Exam 2: Information Systems and Knowledge Management

In information technology,____________________ is data formatted (structured)to support decision-making or define the relationship between two facts.

Input data can come from internal sources of the organization,but not from external sources.

____________________ refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends which allow more accurate prediction of consumers' opinions and actions.

The goal of a CRM system is to describe customer relationships so that managers can access information themselves.

When Wal-Mart transmits information electronically each day to Wrangler jeans about unit sales of this product in its retail outlets so that Wrangler can replenish Wal-Mart's inventory on an as-needed basis,this is an example of:

Procter & Gamble regularly monitors trends and information posted about their products and brands by consumers on several Web sites.Which source of data input does this represent?

Harold is conducting marketing research to determine what consumer segment his company should serve with its services.Which function is this marketing research serving?

Which of the following is an example of behavioral tracking?

Data and information can be delivered to consumers or other end users via either primary technology or secondary technology.

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a ____________________.