analyzing culture.

In a materialistic society,possessions are all of the following EXCEPT:

The _____ includes the beliefs,attitudes,goals,and values held by most people in a society,as well as the meanings of characteristic behaviors,rules,customs,and norms that most people follow.

Common cross-cultural changes have not created similar marketing opportunities in many societies.

Although products can transfer useful meanings to consumers,goods cannot provide all the meanings consumers need to construct healthy self-concepts.

How has the advent of globalization complicated the task of developing international marketing strategies? Briefly describe the approaches available to deal with this problem.

Procedures such as content analysis,ethnographic fieldwork,and measures of values can be used to identify important meanings shared by people and show how consumers perceive products to be related to those meanings.

The content of culture includes all EXCEPT:

All of the following are key features of the American self-concept EXCEPT:

With the establishment of the European Union,the cross-cultural differences among member countries are most likely to disappear.

All of the following statements about the cultural meanings in products are true EXCEPT:

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters