Exam 9: Survey Research: Basic Methods of Communication With Respondents

The personal interview is especially useful for obtaining unstructured information.

The first paragraph of a cover letter that accompanies a questionnaire should explain why the study is important.

A study that employs any combination of survey methods is called a(n)____________________.

When a respondent is asked to participate in a research study while walking through a shopping mall,this is an example of a(n)____________________.

Internet surveys allow researchers to personalize invitations to potential respondents to try to increase the response rate for the survey.

Clark was asked to complete a self-administered questionnaire posted at MySurvey.com.What type of survey did Clark complete?

The percentage found when the number of completed surveys returned in a mail survey is divided by the number of people who were mailed the survey less the people who were mailed the survey at the wrong address is known as the ____________________.

All of the following are advantages of personal interviews EXCEPT:

Discuss the advantages and disadvantages of conducting surveys using personal interviews.

Respondents are typically less willing to answer potentially embarrassing questions in a phone interview than in a face-to-face interview.

Suppose that a mail survey is sent to 220 people and 20 surveys are returned because they were mailed to the wrong address.If completed surveys are received from 60 people,the response rate for this study was:

Door-to-door interviews are still used heavily by marketing researchers.

The letter that is on top of a mail survey that explains why the potential respondent should fill out the survey is called the ____________________.

The basic calculation for obtaining a response rate is to count the number of eligible people who were asked to participate in the survey,then divide that by the number of questionnaires returned or completed.

John was called by a market researcher and asked a few questions about his television viewing habits.The researcher then asked him to go to a Web site to complete a more comprehensive survey.This type of study that employs a combination of survey methods is called a: