Question 1

The type of material used in making a suit is an example of a(n):

Accepted Answer

A)  content class. 
B)  model class. 
C)  intangible attribute. 
D)  concrete attribute. 
E)  abstract attribute. 
A)  content class. 
B)  model class. 
C)  intangible attribute. 
D)  concrete attribute. 
E)  abstract attribute. D

Question 2

Product forms may be grouped together to create a:

Accepted Answer

A)  aggregate model. 
B)  product feature. 
C)  product class. 
D)  brand pool. 
E)  feature pool. 
A)  aggregate model. 
B)  product feature. 
C)  product class. 
D)  brand pool. 
E)  feature pool. C

Question 3

Which of the following statements about values is true?

Accepted Answer

A)  Terminal values are preferred modes of conduct. 
B)  Instrumental values are broad psychological states. 
C)  Core values have a major influence on cognitive processes and choice behaviors. 
D)  Values are examined frequently and often in connection with one another. 
E)  Security is an instrumental value. 
A)  Terminal values are preferred modes of conduct. 
B)  Instrumental values are broad psychological states. 
C)  Core values have a major influence on cognitive processes and choice behaviors. 
D)  Values are examined frequently and often in connection with one another. 
E)  Security is an instrumental value. C

Question 4

According to the _____,consumers think about product attributes subjectively in terms of personal consequences.

Accepted Answer

The answer of According to the _____,consumers think about product...

Question 5

The use of metaphors is central to the:

Accepted Answer

A)  focus group technique. 
B)  ZMET interview. 
C)  means-end chain. 
D)  laddering interview. 
E)  product-attribute matrix. 
A)  focus group technique. 
B)  ZMET interview. 
C)  means-end chain. 
D)  laddering interview. 
E)  product-attribute matrix.

Question 6

The key elements of a self-schema revolve around attributes.

Accepted Answer

A) True 
 B)False

Question 7

The _____ is the broadest and most inclusive level of product knowledge.

Accepted Answer

The answer of The _____ is the broadest and most...

Question 8

Briefly list the steps involved in the ZMET (Zaltman Metaphor Elicitation Technique)interview.

Accepted Answer

The pre-interview instruction: Several d

Question 9

Measuring means-end chains is best accomplished with _____.

Accepted Answer

one-on-one

Question 10

The desirable consequences consumers seek when buying/using products/brands are described as:

Accepted Answer

A)  outcomes. 
B)  benefits. 
C)  risks. 
D)  attributes. 
E)  features. 
A)  outcomes. 
B)  benefits. 
C)  risks. 
D)  attributes. 
E)  features.

Question 11

A specific example of a brand which exhibits one or more unique feature or attribute is called a:

Accepted Answer

A)  model. 
B)  product class. 
C)  product feature. 
D)  product form. 
E)  brand. 
A)  model. 
B)  product class. 
C)  product feature. 
D)  product form. 
E)  brand.

Question 12

Which of the following statements about involvement is NOT true?

Accepted Answer

A)  Intrinsic self-relevance is a function of both consumer and product characteristics. 
B)  Most consumers experience low to moderate levels of involvement in the purchase of ordinary consumer products. 
C)  Intrinsic self-relevance is based on the user's past experience with a product. 
D)  Situational self-relevance usually activates permanent means-end linkages between a product and important consequences or values. 
E)  Situational self-relevance is determined by aspects of the immediate physical and social environment that make products and brands seem self-relevant. 
A)  Intrinsic self-relevance is a function of both consumer and product characteristics. 
B)  Most consumers experience low to moderate levels of involvement in the purchase of ordinary consumer products. 
C)  Intrinsic self-relevance is based on the user's past experience with a product. 
D)  Situational self-relevance usually activates permanent means-end linkages between a product and important consequences or values. 
E)  Situational self-relevance is determined by aspects of the immediate physical and social environment that make products and brands seem self-relevant.

Question 13

_____ is a motivational state that energizes and directs consumers' cognitive and affective processes and behaviors as they make decisions.

Accepted Answer

The answer of _____ is a motivational state that energizes...

Question 14

The consumer's "product knowledge" is composed of meanings associated with all of the following EXCEPT:

Accepted Answer

A)  product class. 
B)  models/features. 
C)  product form. 
D)  brand. 
E)  marketing strategy used. 
A)  product class. 
B)  models/features. 
C)  product form. 
D)  brand. 
E)  marketing strategy used.

Question 15

The consumer's perceptions of importance or personal relevance for an object,event,or activity are described as involvement.

Accepted Answer

A) True 
 B)False

Question 16

Theoretically,consumers are more likely to purchase those products whose perceived risks of purchase/use are outweighed by the benefits of purchase/use.

Accepted Answer

A) True 
 B)False

Question 17

The means-end chain emphasizes on the individuality of the consumer.

Accepted Answer

A) True 
 B)False

Question 18

_____ is based on consumers' means-end knowledge stored in memory.

Accepted Answer

Intrinsic

Question 19

The assertion that consumers purchase for product consequences rather than for the product by itself,is the foundation for:

Accepted Answer

A)  demographic segmentation. 
B)  marketing research. 
C)  benefit segmentation. 
D)  functional analysis. 
E)  risk analysis. 
A)  demographic segmentation. 
B)  marketing research. 
C)  benefit segmentation. 
D)  functional analysis. 
E)  risk analysis.

Question 20

Involvement is affected by product knowledge.

Accepted Answer

A) True 
 B)False

The type of material used in making a suit is an example of a(n):

Product forms may be grouped together to create a:

Which of the following statements about values is true?

According to the _____,consumers think about product attributes subjectively in terms of personal consequences.

The use of metaphors is central to the:

The key elements of a self-schema revolve around attributes.

The _____ is the broadest and most inclusive level of product knowledge.

Briefly list the steps involved in the ZMET (Zaltman Metaphor Elicitation Technique)interview.

Measuring means-end chains is best accomplished with _____.

The desirable consequences consumers seek when buying/using products/brands are described as:

A specific example of a brand which exhibits one or more unique feature or attribute is called a:

Which of the following statements about involvement is NOT true?

_____ is a motivational state that energizes and directs consumers' cognitive and affective processes and behaviors as they make decisions.

The consumer's "product knowledge" is composed of meanings associated with all of the following EXCEPT:

The consumer's perceptions of importance or personal relevance for an object,event,or activity are described as involvement.

Theoretically,consumers are more likely to purchase those products whose perceived risks of purchase/use are outweighed by the benefits of purchase/use.

The means-end chain emphasizes on the individuality of the consumer.

_____ is based on consumers' means-end knowledge stored in memory.

The assertion that consumers purchase for product consequences rather than for the product by itself,is the foundation for:

Involvement is affected by product knowledge.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 4: Consumers Product Knowledge and Involvement

The type of material used in making a suit is an example of a(n):

Product forms may be grouped together to create a:

Which of the following statements about values is true?

According to the _____,consumers think about product attributes subjectively in terms of personal consequences.

The use of metaphors is central to the:

The key elements of a self-schema revolve around attributes.

The _____ is the broadest and most inclusive level of product knowledge.

Briefly list the steps involved in the ZMET (Zaltman Metaphor Elicitation Technique)interview.

Measuring means-end chains is best accomplished with _____.

The desirable consequences consumers seek when buying/using products/brands are described as:

A specific example of a brand which exhibits one or more unique feature or attribute is called a:

Which of the following statements about involvement is NOT true?

_____ is a motivational state that energizes and directs consumers' cognitive and affective processes and behaviors as they make decisions.

The consumer's "product knowledge" is composed of meanings associated with all of the following EXCEPT:

The consumer's perceptions of importance or personal relevance for an object,event,or activity are described as involvement.

Theoretically,consumers are more likely to purchase those products whose perceived risks of purchase/use are outweighed by the benefits of purchase/use.

The means-end chain emphasizes on the individuality of the consumer.

_____ is based on consumers' means-end knowledge stored in memory.

The assertion that consumers purchase for product consequences rather than for the product by itself,is the foundation for:

Involvement is affected by product knowledge.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters