Question 1

Blue-light specials are:

Accepted Answer

A)  opportunities to purchase products at special prices when a blue light is flashing at a particular location. 
B)  opportunities to purchase products with blue packaging at reduced prices. 
C)  special discounts on frozen foods. 
D)  limited offers on lighting fixtures. 
E)  price reductions on slow-moving items. 
A)  opportunities to purchase products at special prices when a blue light is flashing at a particular location. 
B)  opportunities to purchase products with blue packaging at reduced prices. 
C)  special discounts on frozen foods. 
D)  limited offers on lighting fixtures. 
E)  price reductions on slow-moving items.

Question 2

_____ are often used to encourage proper disposal of packaging,such as "thank you" signs on refuse containers.

Accepted Answer

The answer of _____ are often used to encourage proper...

Question 3

Consumers can communicate with the company or other consumers about products,brands,or stores only at the end of the purchase sequence.

Accepted Answer

A) True 
 B)False

Question 4

Consumers often learn purchase and use behaviors through observing others perform them.

Accepted Answer

A) True 
 B)False

Question 5

The probability of completing an exchange may be increased by offering deferred payment plans.

Accepted Answer

A) True 
 B)False

Question 6

_____ includes locating the outlet,traveling to the outlet,and entering the outlet.

Accepted Answer

The answer of _____ includes locating the outlet,traveling to the...

Question 7

The probability of store contact can be enhanced by all of the following ways EXCEPT:

Accepted Answer

A)  convenient locations only in a scenic environment. 
B)  providing ample, free store-side parking. 
C)  featuring maps/directions in marketing communications. 
D)  the use of loss leaders. 
E)  convenient locations in high-traffic areas. 
A)  convenient locations only in a scenic environment. 
B)  providing ample, free store-side parking. 
C)  featuring maps/directions in marketing communications. 
D)  the use of loss leaders. 
E)  convenient locations in high-traffic areas.

Question 8

At present,little is known about the process by which consumer's dispose of:

Accepted Answer

A)  services. 
B)  durable goods. 
C)  foods/beverages. 
D)  nondurable goods. 
E)  choices. 
A)  services. 
B)  durable goods. 
C)  foods/beverages. 
D)  nondurable goods. 
E)  choices.

Question 9

Traditional purchase/adoption models focus on achieving behavioral change by changing:

Accepted Answer

A)  affect variables. 
B)  cognitive variables. 
C)  behavioral variables. 
D)  ethical variables. 
E)  environmental variables. 
A)  affect variables. 
B)  cognitive variables. 
C)  behavioral variables. 
D)  ethical variables. 
E)  environmental variables.

Question 10

All of the following statements about the purchase model are true EXCEPT:

Accepted Answer

A)  not every purchase requires that all the behaviors outlined in the model be performed. 
B)  different products, consumers, and situations may affect not only the total time to complete the process but also the time lags between stages. 
C)  members of the channel of distribution usually vary in their emphasis on encouraging particular behaviors. 
D)  other labels and breakdowns cannot be applied to the purchase model. 
E)  the purchase model is useful for categorizing a variety of marketing strategies in terms of behaviors. 
A)  not every purchase requires that all the behaviors outlined in the model be performed. 
B)  different products, consumers, and situations may affect not only the total time to complete the process but also the time lags between stages. 
C)  members of the channel of distribution usually vary in their emphasis on encouraging particular behaviors. 
D)  other labels and breakdowns cannot be applied to the purchase model. 
E)  the purchase model is useful for categorizing a variety of marketing strategies in terms of behaviors.

Question 11

Briefly explain the three behaviors that are necessary for a purchase to occur.

Accepted Answer

Three behaviors necessary for a purchase

Question 12

Traditional views of the purchase or adoption process in marketing poses a sequence of events which culminates with purchase or adoption.Critique.

Accepted Answer

These models are consistent with the vie

Question 13

List the stages and the types of behavior that usually occurs in the purchase of consumer goods with an example for each step in the model.

Accepted Answer

I.Prepurchase
a.Information contact
b.Fu

Question 14

_____ variables are the primary controllers of behavior.

Accepted Answer

The answer of _____ variables are the primary controllers of...

Question 15

List the various factors that affect the information search by consumers.

Accepted Answer

I.Market characteristics
a.Number of alt

Question 16

Managers of high-market-share brands may try to discourage external search behaviors because the behavior may result in a shift to another brand.

Accepted Answer

A) True 
 B)False

Question 17

While completing an initial transaction,marketers often employ _____ to produce additional transactions

Accepted Answer

The answer of While completing an initial transaction,marketers often employ...

Question 18

Melody withdraws $200 from a nearby ATM to buy a blender.Under which stage of the purchase process can this situation be categorized?

Accepted Answer

A)  Information contact 
B)  Store contact 
C)  Product contact 
D)  Funds access 
E)  Transaction 
A)  Information contact 
B)  Store contact 
C)  Product contact 
D)  Funds access 
E)  Transaction

Question 19

The nature of consumers in their roles as shoppers affects the probability of store contact.

Accepted Answer

A) True 
 B)False

Question 20

Selective demand refers to the consumer's purchase of a particular manufacturer's brands/models.

Accepted Answer

A) True 
 B)False

Blue-light specials are:

_____ are often used to encourage proper disposal of packaging,such as "thank you" signs on refuse containers.

Consumers can communicate with the company or other consumers about products,brands,or stores only at the end of the purchase sequence.

Consumers often learn purchase and use behaviors through observing others perform them.

The probability of completing an exchange may be increased by offering deferred payment plans.

_____ includes locating the outlet,traveling to the outlet,and entering the outlet.

The probability of store contact can be enhanced by all of the following ways EXCEPT:

At present,little is known about the process by which consumer's dispose of:

Traditional purchase/adoption models focus on achieving behavioral change by changing:

All of the following statements about the purchase model are true EXCEPT:

Briefly explain the three behaviors that are necessary for a purchase to occur.

Traditional views of the purchase or adoption process in marketing poses a sequence of events which culminates with purchase or adoption.Critique.

List the stages and the types of behavior that usually occurs in the purchase of consumer goods with an example for each step in the model.

_____ variables are the primary controllers of behavior.

List the various factors that affect the information search by consumers.

Managers of high-market-share brands may try to discourage external search behaviors because the behavior may result in a shift to another brand.

While completing an initial transaction,marketers often employ _____ to produce additional transactions

Melody withdraws $200 from a nearby ATM to buy a blender.Under which stage of the purchase process can this situation be categorized?

The nature of consumers in their roles as shoppers affects the probability of store contact.

Selective demand refers to the consumer's purchase of a particular manufacturer's brands/models.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 8: Introduction to Behavior

Blue-light specials are:

_____ are often used to encourage proper disposal of packaging,such as "thank you" signs on refuse containers.

Consumers can communicate with the company or other consumers about products,brands,or stores only at the end of the purchase sequence.

Consumers often learn purchase and use behaviors through observing others perform them.

The probability of completing an exchange may be increased by offering deferred payment plans.

_____ includes locating the outlet,traveling to the outlet,and entering the outlet.

The probability of store contact can be enhanced by all of the following ways EXCEPT:

At present,little is known about the process by which consumer's dispose of:

Traditional purchase/adoption models focus on achieving behavioral change by changing:

All of the following statements about the purchase model are true EXCEPT:

Briefly explain the three behaviors that are necessary for a purchase to occur.

Traditional views of the purchase or adoption process in marketing poses a sequence of events which culminates with purchase or adoption.Critique.

List the stages and the types of behavior that usually occurs in the purchase of consumer goods with an example for each step in the model.

_____ variables are the primary controllers of behavior.

List the various factors that affect the information search by consumers.

Managers of high-market-share brands may try to discourage external search behaviors because the behavior may result in a shift to another brand.

While completing an initial transaction,marketers often employ _____ to produce additional transactions

Melody withdraws $200 from a nearby ATM to buy a blender.Under which stage of the purchase process can this situation be categorized?

The nature of consumers in their roles as shoppers affects the probability of store contact.

Selective demand refers to the consumer's purchase of a particular manufacturer's brands/models.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters