Question 1

Shopping at stores or on the Internet,buying products,and using credit cards are all examples of consumer affect.

Accepted Answer

A) True 
 B)False  False

Question 2

Consumer processes not only involve a dynamic and interactive system but also represent a _____ system.

Accepted Answer

reciprocal

Question 3

One implication of viewing consumer processes as a reciprocal system is that consumer analysis can be used to analyze only groups of consumers that make up a target market.

Accepted Answer

A) True 
 B)False  False

Question 4

The development of successful marketing strategies requires research into and analysis of all of the following EXCEPT:

Accepted Answer

A)  consumer affect. 
B)  consumer cognition. 
C)  consumer behavior. 
D)  consumer environments. 
E)  consumer competition. 
A)  consumer affect. 
B)  consumer cognition. 
C)  consumer behavior. 
D)  consumer environments. 
E)  consumer competition.

Question 5

Consumer environment excludes other physical stimuli,such as stores,products,advertisements,and signs,that can change consumers' thoughts,feelings,and actions.

Accepted Answer

A) True 
 B)False

Question 6

Essentially,marketing strategies are introduced into an environment in an attempt to influence consumers.

Accepted Answer

A) True 
 B)False

Question 7

A _____ is a set of stimuli placed in consumers' environments designed to influence their affect,cognition,and behavior.

Accepted Answer

The answer of A _____ is a set of stimuli...

Question 8

Behavior is critical for marketing strategy because only through behavior can sales be made and profits earned.

Accepted Answer

A) True 
 B)False

Question 9

Why is consumer behavior a reciprocal system?

Accepted Answer

Consumer behavior is the result of inter

Question 10

A consumer sees an ad for a new laundry detergent that promises to clean clothes better than Tide.This ad changes what the consumer thinks about the new brand and leads to a purchase of it.In this case,a change in the consumer's _____ led to a change in cognition.

Accepted Answer

The answer of A consumer sees an ad for a...

Question 11

The Wheel of Consumer Analysis can be used to analyze the relationships of a company and its competitors with consumers in specific industries.

Accepted Answer

A) True 
 B)False

Question 12

Liking McDonald's french fries or disliking Bic pens are examples of affective responses.

Accepted Answer

A) True 
 B)False

Question 13

Why is behavior of unique and critical concern to the marketer?

Accepted Answer

Behavior is observable (overt).As the on

Question 14

Successful marketing strategies are based upon an accurate understanding of the _____ of/ for both the companies and the competitors.

Accepted Answer

A)  advertorial campaigns 
B)  consumer-product relationships 
C)  price ranges 
D)  marketing psychology 
E)  financial strength 
A)  advertorial campaigns 
B)  consumer-product relationships 
C)  price ranges 
D)  marketing psychology 
E)  financial strength

Question 15

Which of the following is overt in nature?

Accepted Answer

A)  Behavior 
B)  Cognition 
C)  Affect 
D)  Memory 
E)  Decision-making 
A)  Behavior 
B)  Cognition 
C)  Affect 
D)  Memory 
E)  Decision-making

Question 16

Describe the relationship between the three elements of the Wheel of Consumer Analysis using an example.

Accepted Answer

As the three elements are interconnected

Question 17

In the Wheel of Consumer Behavior,cognition refers to their feelings about stimuli and events,such as whether they like or dislike a product.

Accepted Answer

A) True 
 B)False

Question 18

The first implication of viewing consumer processes as a reciprocal system is that any analysis of consumers must consider all three elements as separate entities with exclusive influences on consumer behavior.

Accepted Answer

A) True 
 B)False

Question 19

The study of cognition includes an analysis of the processes associated with all of the following EXCEPT:

Accepted Answer

A)  stimuli and events. 
B)  predicting competition's prices. 
C)  remembering past events. 
D)  forming evaluations. 
E)  making purchasing decisions and choices. 
A)  stimuli and events. 
B)  predicting competition's prices. 
C)  remembering past events. 
D)  forming evaluations. 
E)  making purchasing decisions and choices.

Question 20

The consumer environment refers to all external forces that exert influence upon what consumer's think,feel,and do.

Accepted Answer

A) True 
 B)False

Shopping at stores or on the Internet,buying products,and using credit cards are all examples of consumer affect.

Consumer processes not only involve a dynamic and interactive system but also represent a _____ system.

One implication of viewing consumer processes as a reciprocal system is that consumer analysis can be used to analyze only groups of consumers that make up a target market.

The development of successful marketing strategies requires research into and analysis of all of the following EXCEPT:

Consumer environment excludes other physical stimuli,such as stores,products,advertisements,and signs,that can change consumers' thoughts,feelings,and actions.

Essentially,marketing strategies are introduced into an environment in an attempt to influence consumers.

A _____ is a set of stimuli placed in consumers' environments designed to influence their affect,cognition,and behavior.

Behavior is critical for marketing strategy because only through behavior can sales be made and profits earned.

Why is consumer behavior a reciprocal system?

A consumer sees an ad for a new laundry detergent that promises to clean clothes better than Tide.This ad changes what the consumer thinks about the new brand and leads to a purchase of it.In this case,a change in the consumer's _____ led to a change in cognition.

The Wheel of Consumer Analysis can be used to analyze the relationships of a company and its competitors with consumers in specific industries.

Liking McDonald's french fries or disliking Bic pens are examples of affective responses.

Why is behavior of unique and critical concern to the marketer?

Successful marketing strategies are based upon an accurate understanding of the _____ of/ for both the companies and the competitors.

Which of the following is overt in nature?

Describe the relationship between the three elements of the Wheel of Consumer Analysis using an example.

In the Wheel of Consumer Behavior,cognition refers to their feelings about stimuli and events,such as whether they like or dislike a product.

The first implication of viewing consumer processes as a reciprocal system is that any analysis of consumers must consider all three elements as separate entities with exclusive influences on consumer behavior.

The study of cognition includes an analysis of the processes associated with all of the following EXCEPT:

The consumer environment refers to all external forces that exert influence upon what consumer's think,feel,and do.

Introduction to Consumer Behavior and Marketing Strategy

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 2: A Framework for Consumer Analysis

Shopping at stores or on the Internet,buying products,and using credit cards are all examples of consumer affect.

Consumer processes not only involve a dynamic and interactive system but also represent a _____ system.

One implication of viewing consumer processes as a reciprocal system is that consumer analysis can be used to analyze only groups of consumers that make up a target market.

The development of successful marketing strategies requires research into and analysis of all of the following EXCEPT:

Consumer environment excludes other physical stimuli,such as stores,products,advertisements,and signs,that can change consumers' thoughts,feelings,and actions.

Essentially,marketing strategies are introduced into an environment in an attempt to influence consumers.

A _____ is a set of stimuli placed in consumers' environments designed to influence their affect,cognition,and behavior.

Behavior is critical for marketing strategy because only through behavior can sales be made and profits earned.

Why is consumer behavior a reciprocal system?

A consumer sees an ad for a new laundry detergent that promises to clean clothes better than Tide.This ad changes what the consumer thinks about the new brand and leads to a purchase of it.In this case,a change in the consumer's _____ led to a change in cognition.

The Wheel of Consumer Analysis can be used to analyze the relationships of a company and its competitors with consumers in specific industries.

Liking McDonald's french fries or disliking Bic pens are examples of affective responses.

Why is behavior of unique and critical concern to the marketer?

Successful marketing strategies are based upon an accurate understanding of the _____ of/ for both the companies and the competitors.

Which of the following is overt in nature?

Describe the relationship between the three elements of the Wheel of Consumer Analysis using an example.

In the Wheel of Consumer Behavior,cognition refers to their feelings about stimuli and events,such as whether they like or dislike a product.

The first implication of viewing consumer processes as a reciprocal system is that any analysis of consumers must consider all three elements as separate entities with exclusive influences on consumer behavior.

The study of cognition includes an analysis of the processes associated with all of the following EXCEPT:

The consumer environment refers to all external forces that exert influence upon what consumer's think,feel,and do.

Introduction to Consumer Behavior and Marketing Strategy

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters