Question 1

Appropriate knowledge schemas and scripts are most likely to be developed and stored in memory for:

Accepted Answer

A)  recurring purchase situations. 
B)  unique purchase situations. 
C)  infrequent purchase situations. 
D)  high-involvement purchase situations. 
E)  new purchase situations. 
A)  recurring purchase situations. 
B)  unique purchase situations. 
C)  infrequent purchase situations. 
D)  high-involvement purchase situations. 
E)  new purchase situations. A

Question 2

The analysis of a situation should begin with:

Accepted Answer

A)  determining the major goals that define the situation for their target customers. 
B)  identifying key aspects of the social and political environment. 
C)  defining the situation for the consumer. 
D)  understanding cognitive, affective, and behavioral responses. 
E)  the development of marketing strategies. 
A)  determining the major goals that define the situation for their target customers. 
B)  identifying key aspects of the social and political environment. 
C)  defining the situation for the consumer. 
D)  understanding cognitive, affective, and behavioral responses. 
E)  the development of marketing strategies. A

Question 3

A customer interacting with a salesclerk is an example of a micro social environment.

Accepted Answer

A) True 
 B)False  True

Question 4

Explain the concept of product contact.

Accepted Answer

Product contact is an important behavior

Question 5

Marketers seek to understand the idiosyncratic perceptions of individual consumers.

Accepted Answer

A) True 
 B)False

Question 6

The micro social environment is characterized by all of the following elements EXCEPT:

Accepted Answer

A)  face-to-face social interactions. 
B)  small groups of people. 
C)  a strong impact on consumer knowledge and feelings. 
D)  a strong impact on consumption behavior. 
E)  interactions among very large groups. 
A)  face-to-face social interactions. 
B)  small groups of people. 
C)  a strong impact on consumer knowledge and feelings. 
D)  a strong impact on consumption behavior. 
E)  interactions among very large groups.

Question 7

Disposition situations are relevant for public policy issues.

Accepted Answer

A) True 
 B)False

Question 8

Marketers are particularly interested in influencing two behaviors in purchasing situations: _____ and the _____.

Accepted Answer

funds acce

Question 9

Product contact is facilitated by:

Accepted Answer

A)  very large store size. 
B)  attracting large groups of shoppers. 
C)  aggressive sales personnel. 
D)  convenient, pleasant store layout. 
E)  too many competing products. 
A)  very large store size. 
B)  attracting large groups of shoppers. 
C)  aggressive sales personnel. 
D)  convenient, pleasant store layout. 
E)  too many competing products.

Question 10

The shopping environment includes _____ factors such as the number of salespeople and checkout personnel in the store.

Accepted Answer

The answer of The shopping environment includes _____ factors such...

Question 11

One of the goals of _____ is to make the shopping environment more fun and exciting so that consumers will spend more time in the store and be more likely to make contact with the merchandise.

Accepted Answer

The answer of One of the goals of _____ is...

Question 12

The label on a product package is an example of a social stimulus in the information acquisition situation.

Accepted Answer

A) True 
 B)False

Question 13

How do the cultural influences of the broader social environment reach the individual consumer? What problems/opportunities are posed for the marketer by this process?

Accepted Answer

The broader culture is interpreted by th

Question 14

Briefly describe the concept of store contact.

Accepted Answer

Store contact is critical for retailing

Question 15

Retailers have introduced scanner equipment at check-outs to facilitate:

Accepted Answer

A)  product contact. 
B)  post-sale service. 
C)  layout convenience. 
D)  product information. 
E)  the final transaction. 
A)  product contact. 
B)  post-sale service. 
C)  layout convenience. 
D)  product information. 
E)  the final transaction.

Question 16

The _____ situation includes the environments where consumers acquire information relevant to a problem-solving goal such as a brand or store choice.

Accepted Answer

informatio

Question 17

To combat consumer hesitancy to shop in cities that are prone to violence,and/or congestion,a marketer could imbibe any of the following EXCEPT:

Accepted Answer

A)  shopping through television. 
B)  shopping through mail. 
C)  shopping through the telephone. 
D)  coupons and rebates. 
E)  shopping through the Internet. 
A)  shopping through television. 
B)  shopping through mail. 
C)  shopping through the telephone. 
D)  coupons and rebates. 
E)  shopping through the Internet.

Question 18

Both the controllable and uncontrollable aspects of the social and physical environments can influence consumers' overt behaviors as well as their affective and cognitive responses.

Accepted Answer

A) True 
 B)False

Question 19

Why must the marketer be concerned with the environment? What relationship exists between marketing strategy and the environment?

Accepted Answer

The environment refers to all the physic

Question 20

Marketers have limited control over aspects of consumers' information environments.

Accepted Answer

A) True 
 B)False

Appropriate knowledge schemas and scripts are most likely to be developed and stored in memory for:

The analysis of a situation should begin with:

A customer interacting with a salesclerk is an example of a micro social environment.

Explain the concept of product contact.

Marketers seek to understand the idiosyncratic perceptions of individual consumers.

The micro social environment is characterized by all of the following elements EXCEPT:

Disposition situations are relevant for public policy issues.

Marketers are particularly interested in influencing two behaviors in purchasing situations: _ and the _.

Product contact is facilitated by:

The shopping environment includes _____ factors such as the number of salespeople and checkout personnel in the store.

One of the goals of _____ is to make the shopping environment more fun and exciting so that consumers will spend more time in the store and be more likely to make contact with the merchandise.

The label on a product package is an example of a social stimulus in the information acquisition situation.

How do the cultural influences of the broader social environment reach the individual consumer? What problems/opportunities are posed for the marketer by this process?

Briefly describe the concept of store contact.

Retailers have introduced scanner equipment at check-outs to facilitate:

The _____ situation includes the environments where consumers acquire information relevant to a problem-solving goal such as a brand or store choice.

To combat consumer hesitancy to shop in cities that are prone to violence,and/or congestion,a marketer could imbibe any of the following EXCEPT:

Both the controllable and uncontrollable aspects of the social and physical environments can influence consumers' overt behaviors as well as their affective and cognitive responses.

Why must the marketer be concerned with the environment? What relationship exists between marketing strategy and the environment?

Marketers have limited control over aspects of consumers' information environments.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 11: Introduction to the Environment

Appropriate knowledge schemas and scripts are most likely to be developed and stored in memory for:

The analysis of a situation should begin with:

A customer interacting with a salesclerk is an example of a micro social environment.

Explain the concept of product contact.

Marketers seek to understand the idiosyncratic perceptions of individual consumers.

The micro social environment is characterized by all of the following elements EXCEPT:

Disposition situations are relevant for public policy issues.

Marketers are particularly interested in influencing two behaviors in purchasing situations: _____ and the _____.

Product contact is facilitated by:

The shopping environment includes _____ factors such as the number of salespeople and checkout personnel in the store.

One of the goals of _____ is to make the shopping environment more fun and exciting so that consumers will spend more time in the store and be more likely to make contact with the merchandise.

The label on a product package is an example of a social stimulus in the information acquisition situation.

How do the cultural influences of the broader social environment reach the individual consumer? What problems/opportunities are posed for the marketer by this process?

Briefly describe the concept of store contact.

Retailers have introduced scanner equipment at check-outs to facilitate:

The _____ situation includes the environments where consumers acquire information relevant to a problem-solving goal such as a brand or store choice.

To combat consumer hesitancy to shop in cities that are prone to violence,and/or congestion,a marketer could imbibe any of the following EXCEPT:

Both the controllable and uncontrollable aspects of the social and physical environments can influence consumers' overt behaviors as well as their affective and cognitive responses.

Why must the marketer be concerned with the environment? What relationship exists between marketing strategy and the environment?

Marketers have limited control over aspects of consumers' information environments.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Marketers are particularly interested in influencing two behaviors in purchasing situations: _ and the _.