Question 1

Interpretation and integration are influenced by _____,meanings,and beliefs in memory.

Accepted Answer

product knowledge

Question 2

Affective responses are least important in the purchase of:

Accepted Answer

A)  pizza. 
B)  computer games. 
C)  sports cars. 
D)  office supplies. 
E)  wine. 
A)  pizza. 
B)  computer games. 
C)  sports cars. 
D)  office supplies. 
E)  wine. D

Question 3

_____ refers to how product knowledge is retrieved from memory for use in interpreting and integrating information.

Accepted Answer

Integration

Question 4

The factors composing the Wheel of Consumer Analysis are characterized by all of the following EXCEPT:

Accepted Answer

A)  they interact with each other. 
B)  they influence one another. 
C)  they exhibit a reciprocal relationship. 
D)  they exhibit a continuous relationship. 
E)  they are capable of functioning in isolation. 
A)  they interact with each other. 
B)  they influence one another. 
C)  they exhibit a reciprocal relationship. 
D)  they exhibit a continuous relationship. 
E)  they are capable of functioning in isolation.

Question 5

Product knowledge is retrieved from memory by this process.

Accepted Answer

A)  Activation 
B)  Comprehension 
C)  Integration 
D)  Interpretation 
E)  Cognition 
A)  Activation 
B)  Comprehension 
C)  Integration 
D)  Interpretation 
E)  Cognition

Question 6

Which of the following statements is true about 'Evaluating'?

Accepted Answer

A)  Determining how to solve a problem or reach a goal. 
B)  Interpreting, the meanings of specific aspects of one's environment. 
C)  Judging whether an aspect of the environment, or one's own behavior, is good or bad, positive or negative, favorable or unfavorable. 
D)  Comparing alternative solutions to a problem in terms of their relevant characteristics and selecting the best alternative. 
E)  	The cognitive activity that occurs during all mental processes performed by cognitive system. 
A)  Determining how to solve a problem or reach a goal. 
B)  Interpreting, the meanings of specific aspects of one's environment. 
C)  Judging whether an aspect of the environment, or one's own behavior, is good or bad, positive or negative, favorable or unfavorable. 
D)  Comparing alternative solutions to a problem in terms of their relevant characteristics and selecting the best alternative. 
E)  	The cognitive activity that occurs during all mental processes performed by cognitive system.

Question 7

The cognitive system performs the higher mental processes of understanding,_____,planning,deciding,and thinking.

Accepted Answer

The answer of The cognitive system performs the higher mental...

Question 8

Which processes are involved in forming brand attitudes and purchase intentions and play a critical role in understanding consumer behavior?

Accepted Answer

A)  Classical conditioning 
B)  Interpretation 
C)  Integration 
D)  Activation 
E)  Evaluation 
A)  Classical conditioning 
B)  Interpretation 
C)  Integration 
D)  Activation 
E)  Evaluation

Question 9

Interpretation processes involve two related cognitive processes: _____ and comprehension.

Accepted Answer

The answer of Interpretation processes involve two related cognitive processes:...

Question 10

The interpretation process begins with:

Accepted Answer

A)  attention. 
B)  knowledge. 
C)  comprehension. 
D)  meanings. 
E)  beliefs. 
A)  attention. 
B)  knowledge. 
C)  comprehension. 
D)  meanings. 
E)  beliefs.

Question 11

Schema being the only type of knowledge structure,can be activated in decision-making situations,and it can influence cognitive processes.

Accepted Answer

A) True 
 B)False

Question 12

Which cognitive activity occurs during all mental processes performed by cognitive system?

Accepted Answer

A)  Understanding 
B)  Planning 
C)  Deciding 
D)  Evaluating 
E)  Thinking 
A)  Understanding 
B)  Planning 
C)  Deciding 
D)  Evaluating 
E)  Thinking

Question 13

All of the following are true of cognitive systems EXCEPT:

Accepted Answer

A)  consumers interpret virtually any aspect of the environment. 
B)  consumers interpret their own behavior and their own affective states. 
C)  consumers' interpretation can include deeper, symbolic meanings of products and behaviors. 
D)  consumers are always engaged in extensive cognitive activity. 
E)  consumers interpret the meanings of their own cognitions or beliefs. 
A)  consumers interpret virtually any aspect of the environment. 
B)  consumers interpret their own behavior and their own affective states. 
C)  consumers' interpretation can include deeper, symbolic meanings of products and behaviors. 
D)  consumers are always engaged in extensive cognitive activity. 
E)  consumers interpret the meanings of their own cognitions or beliefs.

Question 14

Why must the marketer be concerned with both the affective and the cognitive systems? How can metaphors assist in this effort?

Accepted Answer

Both systems are involved in the creatio

Question 15

Consumer behavior situations can be analyzed in terms of four elements: behavior,environment,_____,and the internal factors of affect and cognition.

Accepted Answer

marketing

Question 16

_____ occurs when people interpret information in the environment and create new knowledge or meaning.

Accepted Answer

The answer of _____ occurs when people interpret information in...

Question 17

When activated from memory,procedural knowledge can directly and automatically influence a person's overt behavior.

Accepted Answer

A) True 
 B)False

Question 18

Affect and cognition are different types of psychological responses consumers can have in certain situations.

Accepted Answer

A) True 
 B)False

Question 19

_____ involves extensive cognitive effort and substantial thinking and reasoning processes.

Accepted Answer

A)  Tuning 
B)  Schemas 
C)  Restructuring 
D)  Scripts 
E)  Accretion 
A)  Tuning 
B)  Schemas 
C)  Restructuring 
D)  Scripts 
E)  Accretion

Question 20

Explain cognitive learning.

Accepted Answer

Cognitive learning occurs when people in

Interpretation and integration are influenced by _____,meanings,and beliefs in memory.

Affective responses are least important in the purchase of:

_____ refers to how product knowledge is retrieved from memory for use in interpreting and integrating information.

The factors composing the Wheel of Consumer Analysis are characterized by all of the following EXCEPT:

Product knowledge is retrieved from memory by this process.

Which of the following statements is true about 'Evaluating'?

The cognitive system performs the higher mental processes of understanding,_____,planning,deciding,and thinking.

Which processes are involved in forming brand attitudes and purchase intentions and play a critical role in understanding consumer behavior?

Interpretation processes involve two related cognitive processes: _____ and comprehension.

The interpretation process begins with:

Schema being the only type of knowledge structure,can be activated in decision-making situations,and it can influence cognitive processes.

Which cognitive activity occurs during all mental processes performed by cognitive system?

All of the following are true of cognitive systems EXCEPT:

Why must the marketer be concerned with both the affective and the cognitive systems? How can metaphors assist in this effort?

Consumer behavior situations can be analyzed in terms of four elements: behavior,environment,_____,and the internal factors of affect and cognition.

_____ occurs when people interpret information in the environment and create new knowledge or meaning.

When activated from memory,procedural knowledge can directly and automatically influence a person's overt behavior.

Affect and cognition are different types of psychological responses consumers can have in certain situations.

_____ involves extensive cognitive effort and substantial thinking and reasoning processes.

Explain cognitive learning.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 3: Introduction to Affect and Cognition

Interpretation and integration are influenced by _____,meanings,and beliefs in memory.

Affective responses are least important in the purchase of:

_____ refers to how product knowledge is retrieved from memory for use in interpreting and integrating information.

The factors composing the Wheel of Consumer Analysis are characterized by all of the following EXCEPT:

Product knowledge is retrieved from memory by this process.

Which of the following statements is true about 'Evaluating'?

The cognitive system performs the higher mental processes of understanding,_____,planning,deciding,and thinking.

Which processes are involved in forming brand attitudes and purchase intentions and play a critical role in understanding consumer behavior?

Interpretation processes involve two related cognitive processes: _____ and comprehension.

The interpretation process begins with:

Schema being the only type of knowledge structure,can be activated in decision-making situations,and it can influence cognitive processes.

Which cognitive activity occurs during all mental processes performed by cognitive system?

All of the following are true of cognitive systems EXCEPT:

Why must the marketer be concerned with both the affective and the cognitive systems? How can metaphors assist in this effort?

Consumer behavior situations can be analyzed in terms of four elements: behavior,environment,_____,and the internal factors of affect and cognition.

_____ occurs when people interpret information in the environment and create new knowledge or meaning.

When activated from memory,procedural knowledge can directly and automatically influence a person's overt behavior.

Affect and cognition are different types of psychological responses consumers can have in certain situations.

_____ involves extensive cognitive effort and substantial thinking and reasoning processes.

Explain cognitive learning.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters