Question 1

Salient beliefs do not change over time.

Accepted Answer

A) True 
 B)False  False

Question 2

Attitude concepts should be measured:

Accepted Answer

A)  at the lowest level of specificity to mirror the mass audience. 
B)  at the level of specificity most appropriate to the problem. 
C)  at the highest level of specificity possible. 
D)  only at the brand level. 
E)  at the least predictable level of specificity. 
A)  at the lowest level of specificity to mirror the mass audience. 
B)  at the level of specificity most appropriate to the problem. 
C)  at the highest level of specificity possible. 
D)  only at the brand level. 
E)  at the least predictable level of specificity. B

Question 3

The degree of favorable perception of a particular attribute by a customer is known as:

Accepted Answer

A)  probable association. 
B)  perceived association. 
C)  accessible beliefs. 
D)  belief evaluation. 
E)  association bonding. 
A)  probable association. 
B)  perceived association. 
C)  accessible beliefs. 
D)  belief evaluation. 
E)  association bonding. D

Question 4

Briefly describe the Fishbein multiattribute attitude model.

Accepted Answer

The key proposition in Fishbein's theory

Question 5

The Fishbein multiattribute attitude model claims that consumers add up the products of belief strength and evaluation when forming attitudes toward objects.

Accepted Answer

A) True 
 B)False

Question 6

Consumers' evaluations of salient attributes are not necessarily fixed over time but are
constant across different situations.

Accepted Answer

A) True 
 B)False

Question 7

What are the four attitude-change strategies?

Accepted Answer

The four attitude-change strategies are

Question 8

_____ is the perceived probability of association between an object and its relevant attributes.

Accepted Answer

The answer of _____ is the perceived probability of association...

Question 9

_____ are created through a choice/decision process in which beliefs about two types of consequences are considered and integrated to evaluate alternative behaviors and select among them.

Accepted Answer

Behavioral

Question 10

The accessibility of an attitude is affected by an absence of cues.

Accepted Answer

A) True 
 B)False

Question 11

What is an attitude? Why are marketers interested in attitudes?

Accepted Answer

Attitudes are a person's overall evaluat

Question 12

Belief strength may be increased by offering free product samples.

Accepted Answer

A) True 
 B)False

Question 13

Having a generally favorable attitude toward a product means the consumer will perform every possible favorable behavior regarding that product.

Accepted Answer

A) True 
 B)False

Question 14

A company can _____ brand equity by purchasing brands that already have equity.

Accepted Answer

The answer of A company can _____ brand equity by...

Question 15

Which of the following represents the lowest level of specificity?

Accepted Answer

A)  Product form 
B)  Brand 
C)  Model 
D)  Product class 
E)  Brand/model general situation 
A)  Product form 
B)  Brand 
C)  Model 
D)  Product class 
E)  Brand/model general situation

Question 16

Multiattribute model often reveals differences in salient attributes across market segments.

Accepted Answer

A) True 
 B)False

Question 17

_____ concerns the value of the brand to the marketer and to the consumer.

Accepted Answer

The answer of _____ concerns the value of the brand...

Question 18

A new means-end chain must be constructed in order to change the evaluative aspect of an existing strongly held belief.

Accepted Answer

A) True 
 B)False

Question 19

The best indicator of immediate consumer behavior is:

Accepted Answer

A)  purchase intention. 
B)  overall attitude. 
C)  salient attitude. 
D)  motive content. 
E)  consumer attitude towards engaging in that behavior. 
A)  purchase intention. 
B)  overall attitude. 
C)  salient attitude. 
D)  motive content. 
E)  consumer attitude towards engaging in that behavior.

Question 20

Companies can _____ brand equity by extending a positive brand name to other products.

Accepted Answer

The answer of Companies can _____ brand equity by extending...

Salient beliefs do not change over time.

Attitude concepts should be measured:

The degree of favorable perception of a particular attribute by a customer is known as:

Briefly describe the Fishbein multiattribute attitude model.

The Fishbein multiattribute attitude model claims that consumers add up the products of belief strength and evaluation when forming attitudes toward objects.

Consumers' evaluations of salient attributes are not necessarily fixed over time but are constant across different situations.

What are the four attitude-change strategies?

_____ is the perceived probability of association between an object and its relevant attributes.

_____ are created through a choice/decision process in which beliefs about two types of consequences are considered and integrated to evaluate alternative behaviors and select among them.

The accessibility of an attitude is affected by an absence of cues.

What is an attitude? Why are marketers interested in attitudes?

Belief strength may be increased by offering free product samples.

Having a generally favorable attitude toward a product means the consumer will perform every possible favorable behavior regarding that product.

A company can _____ brand equity by purchasing brands that already have equity.

Which of the following represents the lowest level of specificity?

Multiattribute model often reveals differences in salient attributes across market segments.

_____ concerns the value of the brand to the marketer and to the consumer.

A new means-end chain must be constructed in order to change the evaluative aspect of an existing strongly held belief.

The best indicator of immediate consumer behavior is:

Companies can _____ brand equity by extending a positive brand name to other products.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 6: Attitudes and Intentions

Salient beliefs do not change over time.

Attitude concepts should be measured:

The degree of favorable perception of a particular attribute by a customer is known as:

Briefly describe the Fishbein multiattribute attitude model.

The Fishbein multiattribute attitude model claims that consumers add up the products of belief strength and evaluation when forming attitudes toward objects.

Consumers' evaluations of salient attributes are not necessarily fixed over time but are constant across different situations.

What are the four attitude-change strategies?

_____ is the perceived probability of association between an object and its relevant attributes.

_____ are created through a choice/decision process in which beliefs about two types of consequences are considered and integrated to evaluate alternative behaviors and select among them.

The accessibility of an attitude is affected by an absence of cues.

What is an attitude? Why are marketers interested in attitudes?

Belief strength may be increased by offering free product samples.

Having a generally favorable attitude toward a product means the consumer will perform every possible favorable behavior regarding that product.

A company can _____ brand equity by purchasing brands that already have equity.

Which of the following represents the lowest level of specificity?

Multiattribute model often reveals differences in salient attributes across market segments.

_____ concerns the value of the brand to the marketer and to the consumer.

A new means-end chain must be constructed in order to change the evaluative aspect of an existing strongly held belief.

The best indicator of immediate consumer behavior is:

Companies can _____ brand equity by extending a positive brand name to other products.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters