Question 1

From a public policy standpoint,information search is encouraged to develop more knowledgeable consumers.

Accepted Answer

A) True 
 B)False  True

Question 2

A final set of behaviors that marketers attempt to increase involves communication.Explain.

Accepted Answer

Marketers want consumers to communicate with two basic audiences: They want consumers to (1)provide the company with marketing information and (2)tell other potential consumers about the product and encourage them to purchase it.
From consumers to marketers: Marketers typically want at least three types of information from consumers.First,they want information about the consumer to investigate the quality of their marketing strategy and the success of market segmentation.A second type of information sought from consumers is the names of other potential buyers of the product segmentation.Finally,marketers seek consumer information about defective products.
From consumers to consumers: Marketers also want consumers to tell their friends and others about the product.A product that is effective and performs well may encourage this behavior.

Question 3

The linkages between overt behavior and affect and cognition are well developed at a theoretical level.

Accepted Answer

A) True 
 B)False  False

Question 4

Why must the marketer be concerned with overt consumer behavior?

Accepted Answer

Overt behavior provides the only observa

Question 5

Push strategies are most directly focused upon:

Accepted Answer

A)  consumers. 
B)  competitors. 
C)  retailers. 
D)  manufacturers. 
E)  advertising agencies. 
A)  consumers. 
B)  competitors. 
C)  retailers. 
D)  manufacturers. 
E)  advertising agencies.

Question 6

Overt consumer behavior refers to the _____ and _____ responses or actions of consumers.

Accepted Answer

observable

Question 7

A _____ involves the exchange of consumers' funds for products and services.

Accepted Answer

The answer of A _____ involves the exchange of consumers'...

Question 8

Marketers desire to encourage consumers to communicate all of the following EXCEPT:

Accepted Answer

A)  information about themselves and their shopping/purchase habits. 
B)  the names of potential customers. 
C)  suggestions about changes in advertisements. 
D)  suggestions for new/improved products. 
E)  information about defective products. 
A)  information about themselves and their shopping/purchase habits. 
B)  the names of potential customers. 
C)  suggestions about changes in advertisements. 
D)  suggestions for new/improved products. 
E)  information about defective products.

Question 9

Why is the transaction the most critical component of the marketing process?

Accepted Answer

The transaction represents the successfu

Question 10

Briefly explain the theory/role of fear appeals.

Accepted Answer

Numerous marketing strategies are direct

Question 11

Briefly explain the factors that impact the extent of consumer search behavior.What role does advertising play in this process?

Accepted Answer

As a rational decision-maker,the consume

Question 12

The probability of completing an exchange may be increased by all of the following methods EXCEPT:

Accepted Answer

A)  accepting only cash payments. 
B)  offering store credit cards/plans. 
C)  locating ATMs near/in stores. 
D)  offering deferred payment plans. 
E)  accepting a variety of bank credit cards. 
A)  accepting only cash payments. 
B)  offering store credit cards/plans. 
C)  locating ATMs near/in stores. 
D)  offering deferred payment plans. 
E)  accepting a variety of bank credit cards.

Question 13

While completing an initial transaction,marketers often employ _____ to produce additional transactions.

Accepted Answer

A)  advertising 
B)  pressure 
C)  prompts 
D)  fear appeals 
E)  bribes 
A)  advertising 
B)  pressure 
C)  prompts 
D)  fear appeals 
E)  bribes

Question 14

High-involvement purchases typically involve less overt behavior.

Accepted Answer

A) True 
 B)False

Question 15

For low-price,low-involvement products,consumers often try them first and then decide whether they like them and will buy them again.

Accepted Answer

A) True 
 B)False

Question 16

Selective demand refers to:

Accepted Answer

A)  the consumer's choice of distribution outlets. 
B)  the consumer's purchase of a particular manufacturer's brands/models. 
C)  the existence of a highly versatile marketplace. 
D)  the fact that consumers engage in conscious choice behavior. 
E)  the fact that a marketer manipulates the consumer. 
A)  the consumer's choice of distribution outlets. 
B)  the consumer's purchase of a particular manufacturer's brands/models. 
C)  the existence of a highly versatile marketplace. 
D)  the fact that consumers engage in conscious choice behavior. 
E)  the fact that a marketer manipulates the consumer.

Question 17

The best form of promotion for a newly opened recreational/ entertainment center is through:

Accepted Answer

A)  favorable customer word-of-mouth. 
B)  television advertising. 
C)  local newspaper advertising. 
D)  favorable ratings in consumer reports. 
E)  direct mail with coupons/rebate offers. 
A)  favorable customer word-of-mouth. 
B)  television advertising. 
C)  local newspaper advertising. 
D)  favorable ratings in consumer reports. 
E)  direct mail with coupons/rebate offers.

Question 18

Trade discounts and incentives are examples of push strategies.

Accepted Answer

A) True 
 B)False

Question 19

Consumer search activity is influenced by the self-confidence of the consumer.

Accepted Answer

A) True 
 B)False

Question 20

Locating an outlet can be categorized under the prepurchase stage of a behavior sequence model for purchase of consumer goods.

Accepted Answer

A) True 
 B)False

From a public policy standpoint,information search is encouraged to develop more knowledgeable consumers.

A final set of behaviors that marketers attempt to increase involves communication.Explain.

The linkages between overt behavior and affect and cognition are well developed at a theoretical level.

Why must the marketer be concerned with overt consumer behavior?

Push strategies are most directly focused upon:

Overt consumer behavior refers to the _ and _ responses or actions of consumers.

A _____ involves the exchange of consumers' funds for products and services.

Marketers desire to encourage consumers to communicate all of the following EXCEPT:

Why is the transaction the most critical component of the marketing process?

Briefly explain the theory/role of fear appeals.

Briefly explain the factors that impact the extent of consumer search behavior.What role does advertising play in this process?

The probability of completing an exchange may be increased by all of the following methods EXCEPT:

While completing an initial transaction,marketers often employ _____ to produce additional transactions.

High-involvement purchases typically involve less overt behavior.

For low-price,low-involvement products,consumers often try them first and then decide whether they like them and will buy them again.

Selective demand refers to:

The best form of promotion for a newly opened recreational/ entertainment center is through:

Trade discounts and incentives are examples of push strategies.

Consumer search activity is influenced by the self-confidence of the consumer.

Locating an outlet can be categorized under the prepurchase stage of a behavior sequence model for purchase of consumer goods.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 8: Introduction to Behavior

From a public policy standpoint,information search is encouraged to develop more knowledgeable consumers.

A final set of behaviors that marketers attempt to increase involves communication.Explain.

The linkages between overt behavior and affect and cognition are well developed at a theoretical level.

Why must the marketer be concerned with overt consumer behavior?

Push strategies are most directly focused upon:

Overt consumer behavior refers to the _____ and _____ responses or actions of consumers.

A _____ involves the exchange of consumers' funds for products and services.

Marketers desire to encourage consumers to communicate all of the following EXCEPT:

Why is the transaction the most critical component of the marketing process?

Briefly explain the theory/role of fear appeals.

Briefly explain the factors that impact the extent of consumer search behavior.What role does advertising play in this process?

The probability of completing an exchange may be increased by all of the following methods EXCEPT:

While completing an initial transaction,marketers often employ _____ to produce additional transactions.

High-involvement purchases typically involve less overt behavior.

For low-price,low-involvement products,consumers often try them first and then decide whether they like them and will buy them again.

Selective demand refers to:

The best form of promotion for a newly opened recreational/ entertainment center is through:

Trade discounts and incentives are examples of push strategies.

Consumer search activity is influenced by the self-confidence of the consumer.

Locating an outlet can be categorized under the prepurchase stage of a behavior sequence model for purchase of consumer goods.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Overt consumer behavior refers to the _ and _ responses or actions of consumers.