Question 1

For marketing exchanges to occur,the price consumers are willing to pay must be lesser than the price at which marketers are willing to sell.

Accepted Answer

A) True 
 B)False  False

Question 2

The cognitive activity costs associated with shopping can be reduced by all of the following methods EXCEPT:

Accepted Answer

A)  by buying the brands one grew up with. 
B)  by routinely buying the same brand. 
C)  by purchasing only on the Internet. 
D)  by following the recommendation of friends/family. 
E)  by buying any brand that is displayed. 
A)  by buying the brands one grew up with. 
B)  by routinely buying the same brand. 
C)  by purchasing only on the Internet. 
D)  by following the recommendation of friends/family. 
E)  by buying any brand that is displayed. C

Question 3

Penetration pricing may include a long-run plan to systematically lower prices after a high-price introduction.

Accepted Answer

A) True 
 B)False  False

Question 4

Value is the direct result of:

Accepted Answer

A)  a cost-benefit evaluation by the consumer. 
B)  a cost-benefit evaluation by the marketer. 
C)  the dollar value of the item. 
D)  the firm's skill in advertising. 
E)  the visibility of the product. 
A)  a cost-benefit evaluation by the consumer. 
B)  a cost-benefit evaluation by the marketer. 
C)  the dollar value of the item. 
D)  the firm's skill in advertising. 
E)  the visibility of the product.

Question 5

Consumers often pay higher dollar prices to save time and effort.

Accepted Answer

A) True 
 B)False

Question 6

Some products are simply purchased by paying whatever is asked for at the point of purchase.These products are called:

Accepted Answer

A)  impulse items. 
B)  fast moving consumer goods. 
C)  industrial goods.. 
D)  farm products. 
E)  necessities. 
A)  impulse items. 
B)  fast moving consumer goods. 
C)  industrial goods.. 
D)  farm products. 
E)  necessities.

Question 7

From a consumer's point of view,price is usually defined as:

Accepted Answer

A)  the dollars and cents required to purchase a product/service. 
B)  revenue. 
C)  what a buyer must give up in order to purchase a product/service. 
D)  profit. 
E)  the most tangible/concrete component of the marketing mix. 
A)  the dollars and cents required to purchase a product/service. 
B)  revenue. 
C)  what a buyer must give up in order to purchase a product/service. 
D)  profit. 
E)  the most tangible/concrete component of the marketing mix.

Question 8

Items being purchased must be perceived to be of greater _____ to the consumer than merely the sum of the costs.

Accepted Answer

The answer of Items being purchased must be perceived to...

Question 9

Most pricing research has focused on:

Accepted Answer

A)  money. 
B)  customer satisfaction. 
C)  market share. 
D)  the source of funds used for purchase. 
E)  information generation. 
A)  money. 
B)  customer satisfaction. 
C)  market share. 
D)  the source of funds used for purchase. 
E)  information generation.

Question 10

Explain two types of price behavior.

Accepted Answer

Two types of behaviors that are particul

Question 11

Briefly explain about time and cognitive activity as conceptual issues in pricing.

Accepted Answer

The time necessary to learn about a prod

Question 12

Online purchases provide smaller product assortments.

Accepted Answer

A) True 
 B)False

Question 13

Many consumers do not see sufficient value to be gained from gathering/storing price information when the real potential savings to be realized are compared against haggling and not being able to buy a product.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements is true with regard to credit cards?

Accepted Answer

A)  Credit cards require more time. 
B)  Credit cards require more cognitive activity. 
C)  Credit cards require more effort. 
D)  Credit cards entail low interest rates. 
E)  Credit cards make a purchase seem less expensive. 
A)  Credit cards require more time. 
B)  Credit cards require more cognitive activity. 
C)  Credit cards require more effort. 
D)  Credit cards entail low interest rates. 
E)  Credit cards make a purchase seem less expensive.

Question 15

Competing on price may be the only alternative for marketers targeting _____ consumers.

Accepted Answer

highly pri

Question 16

Signing a credit slip can be classified under funds access.

Accepted Answer

A) True 
 B)False

Question 17

In theory nonprofit organizations seek surplus funds beyond costs.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements about nonprofit organizations is true?

Accepted Answer

A)  Nonprofit organizations do not seek surplus funds beyond costs. 
B)  Nonprofit organizations do not seek money from consumers. 
C)  The value derived from nonprofit exchanges are often more tangible. 
D)  Non profit organizations do not require/use a marketing strategy. 
E)  Nonprofit organizations follow the strategy of pricing their goods and services high. 
A)  Nonprofit organizations do not seek surplus funds beyond costs. 
B)  Nonprofit organizations do not seek money from consumers. 
C)  The value derived from nonprofit exchanges are often more tangible. 
D)  Non profit organizations do not require/use a marketing strategy. 
E)  Nonprofit organizations follow the strategy of pricing their goods and services high.

Question 19

_____ is the most commonly used pricing objective.

Accepted Answer

Target ret

Question 20

The price a consumer has in mind for making comparisons with the stated price is called the _____.

Accepted Answer

internal r

For marketing exchanges to occur,the price consumers are willing to pay must be lesser than the price at which marketers are willing to sell.

The cognitive activity costs associated with shopping can be reduced by all of the following methods EXCEPT:

Penetration pricing may include a long-run plan to systematically lower prices after a high-price introduction.

Value is the direct result of:

Consumers often pay higher dollar prices to save time and effort.

Some products are simply purchased by paying whatever is asked for at the point of purchase.These products are called:

From a consumer's point of view,price is usually defined as:

Items being purchased must be perceived to be of greater _____ to the consumer than merely the sum of the costs.

Most pricing research has focused on:

Explain two types of price behavior.

Briefly explain about time and cognitive activity as conceptual issues in pricing.

Online purchases provide smaller product assortments.

Many consumers do not see sufficient value to be gained from gathering/storing price information when the real potential savings to be realized are compared against haggling and not being able to buy a product.

Which of the following statements is true with regard to credit cards?

Competing on price may be the only alternative for marketers targeting _____ consumers.

Signing a credit slip can be classified under funds access.

In theory nonprofit organizations seek surplus funds beyond costs.

Which of the following statements about nonprofit organizations is true?

_____ is the most commonly used pricing objective.

The price a consumer has in mind for making comparisons with the stated price is called the _____.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 18: Consumer Behavior and Pricing Strategy

For marketing exchanges to occur,the price consumers are willing to pay must be lesser than the price at which marketers are willing to sell.

The cognitive activity costs associated with shopping can be reduced by all of the following methods EXCEPT:

Penetration pricing may include a long-run plan to systematically lower prices after a high-price introduction.

Value is the direct result of:

Consumers often pay higher dollar prices to save time and effort.

Some products are simply purchased by paying whatever is asked for at the point of purchase.These products are called:

From a consumer's point of view,price is usually defined as:

Items being purchased must be perceived to be of greater _____ to the consumer than merely the sum of the costs.

Most pricing research has focused on:

Explain two types of price behavior.

Briefly explain about time and cognitive activity as conceptual issues in pricing.

Online purchases provide smaller product assortments.

Many consumers do not see sufficient value to be gained from gathering/storing price information when the real potential savings to be realized are compared against haggling and not being able to buy a product.

Which of the following statements is true with regard to credit cards?

Competing on price may be the only alternative for marketers targeting _____ consumers.

Signing a credit slip can be classified under funds access.

In theory nonprofit organizations seek surplus funds beyond costs.

Which of the following statements about nonprofit organizations is true?

_____ is the most commonly used pricing objective.

The price a consumer has in mind for making comparisons with the stated price is called the _____.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters