Exam 9: Survey Research: Basic Methods of Communication With Respondents

Interactive survey approaches are those that allow spontaneous two-way interaction between the interviewer and the respondent.

The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is called:

Internet surveys have real-time data capture,which allows for real-time data analysis.

Call Interactive,Inc.is a telephone survey research firm.Telephone interviewers sit at computer monitors that display the questions one question at a time along with precoded possible responses for each question.The interviewer reads the question,and when the respondent answers,the interviewer enters his or her answers directly into the computer.This is an example of:

Surveys in which the respondent takes the responsibility for reading and answering questions are called:

Which of the following methods offers the lowest degree of geographic flexibility?

One way to increase response rates in mail surveys is through multiple contacts with the potential respondents.

Which of the following is an advantage of including a questionnaire in an e-mail?

Discuss the different ways researchers implement surveys.Which one is the best? Explain.

An attempt to re-contact a potential respondent in a phone survey when no one answered the phone on a previous attempt is called a(n)____________________.

For which of the following phone survey situations should a callback procedure be used?

All of the following are advantages of Internet surveys EXCEPT:

An Internet survey is the same thing as an e-mail survey.

Survey approaches that allow spontaneous two-way interaction between the interviewer and the respondent are referred to as:

One major advantage of Internet surveys is the computer's ability to sequence questions based on previous responses.

The Internet is an excellent medium for the presentation of visual materials in surveys.

A personal interview may be conducted in which of the following locations?

Which of the following survey research methods offers the lowest degree of respondent anonymity?

Callbacks are attempts to reconnect individuals selected for the sample who were not available initially.

A trial run of a survey with a group of respondents who are representative of the target group for the survey is called a: