Exam 2: Information Systems and Knowledge Management

CompuStat,which publishes financial data,such as income statements and balance sheets,is an example of which type of database?

One way to describe marketing research is to categorize it based on the four possible functions it serves in business: foundational,testing,issues,and validation.

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment.What is Melanie performing?

A decision support system requires databases but not software.

Modern technology provides new ways of tracking human behavior.

Explain how data,information,and intelligence represent value to a firm.

____________________ data refers to the accumulated records resulting from point of sale data recordings.

The purpose of a decision support system is to store data and transform data into information that is easily accessible to marketing managers.

When an Internet user sets up his computer so that it will send him regular news about his favorite professional football team,this is an example of the application of:

Name and describe the four characteristics that help determine how valuable data may be to marketing researchers and managers.

Which of the following represents a blend of previous experience,insight,and data that forms organizational memory?

Environmental scanning entails all information gathering designed to detect changes in the external operating environment of the firm.

Web tracking is illegal.

Data,information,and intelligence all have the potential to create value to the firm through better decision making.

A Web site address that Web browsers recognize is called a(n)____________________.

Parties that furnish information on the World Wide Web are called ____________________.

Scanner data refers to the accumulated records resulting from point of sale data recordings.

Knowledge management is the process of creating an inclusive,comprehensive,easily accessible organizational memory,which can be called the organization's intellectual capital.

When amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site,this is an example of:

A computerized directory that allows users to search the World Wide Web for information based on a keyword search is called a(n)____________________.