Question 1

Online Business-to-Consumer (B2C)marketing is MOST similar to traditional marketing in the way that:

Accepted Answer

A)  it allows products to be offered all through the year. 
B)  it is cost efficient. 
C)  it provides a means for developing a one-on-one relationship with the consumer. 
D)  it requires marketers to understand consumers and deliver products and services that consumers need. 
E)  it helps establish consumer databases. 
A)  it allows products to be offered all through the year. 
B)  it is cost efficient. 
C)  it provides a means for developing a one-on-one relationship with the consumer. 
D)  it requires marketers to understand consumers and deliver products and services that consumers need. 
E)  it helps establish consumer databases.

Question 2

_____ involves the thoughts and feelings people experience and the actions they perform in consumption processes.

Accepted Answer

The answer of _____ involves the thoughts and feelings people...

Question 3

The marketing science approach is based on theories and methods from economics and statistics.

Accepted Answer

The answer of The marketing science approach is based on...

Question 4

Which of the following aspects of consumer behavior presents the marketer the MOST difficult continuing challenge?

Accepted Answer

A)  The overt nature of consumer behavior 
B)  The attempt to understand the consumer 
C)  The attempt to understand consumer feelings 
D)  The dynamic nature of consumer behavior 
E)  The environmental aspects 
A)  The overt nature of consumer behavior 
B)  The attempt to understand the consumer 
C)  The attempt to understand consumer feelings 
D)  The dynamic nature of consumer behavior 
E)  The environmental aspects

Question 5

What is the function of a marketing strategy?

Accepted Answer

Marketing strategies involve developing

Question 6

As an approach to study consumer behavior,understanding consumption and its meanings is the primary objective of:

Accepted Answer

A)  cultural anthropology. 
B)  psychology. 
C)  economics. 
D)  statistics. 
E)  sociology. 
A)  cultural anthropology. 
B)  psychology. 
C)  economics. 
D)  statistics. 
E)  sociology.

Question 7

According to the American Marketing Association,consumer behavior is all of the following EXCEPT:

Accepted Answer

A)  it is dynamic. 
B)  it is the product of the interaction of affect, cognition, and behavior. 
C)  it affects, and is affected by, its environment. 
D)  it is focused upon the individual's exchange activities. 
E)  it is focused upon the buying and selling patterns. 
A)  it is dynamic. 
B)  it is the product of the interaction of affect, cognition, and behavior. 
C)  it affects, and is affected by, its environment. 
D)  it is focused upon the individual's exchange activities. 
E)  it is focused upon the buying and selling patterns.

Question 8

The dynamic nature of consumer behavior makes development of marketing strategies an exciting and easy task.

Accepted Answer

A) True 
 B)False

Question 9

The _____ approach seeks to develop theories and methods to explain consumer decision making and behavior.

Accepted Answer

The answer of The _____ approach seeks to develop theories...

Question 10

What are the three major reasons that have resulted in companies making changes to serve customers better?

Accepted Answer

First,the dramatic success of Japanese c

Question 11

The marketing concept is BEST described as:

Accepted Answer

A)  a profitable philosophy adopted for conducting business. 
B)  a legally accepted practice for conducting business. 
C)  a profit maximization practice for conducting business. 
D)  an economic method for conducting business. 
E)  an appropriate philosophy for conducting business. 
A)  a profitable philosophy adopted for conducting business. 
B)  a legally accepted practice for conducting business. 
C)  a profit maximization practice for conducting business. 
D)  an economic method for conducting business. 
E)  an appropriate philosophy for conducting business.

Question 12

The marketing science approach to consumer research is based on theories/methods borrowed from:

Accepted Answer

A)  sociology. 
B)  economics and statistics. 
C)  psychology. 
D)  anthropology. 
E)  traffic analysis. 
A)  sociology. 
B)  economics and statistics. 
C)  psychology. 
D)  anthropology. 
E)  traffic analysis.

Question 13

The marketing science approach is used to predict the impact of marketing strategies on consumer choice and behavior.

Accepted Answer

A) True 
 B)False

Question 14

Though a primary tool of research for retailers,_____ is being used by consumer product companies as well.

Accepted Answer

A)  the traditional approach 
B)  the interpretive approach 
C)  the traffic analysis approach 
D)  the anthropological approach 
E)  the marketing science approach 
A)  the traditional approach 
B)  the interpretive approach 
C)  the traffic analysis approach 
D)  the anthropological approach 
E)  the marketing science approach

Question 15

The third group interested in consumer behavior includes both consumers and organizational buyers who exchange resources for various goods and services.Their interest is in making exchanges that help them achieve their goals and in understanding their own behavior.

