Question 1

How can a marketer use promotion,price,and distribution to create a favorable brand image?

Accepted Answer

Promotion in the form of advertising can create a favorable image for the brand by pairing it with positively evaluated stimuli,such as attractive models.Promotion also tells consumers what attributes they should look for in the product class and emphasizes the superiority of the brand in terms of those attributes.
Price can also create brand images as well as provide a functional competitive advantage.In terms of brand images,high prices can connote high quality for some products.Price can also be used to position a brand as a good value for the money.Through vast economies of scale and large market shares,a firm can sometimes sustain a price advantage.
Finally,a variety of distribution tactics can be used to gain a relative advantage.Good site locations and a large number of outlets are important advantages in the fast-food market and in the markets for other products and services.Also,a variety of in-store stimuli can offer products at least a temporary competitive advantage.

Question 2

Who among of the following is most likely to complain?

Accepted Answer

A)  Dogmatic personalities 
B)  Upscale socioeconomic groups 
C)  The middle-class consumer 
D)  Lower socioeconomic groups 
E)  Persons who do not expect redress 
A)  Dogmatic personalities 
B)  Upscale socioeconomic groups 
C)  The middle-class consumer 
D)  Lower socioeconomic groups 
E)  Persons who do not expect redress B

Question 3

Products which deliver benefits quickly rank high on the factor of:

Accepted Answer

A)  simplicity. 
B)  observability. 
C)  trialability. 
D)  compatibility. 
E)  speed. 
A)  simplicity. 
B)  observability. 
C)  trialability. 
D)  compatibility. 
E)  speed. E

Question 4

All of the following statements are true about the various elements of the marketing mix EXCEPT:

Accepted Answer

A)  advertising can create a favorable image for a brand by pairing it with positively evaluated stimuli. 
B)  consumers often do not perceive a relationship between price and quality. 
C)  price can be used to position a brand as a good value for money. 
D)  in-store displays can offer products a temporary competitive advantage. 
E)  promotion tells consumers what attributes they should look for in the product class. 
A)  advertising can create a favorable image for a brand by pairing it with positively evaluated stimuli. 
B)  consumers often do not perceive a relationship between price and quality. 
C)  price can be used to position a brand as a good value for money. 
D)  in-store displays can offer products a temporary competitive advantage. 
E)  promotion tells consumers what attributes they should look for in the product class.

Question 5

For brand-loyal light users the marketers should focus on making the firm's brand name a salient attribute and/or develop a new relative advantage.

Accepted Answer

A) True 
 B)False

Question 6

For consumers to be brand loyal,they must not only purchase the same brand repeatedly but also have a cognitive commitment to do so.

Accepted Answer

A) True 
 B)False

Question 7

A new product which requires little or no change in existing consumer values,beliefs,or behaviors is said to rank high on the factor of:

Accepted Answer

A)  observability. 
B)  compatibility. 
C)  trialability. 
D)  simplicity. 
E)  speed. 
A)  observability. 
B)  compatibility. 
C)  trialability. 
D)  simplicity. 
E)  speed.

Question 8

Post purchase perception is formed after a product has been purchased,consumed,or used.

Accepted Answer

A) True 
 B)False

Question 9

The best source for sustainable competitive advantage is:

Accepted Answer

A)  price. 
B)  product symbolism. 
C)  functional superiority. 
D)  technological innovation. 
E)  status symbolism. 
A)  price. 
B)  product symbolism. 
C)  functional superiority. 
D)  technological innovation. 
E)  status symbolism.

Question 10

Briefly describe the different marketing strategies based on levels of brand loyalty and usage rates.

Accepted Answer

Based on the consumers' usage rates and

Question 11

The consumption of certain products depend more on their social and psychological meaning than on their functional utility.

Accepted Answer

A) True 
 B)False

Question 12

Increasing the usage rate is most important when:

Accepted Answer

A)  the only profitable segment is the brand-loyal heavy user. 
B)  there is a sufficient number of brand-loyal light users. 
C)  there is a sufficient number of variety-seeking heavy users. 
D)  there is a sufficient number of variety-seeking light users. 
E)  segmentation is not profitable and mass marketing is the intent. 
A)  the only profitable segment is the brand-loyal heavy user. 
B)  there is a sufficient number of brand-loyal light users. 
C)  there is a sufficient number of variety-seeking heavy users. 
D)  there is a sufficient number of variety-seeking light users. 
E)  segmentation is not profitable and mass marketing is the intent.

Question 13

For variety-seeking heavy users the marketers should focus on switching consumers' loyalty to the firm's brands.

Accepted Answer

A) True 
 B)False

Question 14

3 Which among the following has the least impact upon the likelihood of complaint behavior?

Accepted Answer

A)  Socioeconomic group membership 
B)  Blame placement 
C)  Perception of retailer responsiveness 
D)  Severity of dissatisfaction 
E)  Personality characteristics 
A)  Socioeconomic group membership 
B)  Blame placement 
C)  Perception of retailer responsiveness 
D)  Severity of dissatisfaction 
E)  Personality characteristics

Question 15

Differentiate between brand loyalty and habitual purchase.

Accepted Answer

For consumers to be brand loyal,they mus

Question 16

In general,the majority of product-related stimuli are received through the sense of _____.

Accepted Answer

The answer of In general,the majority of product-related stimuli are...

Question 17

Good site locations and a large number of outlets are different types of _____ tactics that can be used to gain a relative advantage.

Accepted Answer

The answer of Good site locations and a large number...

Question 18

Positive disconfirmation occurs when performance perceptions just meet pre-purchase expectations.

Accepted Answer

A) True 
 B)False

Question 19

Consumer adopter groups are primarily identified by differences in their:

Accepted Answer

A)  age. 
B)  willingness to take risks. 
C)  educational attainment. 
D)  income level. 
E)  geographic location. 
A)  age. 
B)  willingness to take risks. 
C)  educational attainment. 
D)  income level. 
E)  geographic location.

Question 20

In terms of brand loyalty and usage rate,if there are a sufficient number of _____ users then the marketers should attempt to make the firm's brand name a salient attribute and increase usage of the brand among consumers.

Accepted Answer

variety-se

How can a marketer use promotion,price,and distribution to create a favorable brand image?

Who among of the following is most likely to complain?

Products which deliver benefits quickly rank high on the factor of:

All of the following statements are true about the various elements of the marketing mix EXCEPT:

For brand-loyal light users the marketers should focus on making the firm's brand name a salient attribute and/or develop a new relative advantage.

For consumers to be brand loyal,they must not only purchase the same brand repeatedly but also have a cognitive commitment to do so.

A new product which requires little or no change in existing consumer values,beliefs,or behaviors is said to rank high on the factor of:

Post purchase perception is formed after a product has been purchased,consumed,or used.

The best source for sustainable competitive advantage is:

Briefly describe the different marketing strategies based on levels of brand loyalty and usage rates.

The consumption of certain products depend more on their social and psychological meaning than on their functional utility.

Increasing the usage rate is most important when:

For variety-seeking heavy users the marketers should focus on switching consumers' loyalty to the firm's brands.

3 Which among the following has the least impact upon the likelihood of complaint behavior?

Differentiate between brand loyalty and habitual purchase.

In general,the majority of product-related stimuli are received through the sense of _____.

Good site locations and a large number of outlets are different types of _____ tactics that can be used to gain a relative advantage.

Positive disconfirmation occurs when performance perceptions just meet pre-purchase expectations.

Consumer adopter groups are primarily identified by differences in their:

In terms of brand loyalty and usage rate,if there are a sufficient number of _____ users then the marketers should attempt to make the firm's brand name a salient attribute and increase usage of the brand among consumers.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 16: Consumer Behavior and Product Strategy

How can a marketer use promotion,price,and distribution to create a favorable brand image?

Who among of the following is most likely to complain?

Products which deliver benefits quickly rank high on the factor of:

All of the following statements are true about the various elements of the marketing mix EXCEPT:

For brand-loyal light users the marketers should focus on making the firm's brand name a salient attribute and/or develop a new relative advantage.

For consumers to be brand loyal,they must not only purchase the same brand repeatedly but also have a cognitive commitment to do so.

A new product which requires little or no change in existing consumer values,beliefs,or behaviors is said to rank high on the factor of:

Post purchase perception is formed after a product has been purchased,consumed,or used.

The best source for sustainable competitive advantage is:

Briefly describe the different marketing strategies based on levels of brand loyalty and usage rates.

The consumption of certain products depend more on their social and psychological meaning than on their functional utility.

Increasing the usage rate is most important when:

For variety-seeking heavy users the marketers should focus on switching consumers' loyalty to the firm's brands.

3 Which among the following has the least impact upon the likelihood of complaint behavior?

Differentiate between brand loyalty and habitual purchase.

In general,the majority of product-related stimuli are received through the sense of _____.

Good site locations and a large number of outlets are different types of _____ tactics that can be used to gain a relative advantage.

Positive disconfirmation occurs when performance perceptions just meet pre-purchase expectations.

Consumer adopter groups are primarily identified by differences in their:

In terms of brand loyalty and usage rate,if there are a sufficient number of _____ users then the marketers should attempt to make the firm's brand name a salient attribute and increase usage of the brand among consumers.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters