Exam 9: Survey Research: Basic Methods of Communication With Respondents

When answers to a phone survey can be entered directly into a computer to speed up the time needed for data processing,this is called ____________________.

One of the most important advantage of personal interviews is the opportunity for feedback.

Explain how response rates are determined for surveys and discuss ways to increase response rates for mail surveys.

The cover letter for a mail survey should include:

Which of the following survey research methods is the most expensive?

Computer technology allows responses to telephone interviews to be entered directly into the computer in a process known as direct entry interviewing (DEI).

For mail surveys,the time period between the first mailing and the cut-off date after which no additional surveys will be analyzed is typically about:

When a researcher uses a "trial run" with a group of people to try to discover any problems with a survey before it is mailed to the sample of potential respondents,this is called a(n)____________________ of the survey.

Which of the following eliminates the counting of names in a list and subjectively determining whether a telephone directory listing is a business,institution,or legitimate household?

A self-administered questionnaire that is sent to potential respondents through the United States Postal Service (USPS)is called a(n)____________________.

A face-to-face communication in which an interviewer asks a respondent questions is called a(n)____________________.

When a table of random numbers is used to generate phone numbers that will be called to contact potential respondents in a phone survey,this is called ____________________.

"Can you tell me more about what you mean by that?" is an example of:

A mixed-mode survey is a study that employs any combination of survey methods.

Scanning involves a trial run with a group of colleagues or actual respondents to iron out fundamental problems in the instructions or design of a questionnaire.

The presence of an interviewer typically decreases the response rate over what typically happens in a mail survey.

When a research agency conducts all telephone interviews from one location where they can hire a staff of professional interviewers and supervise and control the quality of interviewing more effectively,this is an example of:

All of the following are ways to increase response rates for mail surveys EXCEPT:

Personal interviews are typically less costly per respondent than telephone surveys.

Interviews with respondents that take place in shopping malls are called: