Question 1

Live modeling and symbolic modeling can be associated with which of the following?

Accepted Answer

A)  Operant learning 
B)  Pavlovian learning 
C)  Vicarious learning 
D)  Gestalt learning 
E)  Classical learning 
A)  Operant learning 
B)  Pavlovian learning 
C)  Vicarious learning 
D)  Gestalt learning 
E)  Classical learning C

Question 2

_____ is the process of altering the probability of a behavior being emitted by changing the consequences of the behavior.

Accepted Answer

Operant conditioning

Question 3

Because most products are mature and many markets are saturated,operant conditioning is likely to be a useful strategy for low-involvement purchases.

Accepted Answer

A) True 
 B)False  False

Question 4

The fixed ratio schedules produce high rates of behavior that are reasonably resistant to extinction.

Accepted Answer

A) True 
 B)False

Question 5

Explain the marketing implications of classical conditioning.

Accepted Answer

The use of classical conditioning as a m

Question 6

Which of the following reinforcement schedules produce high rates of behavior that are reasonably resistant to extinction?

Accepted Answer

A)  Continuous reinforcement schedules 
B)  Variable-ratio schedules 
C)  Paired reinforcement schedules 
D)  Statistical reinforcement schedules 
E)  Continual reinforcement schedules 
A)  Continuous reinforcement schedules 
B)  Variable-ratio schedules 
C)  Paired reinforcement schedules 
D)  Statistical reinforcement schedules 
E)  Continual reinforcement schedules

Question 7

Affective responses often follow the principles of _____ conditioning.

Accepted Answer

The answer of Affective responses often follow the principles of...

Question 8

Which of the following can be used to acquire new response patterns that previously were not in the consumer's behavioral repertoire?

Accepted Answer

A)  Response facilitation 
B)  Discriminative stimuli 
C)  Shaping 
D)  Modeling 
E)  Reinforcement scheduling 
A)  Response facilitation 
B)  Discriminative stimuli 
C)  Shaping 
D)  Modeling 
E)  Reinforcement scheduling

Question 9

Which of the following can influence an individual to work to obtain,to avoid,or to be indifferent to a wide variety of products and services?

Accepted Answer

A)  Operant conditioning 
B)  Paired conditioning 
C)  Vicarious conditioning 
D)  Gestalt conditioning 
E)  Classical conditioning 
A)  Operant conditioning 
B)  Paired conditioning 
C)  Vicarious conditioning 
D)  Gestalt conditioning 
E)  Classical conditioning

Question 10

Under _____,a reward may increase the probability of the behavior being repeated.

Accepted Answer

A)  positive reinforcement 
B)  stimulus pairing 
C)  negative reinforcement 
D)  repetitive influence 
E)  behavioral extinction 
A)  positive reinforcement 
B)  stimulus pairing 
C)  negative reinforcement 
D)  repetitive influence 
E)  behavioral extinction

Question 11

Characteristics of modeled consequences increases the likelihood that vicarious learning will occur.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following allows operant conditioners to account for the effects or antecedents to behavior on changing behavior?

Accepted Answer

A)  Discriminative stimuli 
B)  Determining stimuli 
C)  Vicarious stimuli 
D)  Discrepent stimuli 
E)  Distinctive stimuli 
A)  Discriminative stimuli 
B)  Determining stimuli 
C)  Vicarious stimuli 
D)  Discrepent stimuli 
E)  Distinctive stimuli

Question 13

Briefly describe vicarious learning and its usefulness in forming marketing strategies.

Accepted Answer

Vicarious learning refers to processes b

Question 14

The _____ method of operant conditioning presents aversive consequences.

Accepted Answer

The answer of The _____ method of operant conditioning presents...

Question 15

Sweepstakes,contests,and door prizes are examples of variable ratio schedules.

Accepted Answer

A) True 
 B)False

Question 16

The process by which a response that results in neutral consequences diminishes in frequency over time is called:

Accepted Answer

A)  reinforcement. 
B)  stimulus pairing. 
C)  extinction. 
D)  aversion. 
E)  de-scheduling. 
A)  reinforcement. 
B)  stimulus pairing. 
C)  extinction. 
D)  aversion. 
E)  de-scheduling.

Question 17

Which of the following is commonly used by advertisements and commercials to influence customer behavior?

Accepted Answer

A)  Vicarious learning 
B)  Cognitive training 
C)  Classical conditioning 
D)  Survey dips 
E)  Response facilitation 
A)  Vicarious learning 
B)  Cognitive training 
C)  Classical conditioning 
D)  Survey dips 
E)  Response facilitation

Question 18

Modeling tends to be more effective when:

Accepted Answer

A)  the sequence of the modeled behavior is detailed carefully and vividly. 
B)  the modeled behavior is juvenile. 
C)  the modeled behavior is overly complex/complicated. 
D)  the model has no apprehensions. 
E)  the model is a common face. 
A)  the sequence of the modeled behavior is detailed carefully and vividly. 
B)  the modeled behavior is juvenile. 
C)  the modeled behavior is overly complex/complicated. 
D)  the model has no apprehensions. 
E)  the model is a common face.

Question 19

When the reward increases the probability of the behavior being repeated,it is called _____ reinforcement.

Accepted Answer

The answer of When the reward increases the probability of...

Question 20

$1 coupon for Nuttela bread spread would likely increase the probability of purchase of the bread spread and lead to future purchases of this product than would a 50-cent coupon.This is an example of which of the following types of reinforcement?

Accepted Answer

A)  Continual reinforcement 
B)  Statistical reinforcement 
C)  Positive reinforcement 
D)  Negative reinforcement 
E)  Paired reinforcement 
A)  Continual reinforcement 
B)  Statistical reinforcement 
C)  Positive reinforcement 
D)  Negative reinforcement 
E)  Paired reinforcement

Live modeling and symbolic modeling can be associated with which of the following?

_____ is the process of altering the probability of a behavior being emitted by changing the consequences of the behavior.

Because most products are mature and many markets are saturated,operant conditioning is likely to be a useful strategy for low-involvement purchases.

The fixed ratio schedules produce high rates of behavior that are reasonably resistant to extinction.

Explain the marketing implications of classical conditioning.

Which of the following reinforcement schedules produce high rates of behavior that are reasonably resistant to extinction?

Affective responses often follow the principles of _____ conditioning.

Which of the following can be used to acquire new response patterns that previously were not in the consumer's behavioral repertoire?

Which of the following can influence an individual to work to obtain,to avoid,or to be indifferent to a wide variety of products and services?

Under _____,a reward may increase the probability of the behavior being repeated.

Characteristics of modeled consequences increases the likelihood that vicarious learning will occur.

Which of the following allows operant conditioners to account for the effects or antecedents to behavior on changing behavior?

Briefly describe vicarious learning and its usefulness in forming marketing strategies.

The _____ method of operant conditioning presents aversive consequences.

Sweepstakes,contests,and door prizes are examples of variable ratio schedules.

The process by which a response that results in neutral consequences diminishes in frequency over time is called:

Which of the following is commonly used by advertisements and commercials to influence customer behavior?

Modeling tends to be more effective when:

When the reward increases the probability of the behavior being repeated,it is called _____ reinforcement.

$1 coupon for Nuttela bread spread would likely increase the probability of purchase of the bread spread and lead to future purchases of this product than would a 50-cent coupon.This is an example of which of the following types of reinforcement?

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 9: Conditioning and Learning Processes

Live modeling and symbolic modeling can be associated with which of the following?

_____ is the process of altering the probability of a behavior being emitted by changing the consequences of the behavior.

Because most products are mature and many markets are saturated,operant conditioning is likely to be a useful strategy for low-involvement purchases.

The fixed ratio schedules produce high rates of behavior that are reasonably resistant to extinction.

Explain the marketing implications of classical conditioning.

Which of the following reinforcement schedules produce high rates of behavior that are reasonably resistant to extinction?

Affective responses often follow the principles of _____ conditioning.

Which of the following can be used to acquire new response patterns that previously were not in the consumer's behavioral repertoire?

Which of the following can influence an individual to work to obtain,to avoid,or to be indifferent to a wide variety of products and services?

Under _____,a reward may increase the probability of the behavior being repeated.

Characteristics of modeled consequences increases the likelihood that vicarious learning will occur.

Which of the following allows operant conditioners to account for the effects or antecedents to behavior on changing behavior?

Briefly describe vicarious learning and its usefulness in forming marketing strategies.

The _____ method of operant conditioning presents aversive consequences.

Sweepstakes,contests,and door prizes are examples of variable ratio schedules.

The process by which a response that results in neutral consequences diminishes in frequency over time is called:

Which of the following is commonly used by advertisements and commercials to influence customer behavior?

Modeling tends to be more effective when:

When the reward increases the probability of the behavior being repeated,it is called _____ reinforcement.

$1 coupon for Nuttela bread spread would likely increase the probability of purchase of the bread spread and lead to future purchases of this product than would a 50-cent coupon.This is an example of which of the following types of reinforcement?

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters