Question 1

Arousal has been found to enhance the pleasure experienced in both pleasant and unpleasant environments.

Accepted Answer

A) True 
 B)False  False

Question 2

The two basic types of store layouts are _____ and free form.

Accepted Answer

grid

Question 3

Briefly explain the two basic types of store layout discussed in the text.

Accepted Answer

The two basic types of store layout are grid and free form.
Grid layout is common in many grocery stores.In a grid,all counters and fixtures are at right angles to each other and resemble a maze,with merchandise counters acting as barriers to traffic flow.The grid layout in a supermarket forces customers to the sides and back of the store,where items such as produce,meat,and dairy products are located.Because the probability of purchasing other items increases once the consumer is in visual contact with them,the grid layout can be very effective in increasing the number of items purchased.The grid layout is commonly found on the main floors of multilevel department and specialty stores and at mass merchandisers.
In a free-form layout,the merchandise and fixtures are grouped into patterns that allow unstructured flow of customer traffic.Merchandise is divided on the basis of fixtures and signs,and customers can come into visual contact with all departments from any point in the store.A free-form arrangement is often used in specialty stores,boutiques,and apparel stores.

Question 4

Briefly explain the four general approaches to store location discussed in the text.

Accepted Answer

The four general approaches to store loc

Question 5

E-marketers put stores and advertising in consumers' environments to influence their behavior.

Accepted Answer

A) True 
 B)False

Question 6

Which if the following statements is NOT true about the grid layout?

Accepted Answer

A)  It directs flow through the store 
B)  It increases product contact 
C)  It is used to "highlight" high-margin products 
D)  It is favored by department and specialty stores 
E)  It increases customer feedback 
A)  It directs flow through the store 
B)  It increases product contact 
C)  It is used to "highlight" high-margin products 
D)  It is favored by department and specialty stores 
E)  It increases customer feedback

Question 7

The characteristics of other shoppers and salespeople,lighting,noises,smells,temperature,shelf space and displays,signs,colors,and merchandise are in-store stimuli that influence consumers.

Accepted Answer

A) True 
 B)False

Question 8

The three major decision areas,discussed in the text,in designing effective store environments are store location,store layout,and _____.

Accepted Answer

The answer of The three major decision areas,discussed in the...

Question 9

Location allocation models allow the investigation of the effects on profitability of one store in a chain if another store is added in the same trading area.

Accepted Answer

A) True 
 B)False

Question 10

2 When channels facilitate the transfer of ownership of goods to the consumer,it is known as:

Accepted Answer

A)  function utility. 
B)  place utility. 
C)  possession utility. 
D)  form utility. 
E)  time utility. 
A)  function utility. 
B)  place utility. 
C)  possession utility. 
D)  form utility. 
E)  time utility.

Question 11

Grid layout is particularly useful for encouraging relaxed shopping and impulse purchases.

Accepted Answer

A) True 
 B)False

Question 12

Pleasure and arousal are found to influence consumers' stated tendency to spend more money than originally planned.

Accepted Answer

A) True 
 B)False

Question 13

What is store loyalty? What factors contribute to its creation/development?

Accepted Answer

Store loyalty describes the consumer's r

Question 14

A consumer meaning to buy a product about which limited information is available but wanting to examine that product before buying it would MOST likely:

Accepted Answer

A)  shop and purchase electronically. 
B)  shop in stores, then buy online. 
C)  shop online, then buy in stores. 
D)  shop and purchase in stores. 
E)  have a friend buy the product and test it. 
A)  shop and purchase electronically. 
B)  shop in stores, then buy online. 
C)  shop online, then buy in stores. 
D)  shop and purchase in stores. 
E)  have a friend buy the product and test it.

Question 15

Which of the following is most closely related to store patronage intentions?

Accepted Answer

A)  Exploratory approach and avoidance 
B)  Physical approach and avoidance 
C)  Performance approach and avoidance 
D)  Satisfaction approach and avoidance 
E)  Communication approach and avoidance 
A)  Exploratory approach and avoidance 
B)  Physical approach and avoidance 
C)  Performance approach and avoidance 
D)  Satisfaction approach and avoidance 
E)  Communication approach and avoidance

Question 16

When channels convert raw materials into finished goods and services in forms the consumer seeks to purchase,it is known as:

Accepted Answer

A)  time utility. 
B)  form utility. 
C)  place utility. 
D)  possession utility. 
E)  function utility. 
A)  time utility. 
B)  form utility. 
C)  place utility. 
D)  possession utility. 
E)  function utility.

Question 17

Differentiate between store image and store atmosphere.

Accepted Answer

Store image refers to the cognitions,or

Question 18

Developing a consistent store image involves coordinating the various aspects of store image to appeal to specific market segments.

Accepted Answer

A) True 
 B)False

Question 19

The method a consumer uses to shop and purchase from store or nonstore alternatives is known as the _____.

Accepted Answer

consumer p

Question 20

Which of the following nonstore purchase modes is the most appropriate when buying products that need demonstration?

Accepted Answer

A)  Retail stores 
B)  Direct sales 
C)  Television home shopping 
D)  Vending machines 
E)  E-tailing 
A)  Retail stores 
B)  Direct sales 
C)  Television home shopping 
D)  Vending machines 
E)  E-tailing

Arousal has been found to enhance the pleasure experienced in both pleasant and unpleasant environments.

The two basic types of store layouts are _____ and free form.

Briefly explain the two basic types of store layout discussed in the text.

Briefly explain the four general approaches to store location discussed in the text.

E-marketers put stores and advertising in consumers' environments to influence their behavior.

Which if the following statements is NOT true about the grid layout?

The characteristics of other shoppers and salespeople,lighting,noises,smells,temperature,shelf space and displays,signs,colors,and merchandise are in-store stimuli that influence consumers.

The three major decision areas,discussed in the text,in designing effective store environments are store location,store layout,and _____.

Location allocation models allow the investigation of the effects on profitability of one store in a chain if another store is added in the same trading area.

2 When channels facilitate the transfer of ownership of goods to the consumer,it is known as:

Grid layout is particularly useful for encouraging relaxed shopping and impulse purchases.

Pleasure and arousal are found to influence consumers' stated tendency to spend more money than originally planned.

What is store loyalty? What factors contribute to its creation/development?

A consumer meaning to buy a product about which limited information is available but wanting to examine that product before buying it would MOST likely:

Which of the following is most closely related to store patronage intentions?

When channels convert raw materials into finished goods and services in forms the consumer seeks to purchase,it is known as:

Differentiate between store image and store atmosphere.

Developing a consistent store image involves coordinating the various aspects of store image to appeal to specific market segments.

The method a consumer uses to shop and purchase from store or nonstore alternatives is known as the _____.

Which of the following nonstore purchase modes is the most appropriate when buying products that need demonstration?

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Filters

Exam 19: Consumer Behavior, Electronic Commerce, and Channel Strategy

Arousal has been found to enhance the pleasure experienced in both pleasant and unpleasant environments.

The two basic types of store layouts are _____ and free form.

Briefly explain the two basic types of store layout discussed in the text.

Briefly explain the four general approaches to store location discussed in the text.

E-marketers put stores and advertising in consumers' environments to influence their behavior.

Which if the following statements is NOT true about the grid layout?

The characteristics of other shoppers and salespeople,lighting,noises,smells,temperature,shelf space and displays,signs,colors,and merchandise are in-store stimuli that influence consumers.

The three major decision areas,discussed in the text,in designing effective store environments are store location,store layout,and _____.

Location allocation models allow the investigation of the effects on profitability of one store in a chain if another store is added in the same trading area.

2 When channels facilitate the transfer of ownership of goods to the consumer,it is known as:

Grid layout is particularly useful for encouraging relaxed shopping and impulse purchases.

Pleasure and arousal are found to influence consumers' stated tendency to spend more money than originally planned.

What is store loyalty? What factors contribute to its creation/development?

A consumer meaning to buy a product about which limited information is available but wanting to examine that product before buying it would MOST likely:

Which of the following is most closely related to store patronage intentions?

When channels convert raw materials into finished goods and services in forms the consumer seeks to purchase,it is known as:

Differentiate between store image and store atmosphere.

Developing a consistent store image involves coordinating the various aspects of store image to appeal to specific market segments.

The method a consumer uses to shop and purchase from store or nonstore alternatives is known as the _____.

Which of the following nonstore purchase modes is the most appropriate when buying products that need demonstration?

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Filters