Accepted Answer

A) True 
 B)False

Question 16

Government agencies such as the FDA are primarily interested in consumer behavior research in order to influence consumers to behave in certain ways.

Accepted Answer

A) True 
 B)False

Question 17

Historically,the traditional approach to study consumer behavior has had the greatest impact.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following methods is MOST likely to be used by firms in the consumer packaged goods industry?

Accepted Answer

A)  The traditional approach 
B)  The interpretive approach 
C)  The marketing science approach 
D)  The anthropological approach 
E)  The traffic analysis approach 
A)  The traditional approach 
B)  The interpretive approach 
C)  The marketing science approach 
D)  The anthropological approach 
E)  The traffic analysis approach

Question 19

The design,implementation,and control of a plan to influence exchanges to achieve organizational objectives is at the heart of:

Accepted Answer

A)  marketing research. 
B)  consumer research. 
C)  marketing science. 
D)  marketing strategy. 
E)  statistical modeling. 
A)  marketing research. 
B)  consumer research. 
C)  marketing science. 
D)  marketing strategy. 
E)  statistical modeling.

Question 20

Why is the consumer more difficult to understand/predict than anything in the physical universe?

Accepted Answer

The consumer is increasingly complex.Oft

Online Business-to-Consumer (B2C)marketing is MOST similar to traditional marketing in the way that:

_____ involves the thoughts and feelings people experience and the actions they perform in consumption processes.

The marketing science approach is based on theories and methods from economics and statistics.

Which of the following aspects of consumer behavior presents the marketer the MOST difficult continuing challenge?

What is the function of a marketing strategy?

As an approach to study consumer behavior,understanding consumption and its meanings is the primary objective of:

According to the American Marketing Association,consumer behavior is all of the following EXCEPT:

The dynamic nature of consumer behavior makes development of marketing strategies an exciting and easy task.

The _____ approach seeks to develop theories and methods to explain consumer decision making and behavior.

What are the three major reasons that have resulted in companies making changes to serve customers better?

The marketing concept is BEST described as:

The marketing science approach to consumer research is based on theories/methods borrowed from:

The marketing science approach is used to predict the impact of marketing strategies on consumer choice and behavior.

Though a primary tool of research for retailers,_____ is being used by consumer product companies as well.

The third group interested in consumer behavior includes both consumers and organizational buyers who exchange resources for various goods and services.Their interest is in making exchanges that help them achieve their goals and in understanding their own behavior.

Government agencies such as the FDA are primarily interested in consumer behavior research in order to influence consumers to behave in certain ways.

Historically,the traditional approach to study consumer behavior has had the greatest impact.

Which of the following methods is MOST likely to be used by firms in the consumer packaged goods industry?

The design,implementation,and control of a plan to influence exchanges to achieve organizational objectives is at the heart of:

Why is the consumer more difficult to understand/predict than anything in the physical universe?

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 1: Introduction to Consumer Behavior and Marketing Strategy

Online Business-to-Consumer (B2C)marketing is MOST similar to traditional marketing in the way that:

_____ involves the thoughts and feelings people experience and the actions they perform in consumption processes.

The marketing science approach is based on theories and methods from economics and statistics.

Which of the following aspects of consumer behavior presents the marketer the MOST difficult continuing challenge?

What is the function of a marketing strategy?

As an approach to study consumer behavior,understanding consumption and its meanings is the primary objective of:

According to the American Marketing Association,consumer behavior is all of the following EXCEPT:

The dynamic nature of consumer behavior makes development of marketing strategies an exciting and easy task.

The _____ approach seeks to develop theories and methods to explain consumer decision making and behavior.

What are the three major reasons that have resulted in companies making changes to serve customers better?

The marketing concept is BEST described as:

The marketing science approach to consumer research is based on theories/methods borrowed from:

The marketing science approach is used to predict the impact of marketing strategies on consumer choice and behavior.

Though a primary tool of research for retailers,_____ is being used by consumer product companies as well.

The third group interested in consumer behavior includes both consumers and organizational buyers who exchange resources for various goods and services.Their interest is in making exchanges that help them achieve their goals and in understanding their own behavior.

Government agencies such as the FDA are primarily interested in consumer behavior research in order to influence consumers to behave in certain ways.

Historically,the traditional approach to study consumer behavior has had the greatest impact.

Which of the following methods is MOST likely to be used by firms in the consumer packaged goods industry?

The design,implementation,and control of a plan to influence exchanges to achieve organizational objectives is at the heart of:

Why is the consumer more difficult to understand/predict than anything in the physical universe?

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters