Question 1

The four basic types of consumer costs are money,time,_____,and behavior effort.

Accepted Answer

The answer of The four basic types of consumer costs...

Question 2

Setting a lower dollar price is clearly an important strategy for firms attempting to position a brand as a:

Accepted Answer

A)  quality product. 
B)  industrial good. 
C)  impulse good. 
D)  bargain product. 
E)  specialty good. 
A)  quality product. 
B)  industrial good. 
C)  impulse good. 
D)  bargain product. 
E)  specialty good.

Question 3

People may seek purchasing problems to solve as a form of entertainment.

Accepted Answer

A) True 
 B)False

Question 4

What are some of the environmental factors to be considered when developing pricing strategies?

Accepted Answer

Some of the environmental factors to be

Question 5

Consumers may forgo comparing prices at _____ stores with those at other stores.

Accepted Answer

The answer of Consumers may forgo comparing prices at _____...

Question 6

A significant amount of sensory experience is connected with the price variable.

Accepted Answer

A) True 
 B)False

Question 7

Excessive cognitive effort can cause negative affect.

Accepted Answer

A) True 
 B)False

Question 8

The stated price for a particular product may act as an attribute and the knowledge may be used to form an attitude directing purchase behavior by comparing it to all of the following EXCEPT:

Accepted Answer

A)  dollar prices of other brands in a product class. 
B)  other attributes of the brand. 
C)  other attributes of other brands. 
D)  other consumer costs. 
E)  dollar prices of other brands in a different product class. 
A)  dollar prices of other brands in a product class. 
B)  other attributes of the brand. 
C)  other attributes of other brands. 
D)  other consumer costs. 
E)  dollar prices of other brands in a different product class.

Question 9

Which of the following is probably the most important factor in the purchase situation?

Accepted Answer

A)  Price 
B)  Cognitive activity costs 
C)  Value 
D)  Behavioral costs 
E)  Shopping costs 
A)  Price 
B)  Cognitive activity costs 
C)  Value 
D)  Behavioral costs 
E)  Shopping costs

Question 10

Why is the amount of money perhaps less important than the source of these funds? How does this relate to the use of credit cards versus cash?

Accepted Answer

Money that is earned by the consumer's s

Question 11

Target market sensitivity to money costs may be measured by:

Accepted Answer

A)  market elasticity. 
B)  product elasticity. 
C)  consumer elasticity. 
D)  price elasticity. 
E)  mix elasticity. 
A)  market elasticity. 
B)  product elasticity. 
C)  consumer elasticity. 
D)  price elasticity. 
E)  mix elasticity.

Question 12

From an economic/accounting standpoint,price must cover at least the product's variable costs and make some contribution to overhead and/or profits to be offered in the marketplace.

Accepted Answer

A) True 
 B)False

Question 13

Price may not be a serious factor in a purchase of a product when it is a high-involvement product.

Accepted Answer

A) True 
 B)False

Question 14

The most intangible and abstract element in the marketing mix is:

Accepted Answer

A)  product. 
B)  distribution. 
C)  promotion. 
D)  price. 
E)  strategy. 
A)  product. 
B)  distribution. 
C)  promotion. 
D)  price. 
E)  strategy.

Question 15

Competing on marketing mix variables other than money costs is often a more defensible and more profitable strategy.

Accepted Answer

A) True 
 B)False

Question 16

The value most consumers place on time was vividly demonstrated by the emergence of:

Accepted Answer

A)  specialty stores. 
B)  convenience stores. 
C)  hypermarkets. 
D)  boutiques. 
E)  internet purchasing. 
A)  specialty stores. 
B)  convenience stores. 
C)  hypermarkets. 
D)  boutiques. 
E)  internet purchasing.

Question 17

Why is target return on investment the most popular/common pricing objective in business?

Accepted Answer

Pricing objectives should be derived fro

Question 18

E-tailing is the best method for selling convenience goods.

Accepted Answer

A) True 
 B)False

Question 19

The development of a pricing strategy for a new or an existing product should begin with:

Accepted Answer

A)  the creation of a product prototype. 
B)  an analysis of consumer-product relationships. 
C)  the creation of a strong advertising campaign. 
D)  the finalization of all other aspects of the marketing mix. 
E)  the choice of an external price reference. 
A)  the creation of a product prototype. 
B)  an analysis of consumer-product relationships. 
C)  the creation of a strong advertising campaign. 
D)  the finalization of all other aspects of the marketing mix. 
E)  the choice of an external price reference.

Question 20

A firm will have greater pricing freedom if the product enjoys a clear competitive advantage.

Accepted Answer

A) True 
 B)False

The four basic types of consumer costs are money,time,_____,and behavior effort.

Setting a lower dollar price is clearly an important strategy for firms attempting to position a brand as a:

People may seek purchasing problems to solve as a form of entertainment.

What are some of the environmental factors to be considered when developing pricing strategies?

Consumers may forgo comparing prices at _____ stores with those at other stores.

A significant amount of sensory experience is connected with the price variable.

Excessive cognitive effort can cause negative affect.

The stated price for a particular product may act as an attribute and the knowledge may be used to form an attitude directing purchase behavior by comparing it to all of the following EXCEPT:

Which of the following is probably the most important factor in the purchase situation?

Why is the amount of money perhaps less important than the source of these funds? How does this relate to the use of credit cards versus cash?

Target market sensitivity to money costs may be measured by:

From an economic/accounting standpoint,price must cover at least the product's variable costs and make some contribution to overhead and/or profits to be offered in the marketplace.

Price may not be a serious factor in a purchase of a product when it is a high-involvement product.

The most intangible and abstract element in the marketing mix is:

Competing on marketing mix variables other than money costs is often a more defensible and more profitable strategy.

The value most consumers place on time was vividly demonstrated by the emergence of:

Why is target return on investment the most popular/common pricing objective in business?

E-tailing is the best method for selling convenience goods.

The development of a pricing strategy for a new or an existing product should begin with:

A firm will have greater pricing freedom if the product enjoys a clear competitive advantage.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 18: Consumer Behavior and Pricing Strategy

The four basic types of consumer costs are money,time,_____,and behavior effort.

Setting a lower dollar price is clearly an important strategy for firms attempting to position a brand as a:

People may seek purchasing problems to solve as a form of entertainment.

What are some of the environmental factors to be considered when developing pricing strategies?

Consumers may forgo comparing prices at _____ stores with those at other stores.

A significant amount of sensory experience is connected with the price variable.

Excessive cognitive effort can cause negative affect.

The stated price for a particular product may act as an attribute and the knowledge may be used to form an attitude directing purchase behavior by comparing it to all of the following EXCEPT:

Which of the following is probably the most important factor in the purchase situation?

Why is the amount of money perhaps less important than the source of these funds? How does this relate to the use of credit cards versus cash?

Target market sensitivity to money costs may be measured by:

From an economic/accounting standpoint,price must cover at least the product's variable costs and make some contribution to overhead and/or profits to be offered in the marketplace.

Price may not be a serious factor in a purchase of a product when it is a high-involvement product.

The most intangible and abstract element in the marketing mix is:

Competing on marketing mix variables other than money costs is often a more defensible and more profitable strategy.

The value most consumers place on time was vividly demonstrated by the emergence of:

Why is target return on investment the most popular/common pricing objective in business?

E-tailing is the best method for selling convenience goods.

The development of a pricing strategy for a new or an existing product should begin with:

A firm will have greater pricing freedom if the product enjoys a clear competitive advantage.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters