Exam 19: Editing and Coding: Transforming Raw Data Into Information
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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The idea that the coding categories used should allow for all possible responses to the question is another way of saying that the data should be mutually exclusive.
(True/False)
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Which of the following need to be corrected as part of the editing process?
(Multiple Choice)
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In-house editing rigorously investigates the results of data collection.
(True/False)
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Define field editing and list the three things a field supervisor is looking for when conducting field editing.
(Essay)
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When a field supervisor checks data at the end of each day that it is collected to catch technical omissions (e.g.missing responses to questions),this is an example of ____________________.
(Short Answer)
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All of the following are choices available when dealing with missing data EXCEPT:
(Multiple Choice)
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A field supervisor checks for technical omissions such as blank pages on an interviewer form.
(True/False)
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Dummy coding can be used for dichotomous responses like "yes "or "no."
(True/False)
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The purpose of editing is to ensure that the data are complete,consistent,and readable.
(True/False)
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Discuss the elements of data files,such as field,string characters,record,data file,and value label.
(Essay)
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The activity of transferring data from a research project to computers is called ____________________.
(Short Answer)
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When a research organization does the editing of its data using its own staff,this is known as ____________________ editing.
(Short Answer)
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When a word or a short phrase can be associated with a numeric code,this code is called a(n)____________________.
(Short Answer)
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A collection of characters that represents a single type of data,usually a variable,is called a:
(Multiple Choice)
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When a field interviewer records an impossible answer (e.g.birthdate: 1861),this means that the data need to be:
(Multiple Choice)
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Which of the following means that coding categories have no overlap so that a subject or response can be placed in only one category?
(Multiple Choice)
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