Exam 2: Information Systems and Knowledge Management

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A party that maintains Web sites on the World Wide Web is called a content provider.

(True/False)
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Which of the following is an organized collection of computer hardware,software,data,and personnel designed to capture,store,update,manipulate,analyze,and immediately display information about worldwide business activities?

(Multiple Choice)
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Numerical,text,voice,and image data that enter a decision support system are known as ____________________.

(Short Answer)
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Global information systems allow management to track the whereabouts of delivery personnel.

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Google is a popular search engine.

(True/False)
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An ____________________ occurs when one company's computer system is integrated with another company's computer system.

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Compare and contrast pull technology and push technology.

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Explain what a decision support system (DSS)is and how it helps marketing managers.

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Information that is accurate,valid,and reliable is said to be of high ____________________.

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An organization's salesforce frequently provides important marketing intelligence information.

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Information that is provided when a marketing manager needs it to make an important decision is said to be ____________________.

(Short Answer)
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What is the opening screen of a Web site called?

(Multiple Choice)
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Which of the following data characteristic refers to the degree to which data represent the true situation?

(Multiple Choice)
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Facts or recorded measures of certain phenomena (things or events)are known as:

(Multiple Choice)
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A company's private computer network that uses Internet standard but which is accessible only by its own employees is known as a(n)____________________.

(Short Answer)
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Which of the following is a subset of data and information that actually has some explanatory power enabling effective decisions to be made?

(Multiple Choice)
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Most companies use a private data network that uses Internet standards and technology but only allows those individuals whom the organization deems as appropriate participants to access data.This is an example of a(n):

(Multiple Choice)
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Yahoo! and Google are examples of:

(Multiple Choice)
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An organization's mailing list of current customers is an example of:

(Multiple Choice)
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An organization's inventory figures are a good example of:

(Multiple Choice)
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